Nat was amazing from the start! Extremely welcoming and friendly, very informative We came in a couple of weeks ago and she helped loads we then came back today to order and luckily she was in st... See more
Company replied
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Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at w... See more
Company replied
We had been into the store multiple times over the past 2 weeks and each time we went everyone was always friendly and asked if they could help. Dan met us on 3 occasions and each time he didn’t push... See more
Company replied
Originally spoke with Dan who was just the most welcoming and friendly man who went through everything with us and sent us all the details of our order. Went into order sofa and dealt with Bethany and... See more
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Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom
- 0333 999 9764
4.9
Excellent
8K reviews
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New sofa
After looking for a replacement sofa suite we found what we were looking for, Richard the sales assistant talked us through the all the options available to us including care packages general sofa care and succinctly dealt with our order there and then detailing the delivery process and lead time . A genuinely easy purchase from start to finish.
July 26, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The gentlemen who helped us
The gentlemen who helped us, his name is Simon and he was very helpful, kind and very easy to talk to and knew all of the products in the store. I would recommend Simon to all.
July 26, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review. We are really happy that Simon met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Best service in Norwich !
Megan was very helpful, polite & professional. Answered all questions needed, helped choose the right sofa for us. Process was quick & easy. Highly recommend Sprowston, Norwich !
July 26, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Dan was extremely helpful and explained…
Dan was extremely helpful and explained everything about our purchase and the options available. We are very pleased with the whole buying experience.
July 25, 2026
Reply from DFS Furniture - Norwich
Good Morning,
We are really happy that Dan met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Simon gave great customer service
Simon was very attentive on showing and explaining the sofa to me. While he was doing this I realized I had left my walking stick in a previous shop, Simon offered to get it for me which I thought was amazing.
He explained everything to me that I needed to know. His customer service Was exemporarily
July 25, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Simon.
Kind Regards,
Jordan
DFS Customer Support
Great Experience
Really helpful service. Knowledgeable and informative, helping us make the right decision.
July 25, 2026
Reply from DFS Furniture - Norwich
Good Morning,
We really appreciate you taking the time to give us a 5* rating, thank you very much!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Norwich
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Experience was great
Experience was great. Staff was friendly not pushy to buy. Advised us on our description of what we was looking for.
Offered us drinks. Gave us time to think and decide. It was a lovley experience couldn't of asked for a better service.
Simon morris and another member of staff , didn't catch his name very polite and helpful.
To us what seems a very stressful time. Has helped made this decision less stressful. Also would like to mention its nice to see staff in casual/smart clothing. Which also does not overwhelm customers.
This is our 3rd sofa with DFS.
we have dealt with the norwich branch and Customer service is brilliant.
July 25, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Just good professional standards with…
Just good professional standards with pleasant staff. Sam was excellent
July 25, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Great customer service from Richard at…
Great customer service from Richard at the Norwich branch. Was not pushy, explained all the different combinations we could have. Only let down was amount of wait time for sofa, but if it 8s quality you want then it will be worth it.
July 24, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Richard met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Positive Experience at Norwich
On our visit to the store we met Sales Assistant Natalia who listened carefully to our needs and offered us positive advice. She drew up a sketch based on a photograph of our room that we had provided. We subsequently made a purchase.
July 24, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Natalia met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
I had a absolutely fantastic experience…
I had a absolutely fantastic experience buying my sofa the sales rep was extremely helpful to my wife to find her exactly what she wanted. He was able to give us the best advice after he asked if we had any sofas we wanted to view and made us feel completely relaxed with the clear and honest advice and making it entertaining with a laugh and joke. I would highly recommend coming here to anyone I know. P.S the wife is stealing my recliner
July 25, 2026
Reply from DFS Furniture - Norwich
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Hi I bought a nice sofa and footstool…
Hi I bought a nice sofa and footstool at the Norwich outlet. Great service and a fantastic range. Would highly recommend this if you are looking for a great sofa.
July 4, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Lovely warm welcome
Lovely warm welcome, asked me all the right questions to know exactly what I was looking for, was very helpful, wasn’t pushy, gave space for us to browse and decide, I never once felt uncomfortable, first time buying a sofa and was very happy with my experience and service that was provided! Highly recommend this store!
July 24, 2026
Reply from DFS Furniture - Norwich
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Fabulous experience.
Helpful, polite and looked after my Dad amazingly! Purchased from here myself a few years ago and had the same experience. Well done guys, wouldn't hesitate to shop here again.
July 24, 2026
Reply from DFS Furniture - Norwich
Hello Gail,
Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!
Kind regards,
Lia
DFS Customer Support
It was a pleasure and no pressure from…
It was a pleasure and no pressure from salesman very informative explained everything very well
July 22, 2026
Reply from DFS Furniture - Norwich
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
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