With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
Company replied
If I'm being totally honest, it was so quick, easy & stress free to get insured with Dial Direct i actually thought that it was a scam! TBH, it's just the quickest and easiest insurance policy that i... See more
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.2
Great
26K reviews
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Very easy and smooth to deal with.
April 6, 2026
Reply from Dialdirect
Hi Stephen,
Thank you for leaving us your five-star review!
Vicky
Forced to pay £80 on top of monthly payment due to "admin error"
Was text about my policy "due" to be cancelled 4 days after it had been cancelled.
I updated my payment details from the previous month, but due to an admin error they did not update for the current month.
My policy was cancelled, and i only had a text today, 4 days after it had done so, and also now have to pay an £80 fee, as well as find a new policy last minute.
I will be avoiding Direct Dial at all costs, as well as their parent company BISL Ltd and would suggest anyone reading this to also do the same and their predatory tactics.
April 13, 2026
Unprompted review
Reply from Dialdirect
Hi Alex,
We’re sorry to hear about your experience and understand how frustrating this situation must have been.
While you’ve mentioned receiving the text message after the cancellation had already taken place, we can confirm that several communications are issued prior to this stage, including emails and letters, to advise of any missed payments and the risk of cancellation. The final text message is sent as confirmation once the policy has already been cancelled.
We would be happy to look into this further and make sure that the correct procedure was followed if you send your policy details to us at socialresponders@bglgroup.co.uk
Vicky
I had a competitive price initially and…
I had a competitive price initially and then the renewal doubled, I had a quote as a new customer and it was half the renewal price, apparently the cheap price is due new customers only and not loyal repeat customers. What a way to lose business.
April 12, 2026
Reply from Dialdirect
Hi Mr McBeth,
I'm sorry to hear you were unhappy with the cost of this year's renewal compared to a new policy. We will be in touch to discuss this further with you.
Kirsty
Be Careful
I’d be very wary before using this company I used a comparison site Dial Directs quote was not the cheapest however it had motor legal expenses, a courtesy car etc included less than 3 days later I received an email telling me as I had a non fault claim from 4 years ago which I hadn’t included my policy would increase by £110 a month the underwriter for my policy had actually been the company I was insured with the previous year nothing had been left out please be careful
April 6, 2026
Reply from Dialdirect
Hi Kerry,
Thank you for taking the time to leave your review and feedback with ourselves. We're sorry to hear you were unhappy with a recent CUE update on your policy. We will be in touch to discuss this further with you.
Kirsty
They were very competitive.
April 3, 2026
Reply from Dialdirect
Hi Robert,
Thank you so much for your review!
Vicky
Illegally did credit search and renewal of policy, despite opting out
Car insurance was up for renewal.
As soon as the renewal reminder came i cancelled the automatic renewal simply so that nearer the time I could search for the best deal as my policy had gone up by over £200 despite having 28 years no claims.
I re insured either another company, then at 21.56 hours the night before my renewal would of taken place they send me an email informing me of my new policy start up despite having cancelled it.
I immediately went onto my account and cancelled the renewal again( noting that every time I navigated the web page they kept throwing a pop up trying to force me into agreeing my new financial agreement which I did not do.
It is clear as day they have informed me so late the day before of the illegal renewal that I had opted out of they were hoping I would not pick up on the email.
Anyway I wake up the following morning to find they had completed a hard credit search on my banking for the renewal repayments without my permission.
I am in the middle of remortgaging my house so need my credit rating to be the best it can possibly be.
Insurance companies behaviours these days are despicable, I detest their hard sales approach. Its now 06.25 on a Saturday morning so the company are closed I've got the stress of awaiting to call them Monday morning to remonstrate and demand they remove the credit searches which im guessing they won't do.
Disgusting illegal behaviour, avoid at all costs
April 10, 2026
Unprompted review
Reply from Dialdirect
Hi Benn,
Thank you for taking the time to share your feedback!
We’re very sorry to hear about your experience and understand how concerning this situation must feel, especially given your current circumstances.
When a policy is set up on instalments, a credit check may be carried out as part of the application process. However, we appreciate your comments regarding the timing of communications, your cancellation request, and the impact this has had. This is not the level of service we aim to provide, and we would like the opportunity to look into this in detail for you.
We take concerns about credit searches and policy renewals extremely seriously. If you haven’t already, please email your policy details over to us at socialresponders@bglgroup.co.uk so we can fully investigate what has happened and ensure everything has been handled correctly.
We’re sorry for the frustration and stress this has caused and appreciate you bringing it to our attention!
Thanks Laura
absolutely shocking customer service
absolutely shocking customer service, I have been trying to cancel my policy for the last 3 weeks and had no communication or replies to anything. I spent 42 minutes on hold to be cut off, I have sent 3 emails with no response. I have had plenty of generic emails stating YOU MUST CONTACT US IMMIDIATLEY REGARDING YOUR ACCOUNT. Policy 138932678 - CANCEL MY POLICY !!! - I have all the evidence showing I've attempted contact for the last 23 days. I'm not wasting more time it seems the only way to get a response from this dreadful company is to leave a negative review.
April 10, 2026
Unprompted review
Reply from Dialdirect
Hi Mark,
We’re very sorry to hear about your experience and the frustration caused while trying to cancel your policy.
We sincerely apologise that you haven’t been able to complete your cancellation online, via web chat, or over the phone, and for the lack of response to your previous attempts to contact us. This is not the level of service we aim to provide.
We appreciate you bringing this to our attention, and we will be in touch with you directly to help resolve this and ensure your policy is cancelled as requested.
Thank you for your patience while we work to put this right.
Vicky
Awful company avoid
Awful company, as a pensioner I was finding it increasingly more costly to run my car. I had paid up front for a year but after 6 months decided to cut our outgoings, cancel the insurance, and sell my car. They charged me for cancelling (why?), promised me a refund which still has not arrived. Avoid at all costs would never recommend
April 6, 2026
Unprompted review
Reply from Dialdirect
Hello Bob,
Thank you for sharing your feedback with us!
We’re really sorry to hear about your experience, especially at a time when you were already facing rising costs. We understand how frustrating it must have been to be charged a cancellation fee and then not receive your refund as expected.
This isn’t the level of service we aim to provide, and we’d like to put this right for you. Refunds are typically processed within a set timeframe, so we’re sorry if there’s been a delay or lack of communication.
Please email your policy details over to socialresponders@bglgroup.co.uk and we’ll prioritise looking into this for you to ensure it’s resolved as quickly as possible.
Thank you again for bringing this to our attention!
Laura
Reply from Dialdirect
Hi Haydn,
Thank you so much for your kind review!
We’re delighted to hear that you’re happy with our pricing and that our team has been helpful to you—that’s exactly what we strive for every day. It’s wonderful to know you consider us a great insurance company, and we really appreciate your support.
If you ever need anything, we’re always here to help!
Thanks Laura
cheapest quote with more extras thrown in as standard !
With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also included a lower voluntary excess .
Value for money is so important given the taxation and ever rising cost of living and although the Dial Direct quote was over £ 50 more than last years insurer , it was still £100s cheaper than many so called special offer -time limited quotes .
March 11, 2026
Reply from Dialdirect
Hiya Perminder,
Thank you for taking the time to share such detailed feedback!
Its excellent to hear that you found Dial Direct to offer strong value for money and that our cover features and lower voluntary excess made a positive difference for you. With the rising cost of living, we understand how important it is to find a balance between price and quality of cover, so it’s great to know our policy stood out compared to other options you explored.
We also appreciate your thoughtful comments around comparison sites and pricing—feedback like this really helps us understand what matters most to our customers.
Thank you again for choosing Dial Direct, and we look forward to being here for you in the future!
Laura
Just Don’t!
We took out a car policy to start on 25 March. We spoke to Dial Direct on 24 March to confirm this. They sent us policy documents and then four emails thanking us for insuring with them. We were horrified yesterday to receive an email and a text informing us that they had cancelled the policy due to non payment. So they waited for fifteen days to tell us that they were unable to obtain the payment. After four phone calls to them, two of which were cut off, and another two indepth emails from us we are still getting demands for £60 cancellation fee of a policy that we were unaware had an issue. We keep trying to get some proper answers and the call centres are worse than useless. Never ever use them if you want to keep your sanity. The stress of this has made me extremely unwell.
Update. I have just been called by a Dial Direct rep. She told me her name and said she was phoning about my review on Trustpilot. Then, surprise surprise, I was cut off AGAIN. If they are trying to make my stress levels worse, they are doing well. I tried to phone back and this did not work. I’m at my wits end now.
Dial direct have now sorted out the problem. Hopefully I will feel better tomorrow as I still don’t feel good. Maybe when my blood pressure drops down again. Fingers crossed.
April 8, 2026
Unprompted review
Reply from Dialdirect
Hi David,
Thank you for sharing your experience, and we’re very sorry for the stress this situation has caused.
We completely understand how frustrating it must have been to receive conflicting messages about your policy and payments. A member of our team will be in touch to review your account and see how we can help resolve this for you.
We appreciate your patience and the opportunity to put this right.
Leanne
The service online was good but direct…
The service online was good but direct contact by phone was bad to say the least.
April 6, 2026
Reply from Dialdirect
Hi Frank,
I'm pleased to hear that you are happy with our online services but sad to hear that telephone contact was bad; this is not what we want for our customers, and I will be in touch to make sure that your reason for calling was fulfilled and to find out more.
Vicky
Uncompetitive renewal quote
DD charges more to exhisting customers than new ones. The renewal quote was not competitive given that the car is one year older and depreciated in value. I got a cheaper quote for Dial Direct on a comparison site albeit with the excess hiked up. I received an email re confirmation the previous policy would not be revewed as requested by me but all the emails re the new policy had gone to the outlook junk folder. I went to my account to check that the new policy had come into effect as I had not seen any email confirmation. Later it occurred to me to check the junk folder! Why are the emails from a well known Insurance company treated as junk mail by microsoft?
March 10, 2026
Reply from Dialdirect
Hello Jim,
Thank you for taking the time to share your experience – we really appreciate your detailed feedback.
We’re sorry to hear that your renewal quote didn’t feel competitive. We understand how frustrating that can be, especially when you’d expect your premium to reflect your vehicle’s depreciation. Pricing can vary based on a number of factors, including changes in risk profiles and market conditions, but we completely appreciate how this may not have come across clearly.
It’s good to hear you were able to find an alternative quote that worked better for you, although we’re sorry we couldn’t match your expectations this time around.
Email providers like Outlook can sometimes send automated messages to junk folders, which is unfortunately outside our control, but we’re always working to improve this.
Your feedback is really valuable and will be shared with the relevant teams as we continue to improve both our pricing transparency and communication.
If there’s anything you’d like us to look into further, please don’t hesitate to get in touch – we’re always here to help!
Thanks Laura
Direct Dial phoned me and solved the problems. I spoke to a very helpful and knowledgeable lady, who sorted everything out for me.
Customer service is appalling. I've spent 2 hours on the phone and been cut off twice by 2 different 'advisors.' I tried to make changes on the website as the information they hold for me re my car insurance is incorrect. The links don't work. The wrong information is still there.
April 7, 2026
Unprompted review
Reply from Dialdirect
Hi Carol,
I am so sorry this is not the level of customer service that we aim to offer, and I am really concerned that the details have not yet been corrected. Please send your policy details to us at socialresponders@bglgroup.co.uk and we will do our best to help with this.
Vicky
Windscreen cover is terible
Got a windscreen chip at the start of march started to spread the same day. Contacted auto windscreen who my insurance company dial dieect insist i use. (will pay full replacement of over 1 k. If go elsewhere they will only pay 1st 150 but thats 50once ive paid the excess)so booked my self in.they refused to do weekends. They Refused to do mobile fitting. Resulting in me needing to do with time off. 1st day i could get was the tuesday following easter bank. Got a text today easter monday. Saying they had cancelled the appt. Which had been booked for 4 weeks. Avoid Avoid AVOID. IF ur insurance company use them avoid that insurance company.
April 6, 2026
Unprompted review
Reply from Dialdirect
Hi Aled,
That sounds really frustrating especially when you reported it straight away and got it booked in early.
Waiting 4 weeks, taking time off work, and then having it cancelled on the day is just not on. And no weekends or mobile fitting makes it even harder for people to actually get it sorted.
Please send your policy details to us socialresponders@bglgroup.co.uk, as we would really like to look into this further for you.
Your case will be dealt with by BISL Limited, who arrange and administer your car insurance policy on behalf of RAC.
Vicky
Reply from Dialdirect
Hi Clare and Paul,
Thank you for taking the time to leave your five-star review!
Vicky
Unhelpful
Unhelpful, opaque and confusing. And only online, zero offer of a person to help sort this tricky and very new to me issue. Very unimpressed, May move my cover.
April 3, 2026
Reply from Dialdirect
Hi Sheila,
I am really sorry to hear that you have found our communication confusing and felt unsupported.
Your policy is not only online, and I apologise for the confusion over this; we do have a contact centre with advisors who will be happy to help and support you. They are contactable on 0344 412 2137.
We will be in touch to discuss this further.
Vicky
AVOID at all cost!
I had my Seat Leon insured with this company which I took out in November. We decided in April to change to an Audi A3. Essentially the same car! Same engine size and actually 6 months older. Dial Direct would not insure me unless I went with another underwriter and for nearly double my premium! Of the £300 I had paid I would receive less than half and if I cancelled, just £80 back after loads of fees! Absolute joke of a company who should hang their heads in shame. Thankfully M&S quoted me significantly less so it was actually cheaper for me to take the hit on cancelling my policy. Genuinely avoid this place!!
Updated.. In fairness Dial Direct rang me to talk through my experience and this particular agent was very helpful and friendly. The total opposite to the first call. She waived my cancellation fee and upheld my complaint. Not a great service in all that happened before but they at least took the time to call me and offer a solution. Fair is fair so I have updated this review.
April 6, 2026
Unprompted review
Reply from Dialdirect
Hi Mike,
Thanks for sharing your experience — and sorry to hear how frustrating this situation has been.
We understand why you’d expect a similar premium when switching between cars like that, so it’s understandably disappointing to see such a big increase. Changes like this can sometimes depend on underwriting criteria, which isn’t always as straightforward as it should be from a customer point of view.
We’re also sorry to hear you were unhappy with the cancellation outcome and fees involved — we know that can be really frustrating, especially when you feel you haven’t had much flexibility.
That said, it’s good to hear you were able to find a better option elsewhere that worked out more cost-effective for you in the end.
We appreciate you taking the time to leave feedback — it’s helpful in highlighting where things don’t meet expectations.
If you send your policy details to us at socialresponders@bglgroup.co.uk we would be happy to look into this further for you.
Vicky
no more than a touch by a shopping…
no more than a touch by a shopping trolly and you want to hammer me by 150 quid ,,not my fault and not a mark on my car so i didnt claim ,,, and i had no claims protection ,,and the policy is a diffrent policy on a diffrent car ,, your not even worth 1 star ,,bunch of rippoffs... I informed my insurance that the other party could make a fraudulent claim.. Protecting the insurance companies.. And you paid out not a penny.. So how come you want me to pay more for protecting my insurers.. I'll add that I've never ever had an accident that's ever been my fault..arnt you supposed to reward good drivers? Not punish them financially...?
April 6, 2026
Reply from Dialdirect
Hi,
I am really sorry to hear that you are not happy with the increase in premium based on the details of the accident you have described.
We aim to offer a competitive and transparent quote based on the information that is provided. If, however, after our validations check, it is found that details need to be added, this will impact the policy premium offered.
We will be in touch to discuss the matter further and go through options available to you.
Vicky
Saved 40% off what my current insurers…
Saved 40% off what my current insurers wanted. And got RAC roadside included.
March 27, 2026
Reply from Dialdirect
Hi Simon,
Thank you for your fantastic 5 star review!
We’re thrilled to hear you saved 40% compared to your previous insurer and that you’ve got the added peace of mind with RAC roadside cover. Getting great value and coverage is exactly what we aim for at Dial Direct Insurance!
Many Thanks Laura
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