DFS Furniture - Norwich Reviews 

8,153
TrustScore 5 out of 5

4.9

Salhouse Road, Unit 5, NR7 9AZ Norwich, GB


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Rated 5 out of 5 stars

My Grandaughter and l went round the DFS Shop and picked out what we would like then the Salesperson, Richard, came and told me of the extras l could have with my order. We discussed the informatio... See more

Company replied

Rated 5 out of 5 stars

We went into the Norwich store today, and were given a helping hand by Callie (if that’s how you spell it) she was sweet and attentive to our needs as a growing family with a baby on the way, so we ob... See more

Company replied

Rated 5 out of 5 stars

After 9 years, we decided to purchase a new sofa. As we had bought our previous sofa from DFS that was the place to start. We were welcomed by Natalia who was super helpful in every way. We s... See more

Company replied

Rated 5 out of 5 stars

Nat was amazing from the start! Extremely welcoming and friendly, very informative We came in a couple of weeks ago and she helped loads we then came back today to order and luckily she was in st... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom

  • 0333 999 9764

4.9

Excellent

TrustScore 5 out of 5

8K reviews

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4.9

All reviews

(8,153)

97,414 reviews in the last 12 months

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Rated 5 out of 5 stars

Fantastic friendly service

Fantastic friendly service, straight to the point.

July 4, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Great review, thanks for sharing!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Simon at DFS Norwich was very helpful…

Simon at DFS Norwich was very helpful when we were making our sofa selection - the Rosales 3 seat sofa bed, 2 seater sofa and footstool - explaining everything very clearly and advising of our options. Haven’t received the sofas yet but have purchased from DFS before and haven’t experienced any issues.

July 4, 2026
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Reply from DFS Furniture - Norwich

Hello Jenny,

We are really grateful for your kind words and for sharing your experience in our store with Simon. Thank you very much and we look forward to seeing you again!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Choice and helpful staff

There was plenty of choice and the salesman was very helpful leaving us alone to discuss things between ourselves but being there to answer any questions we had.

July 3, 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Very friendly staff

Very friendly staff, thumbs up to dan,the man,attentive when needed,down to earth,allow you to prowse without the usual sales pitch😀.made it smooth sailing,book it with dan,you wont be disappointed,great prices,loads of choice.spacious store.

July 2, 2026
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Reply from DFS Furniture - Norwich

Thanks for this fabulous review. We appreciate you sharing it with others!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

The saleswoman was friendly and…

The saleswoman was friendly and Knowledgeable. Very happy with my shopping experience.

July 2, 2026
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Reply from DFS Furniture - Norwich

Hello Jane,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

DFS always has amazing customer service…

DFS always has amazing customer service and sell fantastic goods. Nothing is ever too much for them. Thank you.

July 1, 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

I appreciated the time spent with me…

I appreciated the time spent with me making the purchase easy.

July 1, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Excellent service and knowledgeable…

Excellent service and knowledgeable staff, lots of different designs to choose from

June 30, 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

5 stars

The lady I spoke to on the phone had great customer service skills and was very polite, helpful and knowledgeable.

June 30, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello, thank you so much for your review. We are so happy to hear this!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Excellent customer service

Excellent and friendly customer service

June 30, 2026
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Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Great purchasing experience

I visited the a couple of time to view sofas, didn’t feel under any pressure, Simon the sales person was welcoming & friendly, told me absolutely everything I need to know in friendly relaxed manner when I made my purchase, only down side is the wait time for my sofa as I need it now not in 11 weeks & the rather large delivery charge, I would have felt better after spending so much on a lower delivery charge, but the service was excellent & the store well laid out & welcoming, was even offered a coffee.

June 22, 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 4 out of 5 stars

Please with sales girl who found and…

Please with sales girl who found and helped us with our sofa . Would have been 5 stars however her manager wouldn’t wait to sign off her sake and we could t wait any longer so had to lea e store and ring up to pay . Not a good example of her manager as he was chatting to client for ages and knew she was waiting to get it signed off. But said see the other manager who was with a client and was a bit deflating for her and not a good example to encourage the young girl who is a student and works part time in store . She deserves 5 stars the manager no stars !

June 19, 2026
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Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your lovely review and we appreciate your feedback. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Best sofas I've ever seen in DFS today 28.6.26 for some years, classy and so sumptious, for every style of home! Only went to check if they had a…

Only went to check if they had a similar 2 seater settee and honestly didn't think that I would find it in DFS due to the uniqueness of the one I'd had originally.
Spoke to a couple of DFS staff as went through first part of store and then Richard popped across from the other side of store and had a chat about fabric and how they wore over time and was really only looking. He was a very pleasant and nice man, easy to talk to. Anyway I'd only gone another matter of a few yards, by this time Richard had started to make his way back to the other side but I quickly called him over as I couldn't believe it! I'd found virtually the same 2 seater settee in an olive colour (my previous one was a silver grey). It was amazing and said I'd like to buy it. I was ecstatic! Anyhow Richard checked a few things out, as apparently he hadn't been in the job only a couple of weeks, he was such a natural salesperson, you would not, have known! Anyhow after seeing how the prices stacked up as wanted the delivery and also stainguard over 5 years too. So I cheekily asked if there was discount, but the settee was already at a good price, so I wasn't complaining. Then as I could have paid for all of this outright, I asked what the credit price would be and he said 0% interest and what it would be to pay over a couple of years. Pocket money, honestly. Richard was very efficient, no stumbling when dealing with my details and the credit agreement just had to be signed when I had a chance to look at it, then once I'd completed those, first time ever, has it been this easy. I was approved quickly. I signed the agreement once I'd had a chance to sit and make sure I was happy with everything. So thank you to Richard for helping me to purchase this beautiful settee! Just now have to get the carpet, the curtains, not forgetting a new paint job....Thank you to DFS too, as the stock of absolutely gorgeous sofas etc that they have in, must be the best I've ever seen for some years.

June 28, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

very helpful no pushy polite and…

very helpful no pushy polite and explained everything

June 19, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello, thank you so much for your review. We are so happy to hear this!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Gentle sales technique

Gentle sales technique, different designs to suit tastes

June 28, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Clare,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Great experience 👍

Great experience 👍

June 27, 2026
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Reply from DFS Furniture - Norwich

Good Morning,

Great review, thanks for sharing!

Kind Regards

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great service

Chris our salesman was very helpful and informative about all the products on offer. He gave us time to make our decision and made sure we were aware of all of our options before we went through with the sale.

June 27, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Chris met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

Great staff

Great staff, great service and really helpful

June 27, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

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