Dialdirect Reviews 26,079

TrustScore 4 out of 5

4.1

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 1,708 reviews, reviewers had a great experience with this company. Many customers found the process of obtaining insurance to be quick, easy, and stress-free, often highlighting the straightforward online forms and overall user-friendly experience. People frequently praised the competitive pricing, noting that the company offered good value and often beat renewal quotes from other providers. The customer service was also frequently commended for being helpful, polite, and providing clear advice, with some appreciating the option to speak with a human. However, some customers also noted issues with pricing, particularly with renewal quotes being significantly higher than initial offers or new customer rates, and unexpected charges. A few other people also felt that customer service was appalling, citing difficulties in understanding representatives and long wait times to speak with an advisor. There were also concerns about slow service for claims, such as delays in windscreen replacements.

What people talk about most

Price

Customers consistently note ambiguous experiences with price, with many expressing frustration over... See more

Service

Customers had ambiguous experiences with service, with many praising the ease, speed, and helpfulness of the... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting appalling experiences, citing... See more

User experience

Users describe positive interactions with user experience, finding applications smooth, quick, and easy to... See more

Staff

Clients share ambiguous opinions on staff, with some reviewers praising certain employees for being helpful,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere

Company replied

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.1

Great

TrustScore 4 out of 5

26K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars
Dialdirect logo

Reply from Dialdirect

Hi Kathy,

Thank you for taking the time to leave your review and feedback with ourselves. I'm pleased to hear you found the customer service was food!

Kirsty

Rated 3 out of 5 stars

It’s a pity you have to be based in South Africa

It’s a pity you have to be based in South Africa
I had to contact them twice The first guy couldn’t get what I wanted I then on the second call got a female and she dealt with the problem easily 26/4/2026

March 26, 2026
Dialdirect logo

Reply from Dialdirect

Hi Stan,

Thanks for taking the time to share your feedback with us.

I’m really sorry you had to call twice to get your issue sorted. That’s not the smooth experience we want for you. I’m pleased to hear the second advisor got things resolved quickly, but we’ll make sure your comments are passed on so we can improve.

We’ll be in touch with you to see how we can help.

Leanne

Rated 5 out of 5 stars

Easy to complete

Easy to complete.
Very competitive price, even with add ons.

March 27, 2026
Dialdirect logo

Reply from Dialdirect

hey,

Thank you so much for taking the time to leave us your five-star review!

Vicky

Rated 1 out of 5 stars

Nightmare

I'm waiting for someone from management to contact me as no 1 I was mislead with your quote and told I gave wrong information when all my quoted from compare the market and got asked by email to contact you back . Once I did this then got told I'm getting a £25 admin fee????? You asked me to contact you so why have I been charged for it ???
My quote has gone more than doubled so no I'm not happy at all

March 26, 2026
Dialdirect logo

Reply from Dialdirect

Hi Claire,

I am sorry to hear that you are not happy with your recent experience.

We aim to offer a competitive and transparent quote based on the information provided; however, if validation checks return conflicting details which need to be updated on the policy, this will impact the agreed price quoted and incur amendment fees to update the details.

I will be in touch to discuss this.

Vicky

Rated 4 out of 5 stars

New customer

New customer, so early days, but up to now everything has gone smoothly on line.

March 27, 2026
Dialdirect logo

Reply from Dialdirect

Hi Janet,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars

It was Quick and easy to deal with customers and policy holders

It was Quick and easy to deal with
I'm happy with the phone and the deal I got from the company. I wanted a good smartphone that did the basics, and the site recommended one that ticked all the boxes. Speaking with the service team helped me get exactly what I was looking for.

The only reason not to give 5 stars is the fact that I had to separately claim for and easy

March 5, 2026
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear you're happy with our customer services.

Leanne

Rated 5 out of 5 stars

Very competitive renewal price

Very competitive renewal price, had to call customer service regarding an update, they couldn’t have been more helpful, made me feel valued and listened patiently, would definitely recommend dealing with this company x

March 20, 2026
Dialdirect logo

Reply from Dialdirect

Hi S K,

It's fantastic to hear you found the renewal price competitive and our customer services team helpful!

Kirsty

Rated 5 out of 5 stars

Competitive price and they have a…

Competitive price and they have a complete package!

March 25, 2026
Dialdirect logo

Reply from Dialdirect

Hi Ben,

Thank you for your 5 star review and feedback. It's great to hear you're happy with our prices and cover.

Leanne

Rated 4 out of 5 stars

It was very prompt ,and forth coming…

It was very prompt ,and forth coming very easy to
Fill out the forms.
And quite satisfactory with the pricing

Thanks
Mr L Molyneux.

March 15, 2026
Dialdirect logo

Reply from Dialdirect

Hey Mr Molyneux,

Thank you for your kind review!

We’re really pleased to hear that you found the process quick, straightforward, and easy to complete, and that you were happy with the pricing too. That’s exactly the experience we aim to provide.

We appreciate you choosing Dial Direct Insurance, and if you ever need any assistance, we’re always here to help!

Thanks Laura

Rated 1 out of 5 stars

Disappointing experience with basic account updates

I wish I had read the previous reviews before committing to DialDirect.

While the onboarding process to receive my funds was straightforward, I’m now having difficulties with very basic account changes. I changed my vehicle registration number, which is a reasonable update and did not involve any modifications to the vehicle, but their online system will not accept the change.

I’m also trying to update my address after moving only a few buildings away, with the same — if not better — parking conditions, and again their online system will not allow me to make the change.

I called their hotline, but the representative said she could not make the changes either and was unsure why, suggesting there may be something wrong with their system.

As a result, I’m now stuck with a driving licence showing a different address from the one on my insurance, and a licence plate number that does not match the details on my profile. That is a very frustrating position to be in.

I could also say more about the premium cost and the fact that my decades of no-claims history were not recognised because they were earned in another country, but that seems to be part of a broader issue. My main concern here is that even simple administrative changes are proving unnecessarily difficult.

With reference to the reply form Kristy below. "Replying quickly" doesn't help at all. I really wish this platform afforded me an opportunity to reply to the CSR.

Update: 26/03/2026

I received a call from Laura at SocialResponders following my original complaint.

During our discussion, she agreed that changing my vehicle registration number should not affect the insurance risk. However, she maintained that changing my address, even when moving only a few buildings away, would affect cover.

She tried to process the registration change and received the response: “no quote.” She then tried the nearby address and received the same result: “no quote.” I also explained that I still have access to parking in the original postcode that was insured, and again the result was “no quote.” At this point, it seems the only insurable location is my exact current parking spot, which they do not even know.

Laura repeatedly referred to the fact that the “underwriters were unable to cover” the changes. When I asked whether she was speaking directly to someone or simply interacting with a system, she confirmed it was the system.

The matter has now been escalated, and I was told I need to wait 2–3 days for a response. During the call, she also suggested that I cancel my policy.

My position remains the same: these should be treated as reasonable policy amendments, not as grounds to effectively require a new policy. Changing a registration number without altering the vehicle should not create this kind of problem. Moving only a few buildings away should not make cover impossible, and it makes even less sense that the original address now also appears to be uninsurable.

Unless this is resolved properly, I intend to escalate the matter to the Financial Ombudsman due to what I believe is unfair treatment.

I am not asking for anything unreasonable — only for accurate policy details and fair treatment when making simple administrative updates.

March 24, 2026
Unprompted review
Dialdirect logo

Reply from Dialdirect

Hi Willie,

I'm sorry to hear we were unable to offer a premium for amending your policy details with ourselves. We will be in touch to discuss this further with you.

Kirsty

Rated 5 out of 5 stars

Quick and perfect

Quick, simple and very helpful

March 25, 2026
Dialdirect logo

Reply from Dialdirect

Hi Harry,

Thank you for your 5 star review and feedback. It's great to hear you found us helpful, quick and simple.

Leanne

Rated 4 out of 5 stars

This company had a very straightforward…

This company had a very straightforward way to get car insurance. I had to make a phone call which was quickly picked up. Just one problem was with ‘My Account’ which did not work and I wondered if it was a scam. I still have no answer to this problem.

March 24, 2026
Dialdirect logo

Reply from Dialdirect

Hi Alan,

Thank you for your review!

We’re really pleased to hear that you found the process of getting your car insurance straightforward and that your call was answered quickly—that’s great to know.

We’re sorry, however, to hear about the issue you experienced with your online account. We understand how concerning that must have felt, and we apologise for any confusion or worry caused. This isn’t the experience we want for our customers.

We’d really like to help get this resolved for you as soon as possible. We will be in touch to help with your online account.

Thank you again for your feedback—we really appreciate it.

Laura

Rated 5 out of 5 stars

Five star

The choice of policies was good, did not go for the cheap one but the one with the most important things to me got free rac breakdown

March 18, 2026
Dialdirect logo

Reply from Dialdirect

Hey Gary,

Thank you for your review!

We’re really pleased to hear that you found a policy that suited your needs and priorities. It’s great that you were able to choose the level of cover that works best for you, and we’re glad the included RAC breakdown cover added extra value.

We appreciate you choosing Dial Direct Insurance and taking the time to share your experience. If you ever need any assistance, we’re always here to help!

Thanks Laura

Rated 1 out of 5 stars

Formal Complaint Regarding Automatic Renewal, Incorrect Cancellation Advice, and Unexplained Charges

I am writing to raise a formal complaint regarding the handling of my insurance policy.

My policy was automatically renewed on an annual basis, which I did not want. My intention was to change the policy to a monthly payment plan instead. I contacted your customer service team to arrange this, however I was informed that this change could not be made directly. I was advised by your representative to cancel the policy online, which I was told would be free of charge, and then take out a new policy on a monthly basis.

Following this advice, I proceeded to purchase a new policy with monthly payments. However, when I attempted to cancel my original policy online, there was no option available to do so. I then contacted your team again, explained the situation in full, and was told that the previous call would be investigated. At that point, I was informed that there might be a cancellation fee of £60.

Despite this, I have now received an email from a debt collection agency stating that I owe £176.48. I have not been provided with any explanation or breakdown of how this amount has been calculated, and it significantly exceeds the fee I was previously advised of.

I am extremely concerned and disappointed by this situation. I followed the instructions given to me in good faith, and I do not believe it is reasonable for me to be charged an unclear and excessive amount as a result of incorrect guidance.

March 23, 2026
Dialdirect logo

Reply from Dialdirect

Hello Arnas,

Thank you for taking the time to bring this matter to our attention!

We’re very sorry to hear about your experience and the confusion surrounding your policy renewal, cancellation process, and the charges you’ve since been contacted about. We completely understand how concerning and frustrating this situation must be, especially as you were acting on the guidance provided by our team.

This is certainly not the level of service we aim to provide. We take your concerns seriously, particularly regarding the advice you were given, the lack of clarity around cancellation options, and the unexpected involvement of a debt collection agency without a clear explanation of the amount owed.

We would like to investigate this thoroughly as a matter of urgency. We will be in touch to clarify the charges applied, and work towards resolving this for you as quickly as possible!

Thanks Laura

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look