DFS Furniture - Norwich Reviews 

8,144
TrustScore 5 out of 5

4.9

Salhouse Road, Unit 5, NR7 9AZ Norwich, GB


While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

My Grandaughter and l went round the DFS Shop and picked out what we would like then the Salesperson, Richard, came and told me of the extras l could have with my order. We discussed the informatio... See more

Rated 5 out of 5 stars

We went into the Norwich store today, and were given a helping hand by Callie (if that’s how you spell it) she was sweet and attentive to our needs as a growing family with a baby on the way, so we ob... See more

Rated 5 out of 5 stars

Nat was amazing from the start! Extremely welcoming and friendly, very informative We came in a couple of weeks ago and she helped loads we then came back today to order and luckily she was in st... See more

Company replied

Rated 5 out of 5 stars

Apologies to the main guy who helped us today as we have forgotten your name but you were great. There was no hard sell we were allowed to look round with no pressure. The sofa we went in to look at w... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Salhouse Road, Unit 5, NR7 9AZ, Norwich, United Kingdom

  • 0333 999 9764

4.9

Excellent

TrustScore 5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(8,144)

96,947 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service with no pressure from the…

Great service with no pressure from the two sales people that we saw

July 13, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Very helpful and not to pushy following…

Very helpful and not to pushy following you around . Gave us all the info we needed and recommended fabric due to child and kids.

July 13, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Customer service was great

Customer service was great! Really helpful and informative answered all my questions, not pressured in slightest!
I had a great experience in the store overall thanks again

July 12, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Back for a 2nd time

Staff were welcoming, informative, but not pressuring, allowing us to browse.

July 11, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

I'm really sorry I can't remember her name the…

I'm really sorry I can't remember the young ladies name that served me today. She was amazing & didn't pressure me into making a decision. Nothing was too much trouble. She even went and got some kitchen roll when my daughters puppy had an accident! She explained what all the gadgets do & what to expect when my new sofas arrive. I explained I was worried about the delivery as to whether it would fit in so she pointed out which were modular ones. I stated I was slightly concerned because my daughter who stays over sometimes bring her cat so she took the time to show me the insurance available which I also purchased. 10/10

July 12, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Very friendly and helpful staff member

Very friendly and helpful staff member. Guided us without feeling pressured and explained everything well.

July 12, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your great feedback with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Good Experience

Overall it was a good experience. The store is well laid out and it is easy to view the furniture on sale.

The staff at DFS Norwich are very helpful. Bethany, the young lady, who looked after us when we visited was very attentive and informative.

July 12, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us an amazing review and sharing your experience with others. We really do appreciate it.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Staff were great helpful and…

Staff were great helpful and informative, all completed in a small amount of time

July 11, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for your lovely feedback.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Sam was very friendly and helpful…

Sam was very friendly and helpful without being pushy, she explained everything thoroughly and answered any questions we had. We think she is an asset to the company, thanks Sam!

July 11, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Our salesman could not have been more…

Our salesman could not have been more helpful and answered all our questions clearly and comprehensively.

July 11, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Asked for sofas that would fit in a…

Asked for sofas that would fit in a specific area for our new home and we weren’t disappointed we were shown some different sofas and found the perfect one excellent service thank you

July 11, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thank you so much for taking the time to give us a 5 star rating and to share your experience with others. It is much appreciated!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Impressive Selection of Furniture

The showroom is bright and airy, with a very good selection of furniture available to view.

The salesperson who assisted us was very helpful and knowledgable about what we were buying and provided additional information.

July 3, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Michael,

Your feedback is greatly appreciated, thank you for sharing your review with others and we look forward to you receiving your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Very warm pleasant saylsman who…

Very warm pleasant saylsman who explained everything that is available to us and when we made our choice he talked us through it

July 10, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Vicky,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

A stress free sofa purchase

I spent ages browsing sofas until I found the one I wanted. I then approached staff to sort out the purchase, which was super easy. The staff were friendly and pleasant throughout. I am looking forward to my sofa arriving in a few weeks time.

July 2, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Linda,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Great friendly service looking forward…

Great friendly service looking forward to new sofa :)

July 1, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Good Morning,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Simon was very helpul and patient with…

Simon was very helpul and patient with us. Simon he guided us giving us multiple options to choose from.

Customer service is excellent throughout the store

July 8, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello,

Thanks for your lovely feedback, we’re glad to hear Simon met your expectations and gave you all the info you needed to make your purchase.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Excellent Customer Service

Katie was so helpful and attentive. She knew the products inside out and provided all the details needed. She was very helpful by getting the tape measure out to show me against other sofas what the sizes were so I had a visual of what size I was purchasing when I was not sure about size and what would work best. She also provided alternatives and ways to make it work.
Katie was friendly and professional all the time. She answered all my questions in detail and took her time with me. Her customer service was excellent. I will return to DFS again as the service was impeccable. It was a 10/10 experience for customer service from Katie.Thank you Katie and DFS.

July 7, 2026
DFS Furniture - Norwich logo

Reply from DFS Furniture - Norwich

Hello Sian,

We're really grateful you shared this amazing 5* review. We are glad to hear that Katie helped you choose your lovely new furniture. It is really appreciated that you took the time to share your kind words and we hope you love your furniture when it arrives.

Kind regards,

Lia
DFS Customer Support

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look