Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
Company replied
I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.1
Great
26K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
don`t usually ring but had to and found it helpful
don`t usually ring but had to and the lady was very nice and listened to what i had to say.
March 25, 2026
Reply from Dialdirect
Hello Sylvia,
Thank you for your lovely 5 star review!
We really appreciate you taking the time to call us, and we’re so pleased to hear that our colleague made you feel listened to and supported. Providing friendly and attentive service is very important to us.
Thanks for choosing Dial Direct Insurance!
Laura
It was easy finding a quote and the…
It was easy finding a quote and the price is amazing
April 2, 2026
Reply from Dialdirect
Hello,
Thank you for your great review!
We’re really pleased to hear that you found it easy to get a quote and that you’re happy with the price. Making the process simple and offering competitive prices is exactly what we aim for.
Thanks for choosing Dial Direct Insurance!
Laura
Just a very efficient reliable honest…
Just a very efficient reliable honest service done with kindness thoughtfulness and courtesy
March 27, 2026
Reply from Dialdirect
Hey,
Thank you for taking the time to leave your fab five-star feedback!
Vicky
Reply from Dialdirect
Hi Arunas,
Thanks so much for your kind words!
We’re really glad to hear that everything was easy and went smoothly for you. That’s exactly the experience we aim to provide at Dial Direct Insurance.
If you ever need any help or have questions in the future, we’re always here for you. Thanks again for choosing us!
Laura
Cancellation fee rip off.
March 31, 2026
Reply from Dialdirect
Hi David,
We're sorry to hear you were unhappy with the cost to cancel your policy with ourselves. We will be in touch to discuss this further with you.
Kirsty
They took an annual payment from elderly mum's account despite us cancelling 2 weeks early. Then they wanted a £25 cancellation fee!!!!
I cancelled my mother in law's auto renewal via the online account as advised by the company. Confirmation was received of the cancellation. Dial Direct proceeded to take £381 from her account and then wanted £25 cancellation fee. I had to call them and fight to get them to remove this charge as the insurance had been cancelled weeks prior to the renewal date. To treat elderly customers so appallingly is disgusting.
March 30, 2026
Unprompted review
Reply from Dialdirect
Hi Angela,
We’re really sorry to hear about your experience and understand how upsetting this situation must have been, especially given the circumstances.
This certainly isn’t the level of service we aim to provide. If a policy was cancelled prior to the renewal date and confirmation was received, it’s important that this is handled correctly, and we apologise for the distress caused by the payment being taken and the subsequent need to dispute the cancellation fee.
We’re glad to hear that you were able to get the charge addressed, however we recognise the inconvenience and frustration this would have caused. Your feedback is important, and we will ensure this is shared internally to help prevent similar issues in the future.
If there is anything further you would like us to look into, please don’t hesitate to get in touch with us at socialresponders@bglgroup.co.uk.
Vicky
Reply from Dialdirect
Hi Mark,
Thank you for your 5 star review and feedback. It's great to hear you had a great experience.
Leanne
Price was good and easy to do online
Price was good , but they have no way of showing if you are able to drive other vehicles on the policy ( when looking all over the site ) it states it will be written on your insurance certificate . So you have to take a policy out to find out .
Mine doesnt cover it , which was annoying as i insured my other car , a week prior to taking this policy does cover driving other vehicles ( same underwriter for both policys .
March 20, 2026
Reply from Dialdirect
Hi John,
Thank you for your feedback. I'm glad to hear you were happy with the price, but sorry for the frustration caused around the driving other vehicles cover.
We understand how important it is to have clarity on this before taking out a policy, and we appreciate you highlighting your experience.
We’ll be in touch to discuss this further and review your policy with you.
Leanne
Total scam company do not use
Total scam company do not use, rip off after rip of they're terrible moving from a town with high crime and 300,000 residents to the country with 8 houses and no crime for a decade was an increase of over £300 . Do not use and avoid at all costs you have been warned.
Response to the companies feedback, we got cover costing us about the same and they changed the address for £14, how does one company charge over £300 and another £14. Do not use this company, they obviously make their profit on changes to policies, such as addresses etc, unscrupulous practice and I will be reporting them to the FCA. Direct Dial you are a disgrace
March 30, 2026
Unprompted review
Reply from Dialdirect
Hi,
Thank you for your feedback. I'm sorry to hear you’re unhappy with your experience and appreciate you bringing this to our attention.
Our underwriters consider a multitude of factors when calculating premiums, so prices can sometimes change in ways that may not be immediately clear.
Please email your policy details to socialresponders@bglgroup.co.uk
so we can review this for you and get in touch to discuss this further?
Thank you.
Leanne
No problems with signing up to get my…
No problems with signing up to get my car insurance with this company however the reason why I have given 4 stars is that the entrance to the sight could have been made clearer
March 24, 2026
Reply from Dialdirect
Hi Carole,
Thank you for taking the time to leave your review and feedback with ourselves!
Kirsty
Very good service
March 29, 2026
Reply from Dialdirect
Hi Richard,
It's fantastic to hear you found the service very good!
Kirsty
Excellent Quote
Excellent quote ( like for like policy but alot cheaper than others) , user friendly website, all options clearly displayed.
March 13, 2026
Reply from Dialdirect
Hi Zed,
I'm pleased to hear you found the website user-friendly and were happy with the quote given to insure with ourselves!
Kirsty
Very good one this is best to use to…
Very good one this is best to use to insure your car trust me
March 23, 2026
Reply from Dialdirect
Hi C O,
Thank you for your review and feedback!
Kirsty
Customer service was good
March 19, 2026
Reply from Dialdirect
Hi Kathy,
Thank you for taking the time to leave your review and feedback with ourselves. I'm pleased to hear you found the customer service was food!
Kirsty
It’s a pity you have to be based in South Africa
It’s a pity you have to be based in South Africa
I had to contact them twice The first guy couldn’t get what I wanted I then on the second call got a female and she dealt with the problem easily 26/4/2026
March 26, 2026
Reply from Dialdirect
Hi Stan,
Thanks for taking the time to share your feedback with us.
I’m really sorry you had to call twice to get your issue sorted. That’s not the smooth experience we want for you. I’m pleased to hear the second advisor got things resolved quickly, but we’ll make sure your comments are passed on so we can improve.
We’ll be in touch with you to see how we can help.
Leanne
Perfect all is good
March 27, 2026
Reply from Dialdirect
Hi Kila,
Thank you for your 5 star review!
Kirsty
Reply from Dialdirect
hey,
Thank you so much for taking the time to leave us your five-star review!
Vicky
It really good I’m very happy…
It really good I’m very happy personally how they helped thank you
March 27, 2026
Reply from Dialdirect
Hi Prageeth,
Thank you for taking the time to leave your fab five-star review!
Vicky
Nightmare
I'm waiting for someone from management to contact me as no 1 I was mislead with your quote and told I gave wrong information when all my quoted from compare the market and got asked by email to contact you back . Once I did this then got told I'm getting a £25 admin fee????? You asked me to contact you so why have I been charged for it ???
My quote has gone more than doubled so no I'm not happy at all
March 26, 2026
Reply from Dialdirect
Hi Claire,
I am sorry to hear that you are not happy with your recent experience.
We aim to offer a competitive and transparent quote based on the information provided; however, if validation checks return conflicting details which need to be updated on the policy, this will impact the agreed price quoted and incur amendment fees to update the details.
I will be in touch to discuss this.
Vicky
New customer
New customer, so early days, but up to now everything has gone smoothly on line.
March 27, 2026
Reply from Dialdirect
Hi Janet,
Thank you for taking the time to leave your review and feedback with ourselves!
Kirsty
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.