With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
Company replied
If I'm being totally honest, it was so quick, easy & stress free to get insured with Dial Direct i actually thought that it was a scam! TBH, it's just the quickest and easiest insurance policy that i... See more
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.2
Great
26K reviews
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Reply from Dialdirect
Hi Clare and Paul,
Thank you for taking the time to leave your five-star review!
Vicky
Unhelpful
Unhelpful, opaque and confusing. And only online, zero offer of a person to help sort this tricky and very new to me issue. Very unimpressed, May move my cover.
April 3, 2026
Reply from Dialdirect
Hi Sheila,
I am really sorry to hear that you have found our communication confusing and felt unsupported.
Your policy is not only online, and I apologise for the confusion over this; we do have a contact centre with advisors who will be happy to help and support you. They are contactable on 0344 412 2137.
We will be in touch to discuss this further.
Vicky
AVOID at all cost!
I had my Seat Leon insured with this company which I took out in November. We decided in April to change to an Audi A3. Essentially the same car! Same engine size and actually 6 months older. Dial Direct would not insure me unless I went with another underwriter and for nearly double my premium! Of the £300 I had paid I would receive less than half and if I cancelled, just £80 back after loads of fees! Absolute joke of a company who should hang their heads in shame. Thankfully M&S quoted me significantly less so it was actually cheaper for me to take the hit on cancelling my policy. Genuinely avoid this place!!
Updated.. In fairness Dial Direct rang me to talk through my experience and this particular agent was very helpful and friendly. The total opposite to the first call. She waived my cancellation fee and upheld my complaint. Not a great service in all that happened before but they at least took the time to call me and offer a solution. Fair is fair so I have updated this review.
April 6, 2026
Unprompted review
Reply from Dialdirect
Hi Mike,
Thanks for sharing your experience — and sorry to hear how frustrating this situation has been.
We understand why you’d expect a similar premium when switching between cars like that, so it’s understandably disappointing to see such a big increase. Changes like this can sometimes depend on underwriting criteria, which isn’t always as straightforward as it should be from a customer point of view.
We’re also sorry to hear you were unhappy with the cancellation outcome and fees involved — we know that can be really frustrating, especially when you feel you haven’t had much flexibility.
That said, it’s good to hear you were able to find a better option elsewhere that worked out more cost-effective for you in the end.
We appreciate you taking the time to leave feedback — it’s helpful in highlighting where things don’t meet expectations.
If you send your policy details to us at socialresponders@bglgroup.co.uk we would be happy to look into this further for you.
Vicky
no more than a touch by a shopping…
no more than a touch by a shopping trolly and you want to hammer me by 150 quid ,,not my fault and not a mark on my car so i didnt claim ,,, and i had no claims protection ,,and the policy is a diffrent policy on a diffrent car ,, your not even worth 1 star ,,bunch of rippoffs... I informed my insurance that the other party could make a fraudulent claim.. Protecting the insurance companies.. And you paid out not a penny.. So how come you want me to pay more for protecting my insurers.. I'll add that I've never ever had an accident that's ever been my fault..arnt you supposed to reward good drivers? Not punish them financially...?
April 6, 2026
Reply from Dialdirect
Hi,
I am really sorry to hear that you are not happy with the increase in premium based on the details of the accident you have described.
We aim to offer a competitive and transparent quote based on the information that is provided. If, however, after our validations check, it is found that details need to be added, this will impact the policy premium offered.
We will be in touch to discuss the matter further and go through options available to you.
Vicky
Saved 40% off what my current insurers…
Saved 40% off what my current insurers wanted. And got RAC roadside included.
March 27, 2026
Reply from Dialdirect
Hi Simon,
Thank you for your fantastic 5 star review!
We’re thrilled to hear you saved 40% compared to your previous insurer and that you’ve got the added peace of mind with RAC roadside cover. Getting great value and coverage is exactly what we aim for at Dial Direct Insurance!
Many Thanks Laura
Current car insurer
Current car insurer. Just quoted renewal increase £280 up to £400. Rejected the renewal. Told them via phone and email. They've automatically renewed it anyway. Not impressed.
April 5, 2026
Unprompted review
Reply from Dialdirect
Hi Paul,
I am very sorry, firstly, to hear about your increase at renewal and, secondly, that we still renewed the policy after you contacted us to decline the renewal offer; that is definitely not what we want for our customers, and we would really like to look into what went wrong!
Please send your policy details to us at socialresponders@bglgroup.co.uk.
Vicky
I have sent the no claim bonus ceticate…
I have sent the no claim bonus ceticate by a mail .. but still not received. Areply but instead received a mail that there would be a increase and a more extra charge of 40 pounds extra .. will a client be happy with this .. kindly rectify and get back to me on my mail ID . Any details needed pl. Let me know .. I still need lower premium .. pl look into it .
Thanks
Lewin
April 5, 2026
Reply from Dialdirect
Hi,
Thanks for your message — and sorry for the frustration this has caused.
We understand how concerning it is to send in your No Claims Bonus certificate and then be told of an increase in your premium.
Please note that the proof you uploaded today isn’t yet available for us to review. Once it’s received and checked, your No Claims Bonus will be applied and your premium adjusted if applicable.
We will be in touch to assist you further.
Vicky
Not great
Not great, it's a typical broker, all about the fees, no cooling off period, thought it was law ?? Call centre in Nigeria I think, all I know is they spoke terrible English
April 5, 2026
Reply from Dialdirect
Hi Tina,
Thank you for taking the time to leave us your review!
I am really sorry to hear that you were not happy with your customer service experience as well as our fees.
We aim to be as transparent as possible about all of our fees and disclose them at the point of sale to help customers to make an informed choice if to choose us.
We will be in touch to see how we can assist you.
Vicky
Genuine error, no fraud intended, doubled premium
After a genuine error in my application I was informed that my premium would be nearly doubled to over £1000.00. I cancelled the policy within 24 hours and requested a refund of the annual payment I had paid? To date I have not recieved my refund. Most annoyed and disappointed.
March 29, 2026
Reply from Dialdirect
Hi Mrs Young,
Thanks for sharing your feedback — we’re really sorry for the frustration this has caused.
We understand how disappointing it is to cancel a policy and still be waiting for a refund. Please note that we can only process refunds once all payments have fully cleared with us. Once this is complete, your refund will be issued as quickly as possible.
We appreciate your patience while this is resolved.
Vicky
Go elsewhere!
Have been insured for 6 months and decided to change my car. Online, indicated I could not get a quote and to call. Duly did so, and told they would try another panel.
The quote came back at nearly £400 more expensive, lower spec car, and £350 more expensive than other quotes. I was told, if I cancel, I would get a refund but the fee for cancelling my policy would be £60. There would have been a £25 admin fee to change the car details.
Would not use this company again, and suggest you do your homework before using them as they are out to make money for nothing.
April 4, 2026
Unprompted review
Reply from Dialdirect
Hi Alex,
Thanks for sharing your experience — we’re really sorry to hear how frustrating this has been.
We understand it’s disappointing when changing vehicles leads to a much higher premium, especially when the new car is similar or even lower spec. We also appreciate how the cancellation and admin fees can feel excessive on top of that.
Your feedback is really useful for highlighting where the process could be clearer and more customer-friendly. We’re sorry this experience hasn’t met your expectations.
Please send your policy details to us at socialresponders@bglgroup.co.uk and we will look into this further for you.
Vicky
Very easy to set up and a good price no…
Very easy to set up and a good price no hassle at all would highly recommend
March 31, 2026
Reply from Dialdirect
Hi,
Thank you for your wonderful 5 star review!
We’re so pleased to hear that setting up your insurance was easy, the price was good, and the process was hassle-free. Your recommendation means a lot to us!
Thanks for choosing Dial Direct Insurance!
Laura
Poor call handlers...
The woman I spoke to when setting up my Car Insurance put the wrong bank details in, when I looked in my App, they were incorrect! I had to ring up again and the 2nd woman couldn't seem to change the details. After being on hold for 20 minutes, she finally managed to amend the bank details. Call handlers need further training!
March 31, 2026
Reply from Dialdirect
Hi M B,
Thank you for your feedback, and we’re sorry to hear about your experience.
We understand how concerning it must have been to find your bank details entered incorrectly, and the additional frustration caused by the delay in getting this resolved. This is not the level of service we aim to provide.
We will be in touch to discuss what’s happened.
Rachel
Amazing company
Amazing company, very fast delivery send out, no issued with returnd as well, thank you
March 30, 2026
Reply from Dialdirect
Hello Tomasz,
Thank you for your wonderful review!
We’re so pleased to hear you had a fast and smooth experience, from delivery to returns.
Thanks for choosing Dial Direct Insurance!
Laura
Rip off
I have just terminated my insurance with Dial Direct .
I’ve had vehicle insurance with this company before without many issues
This time it’s been different
I came to change my vehicle and they first wanted to double the price of my insurance as I needed it quickly I did so . The day after when i came to cancel
It I was bumped with a £ 80 or £ 90 fee
The lady on the phone changing it as we spoke
Pulling charges out of hat like a magician
Well done Dial
I won’t be calling back !!
April 3, 2026
Unprompted review
Reply from Dialdirect
Hey Stephen,
Thank you for your feedback, and we’re sorry to hear about your recent experience.
We understand how frustrating it must have been to see a significant price increase when changing your vehicle, followed by cancellation fees shortly after. This isn’t the experience we want for our customers.
We’d like the opportunity to look into this further for you. Please could you contact us at socialresponders@bglgroup.co.uk with your details so we can investigate and respond directly.
Rachel
don`t usually ring but had to and found it helpful
don`t usually ring but had to and the lady was very nice and listened to what i had to say.
March 25, 2026
Reply from Dialdirect
Hello Sylvia,
Thank you for your lovely 5 star review!
We really appreciate you taking the time to call us, and we’re so pleased to hear that our colleague made you feel listened to and supported. Providing friendly and attentive service is very important to us.
Thanks for choosing Dial Direct Insurance!
Laura
It was easy finding a quote and the…
It was easy finding a quote and the price is amazing
April 2, 2026
Reply from Dialdirect
Hello,
Thank you for your great review!
We’re really pleased to hear that you found it easy to get a quote and that you’re happy with the price. Making the process simple and offering competitive prices is exactly what we aim for.
Thanks for choosing Dial Direct Insurance!
Laura
Just a very efficient reliable honest…
Just a very efficient reliable honest service done with kindness thoughtfulness and courtesy
March 27, 2026
Reply from Dialdirect
Hey,
Thank you for taking the time to leave your fab five-star feedback!
Vicky
Reply from Dialdirect
Hi Arunas,
Thanks so much for your kind words!
We’re really glad to hear that everything was easy and went smoothly for you. That’s exactly the experience we aim to provide at Dial Direct Insurance.
If you ever need any help or have questions in the future, we’re always here for you. Thanks again for choosing us!
Laura
Cancellation fee rip off.
March 31, 2026
Reply from Dialdirect
Hi David,
We're sorry to hear you were unhappy with the cost to cancel your policy with ourselves. We will be in touch to discuss this further with you.
Kirsty
They took an annual payment from elderly mum's account despite us cancelling 2 weeks early. Then they wanted a £25 cancellation fee!!!!
I cancelled my mother in law's auto renewal via the online account as advised by the company. Confirmation was received of the cancellation. Dial Direct proceeded to take £381 from her account and then wanted £25 cancellation fee. I had to call them and fight to get them to remove this charge as the insurance had been cancelled weeks prior to the renewal date. To treat elderly customers so appallingly is disgusting.
March 30, 2026
Unprompted review
Reply from Dialdirect
Hi Angela,
We’re really sorry to hear about your experience and understand how upsetting this situation must have been, especially given the circumstances.
This certainly isn’t the level of service we aim to provide. If a policy was cancelled prior to the renewal date and confirmation was received, it’s important that this is handled correctly, and we apologise for the distress caused by the payment being taken and the subsequent need to dispute the cancellation fee.
We’re glad to hear that you were able to get the charge addressed, however we recognise the inconvenience and frustration this would have caused. Your feedback is important, and we will ensure this is shared internally to help prevent similar issues in the future.
If there is anything further you would like us to look into, please don’t hesitate to get in touch with us at socialresponders@bglgroup.co.uk.
Vicky
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