Dialdirect Reviews 26,046

TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 1,907 reviews, reviewers had a great experience with this company. Many customers found the process of purchasing a policy to be quick, easy, and stress-free, often noting the straightforward online setup and user-friendly website. The company is frequently praised for offering competitive prices, with many finding their quotes to be significantly cheaper than alternatives, especially for new customers or specific demographics. Reviewers also highlighted the excellent customer service, describing staff as helpful, polite, and efficient in addressing queries and providing clear explanations. However, some people were dissatisfied with the pricing, particularly regarding renewal quotes which were often much higher than initial offers or new customer rates, leading to feelings of unfairness. There were also concerns about hidden or unclear fees and discrepancies between quotes on comparison sites and the final price. A few other people also felt that customer service was poor, citing issues with unhelpful agents, long hold times, and difficulties with online account functionality or specific policy changes.

What people talk about most

Price

Consumers find price to be ambiguous, with many reviewers initially finding competitive quotes and good value... See more

Service

Clients share ambiguous opinions on service, with some reviewers reporting excellent, easy, and hassle-free... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting frustration due... See more

User experience

Customers generally report positive experiences with the user experience, highlighting the ease of setting up... See more

Website

People report positive experiences with website, finding it user-friendly, easy to navigate, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more

Company replied

Rated 4 out of 5 stars

I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.

Company replied

Rated 4 out of 5 stars

I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more

Company replied

Rated 5 out of 5 stars

If I'm being totally honest, it was so quick, easy & stress free to get insured with Dial Direct i actually thought that it was a scam! TBH, it's just the quickest and easiest insurance policy that i... See more

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.


Contact info

4.2

Great

TrustScore 4 out of 5

26K reviews

5-star
4-star
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2-star
1-star

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Rated 5 out of 5 stars

I found the whole experience really…

I found the whole experience really easy to use

March 22, 2026
Dialdirect logo

Reply from Dialdirect

Hi Mark,

Thank you for your 5 star review and feedback. It's great to hear you had a great experience.

Leanne

Rated 3 out of 5 stars

Price was good and easy to do online

Price was good , but they have no way of showing if you are able to drive other vehicles on the policy ( when looking all over the site ) it states it will be written on your insurance certificate . So you have to take a policy out to find out .
Mine doesnt cover it , which was annoying as i insured my other car , a week prior to taking this policy does cover driving other vehicles ( same underwriter for both policys .

March 20, 2026
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Reply from Dialdirect

Hi John,

Thank you for your feedback. I'm glad to hear you were happy with the price, but sorry for the frustration caused around the driving other vehicles cover.

We understand how important it is to have clarity on this before taking out a policy, and we appreciate you highlighting your experience.

We’ll be in touch to discuss this further and review your policy with you.

Leanne

Rated 1 out of 5 stars

Total scam company do not use

Total scam company do not use, rip off after rip of they're terrible moving from a town with high crime and 300,000 residents to the country with 8 houses and no crime for a decade was an increase of over £300 . Do not use and avoid at all costs you have been warned.

Response to the companies feedback, we got cover costing us about the same and they changed the address for £14, how does one company charge over £300 and another £14. Do not use this company, they obviously make their profit on changes to policies, such as addresses etc, unscrupulous practice and I will be reporting them to the FCA. Direct Dial you are a disgrace

March 30, 2026
Unprompted review
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Reply from Dialdirect

Hi,

Thank you for your feedback. I'm sorry to hear you’re unhappy with your experience and appreciate you bringing this to our attention.

Our underwriters consider a multitude of factors when calculating premiums, so prices can sometimes change in ways that may not be immediately clear.

Please email your policy details to socialresponders@bglgroup.co.uk
so we can review this for you and get in touch to discuss this further?

Thank you.

Leanne

Rated 4 out of 5 stars

No problems with signing up to get my…

No problems with signing up to get my car insurance with this company however the reason why I have given 4 stars is that the entrance to the sight could have been made clearer

March 24, 2026
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Reply from Dialdirect

Hi Carole,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars

Excellent Quote

Excellent quote ( like for like policy but alot cheaper than others) , user friendly website, all options clearly displayed.

March 13, 2026
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Reply from Dialdirect

Hi Zed,

I'm pleased to hear you found the website user-friendly and were happy with the quote given to insure with ourselves!

Kirsty

Rated 4 out of 5 stars
Dialdirect logo

Reply from Dialdirect

Hi Kathy,

Thank you for taking the time to leave your review and feedback with ourselves. I'm pleased to hear you found the customer service was food!

Kirsty

Rated 3 out of 5 stars

It’s a pity you have to be based in South Africa

It’s a pity you have to be based in South Africa
I had to contact them twice The first guy couldn’t get what I wanted I then on the second call got a female and she dealt with the problem easily 26/4/2026

March 26, 2026
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Reply from Dialdirect

Hi Stan,

Thanks for taking the time to share your feedback with us.

I’m really sorry you had to call twice to get your issue sorted. That’s not the smooth experience we want for you. I’m pleased to hear the second advisor got things resolved quickly, but we’ll make sure your comments are passed on so we can improve.

We’ll be in touch with you to see how we can help.

Leanne

Rated 5 out of 5 stars

Easy to complete

Easy to complete.
Very competitive price, even with add ons.

March 27, 2026
Dialdirect logo

Reply from Dialdirect

hey,

Thank you so much for taking the time to leave us your five-star review!

Vicky

Rated 1 out of 5 stars

Nightmare

I'm waiting for someone from management to contact me as no 1 I was mislead with your quote and told I gave wrong information when all my quoted from compare the market and got asked by email to contact you back . Once I did this then got told I'm getting a £25 admin fee????? You asked me to contact you so why have I been charged for it ???
My quote has gone more than doubled so no I'm not happy at all

March 26, 2026
Dialdirect logo

Reply from Dialdirect

Hi Claire,

I am sorry to hear that you are not happy with your recent experience.

We aim to offer a competitive and transparent quote based on the information provided; however, if validation checks return conflicting details which need to be updated on the policy, this will impact the agreed price quoted and incur amendment fees to update the details.

I will be in touch to discuss this.

Vicky

Rated 4 out of 5 stars

New customer

New customer, so early days, but up to now everything has gone smoothly on line.

March 27, 2026
Dialdirect logo

Reply from Dialdirect

Hi Janet,

Thank you for taking the time to leave your review and feedback with ourselves!

Kirsty

Rated 5 out of 5 stars

It was Quick and easy to deal with customers and policy holders

It was Quick and easy to deal with
I'm happy with the phone and the deal I got from the company. I wanted a good smartphone that did the basics, and the site recommended one that ticked all the boxes. Speaking with the service team helped me get exactly what I was looking for.

The only reason not to give 5 stars is the fact that I had to separately claim for and easy

March 5, 2026
Dialdirect logo

Reply from Dialdirect

Hi,

Thank you for your 5 star review and feedback. It's great to hear you're happy with our customer services.

Leanne

Rated 5 out of 5 stars

Very competitive renewal price

Very competitive renewal price, had to call customer service regarding an update, they couldn’t have been more helpful, made me feel valued and listened patiently, would definitely recommend dealing with this company x

March 20, 2026
Dialdirect logo

Reply from Dialdirect

Hi S K,

It's fantastic to hear you found the renewal price competitive and our customer services team helpful!

Kirsty

Rated 5 out of 5 stars

Competitive price and they have a…

Competitive price and they have a complete package!

March 25, 2026
Dialdirect logo

Reply from Dialdirect

Hi Ben,

Thank you for your 5 star review and feedback. It's great to hear you're happy with our prices and cover.

Leanne

Rated 4 out of 5 stars

It was very prompt ,and forth coming…

It was very prompt ,and forth coming very easy to
Fill out the forms.
And quite satisfactory with the pricing

Thanks
Mr L Molyneux.

March 15, 2026
Dialdirect logo

Reply from Dialdirect

Hey Mr Molyneux,

Thank you for your kind review!

We’re really pleased to hear that you found the process quick, straightforward, and easy to complete, and that you were happy with the pricing too. That’s exactly the experience we aim to provide.

We appreciate you choosing Dial Direct Insurance, and if you ever need any assistance, we’re always here to help!

Thanks Laura

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