With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
Company replied
If I'm being totally honest, it was so quick, easy & stress free to get insured with Dial Direct i actually thought that it was a scam! TBH, it's just the quickest and easiest insurance policy that i... See more
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.2
Great
26K reviews
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7 months left on my policy.
7 months left on my policy.. charged me £110 for cancelling my policy.... £65 for cancelation fee which is fine... but £45 for them to arrange the cancellation is diabolical? what's the point in a cancellation fee in the first place if they charge more to arrange it, shocking service
April 22, 2026
Unprompted review
Reply from Dialdirect
Hi Craig,
I'm sorry to hear that you needed to cancel your policy and your unhappy with the premiums applied to do so. Could you please contact us AT socialresponders@bglgroup.co.uk if you wish to discuss this further.
Rachel
I’m absolutely disgusted with my…
I’m absolutely disgusted with my experience cancelling my policy with Dial Direct Car Insurance. Being charged an £87 cancellation fee is completely excessive and feels totally unjustified. Yes, the process could be done online, but that doesn’t excuse such an over-the-top charge.
What’s even more concerning is that I’ve now noticed discrepancies between the scheduled direct debit amounts and what was actually taken from my account, which was higher than agreed. This appears to be a clear breach of the Direct Debit Guarantee and raises serious concerns about their billing practices and transparency.
Overall, this has been a very disappointing experience. Between the excessive cancellation fee and the incorrect payments taken, I’ve completely lost trust in this company. I expected much better in terms of fairness and accuracy. I wouldn’t recommend based on how this situation has been handled.
April 21, 2026
Unprompted review
Reply from Dialdirect
Hi Geoffrey,
Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the cost to cancel your policy with us. Please email your policy details over to socialresponders@bglgroup.co.uk so we can check your policy and explain the cancellation costs further.
Kirsty
What a con this company took all my…
What a con this company took all my remaining months cover in charges!
Cancelled the car policy after 7.5 months because I changed my car and DirectLine could not meet the new requirements.
They charged me full year for breakdown cover, 45 pounds intermediary charge & 60 pounds cancellation fee, this left no refund. Never ever use them again. Also their website did not work for cancellation and their phone line service was pathetic.
April 21, 2026
Unprompted review
Reply from Dialdirect
Hi,
Thank you for getting in touch, and I’m sorry to hear about your experience and the concerns you’ve raised regarding the charges and the cancellation process.
I understand how frustrating this must feel, particularly if you experienced issues using the website and were unable to complete your cancellation as expected. I’d like to help get this looked into for you properly.
To allow us to review your policy and the charges applied in detail, please could you email us your policy number and any relevant details of your situation to socialresponders@bglgroup.co.uk? Once received, a member of the team will pick this up and come back to you directly.
We appreciate you taking the time to share your feedback.
Leanne
Absolutely outstanding customer service…
Absolutely outstanding customer service and quality assurance
April 16, 2026
Reply from Dialdirect
Hi,
Thank you for your 5 star review and feedback. It's great to hear you're happy with our customer services.
Leanne
Amazing
Amazing, I got a quote and paid for the insurance on a Friday, I was really pleasantly surprised then 3 days later to receive £80 back to my account as I had more no claims than I first thought.
Also got RAC cover and key cover as part of the costs.
As I said Amazing
April 13, 2026
Reply from Dialdirect
Hi Lee,
Thank you for taking the time to leave your fab five-star review!
Vicky
The most competitive quotation
The most competitive quotation, covering everything I required plus more. Very straightforward, download everything from the website very easily.
April 10, 2026
Reply from Dialdirect
Hey Chris,
Thank you for taking the time to leave us your great five-star review!
Welcome to Dial Direct.
Vicky
Reply from Dialdirect
Hey,
Thank you for taking the time to leave us your five-star review!
Vicky
Terrible and very rude service I…
Terrible and very rude service I received today from what seemed like an Indian call centre, I just wanted to chance over my car insurance to another car and it could not have been more complicated not to mention the premium rising from my existing policy by more than £1500 !! And that was for a smaller car, the call centre where unable to give m a new quote and just gave me my new monthly payment that was from £18 a month to £98 a month , when questioned I just received a rude reply and was asked what don’t I understand!!! Policy will now be cancelled and already I’ve insured my new car along with 3 named drivers for £330
April 18, 2026
Unprompted review
Reply from Dialdirect
Hi Quintin,
Thanks for your feedback—we’re really sorry to hear about your experience.
It’s not acceptable for you to feel spoken to rudely, and that’s certainly not the level of service we aim to provide. We’ll be looking into this. We also understand how frustrating it must have been trying to make what should be a straightforward change, only to find the process complicated and the price increase so significant.
In terms of the premium, changes like switching vehicles can sometimes lead to a big difference in price depending on a range of factors, but we appreciate how surprising and disappointing that must have been—especially without a clear explanation.
We’re sorry to hear you’ve chosen to cancel your policy, but we do appreciate you taking the time to share what happened. Your comments will be passed on so we can improve both our service and how we communicate with customers.
We will be in touch to discuss your feedback.
Vicky
RUDE!!!
Absolutely disgusting behaviour from you as you renew an insurance that I never even wanted and did not discuss with you and to cancel you want £25 off of me. Are you taking the PI**!!!
Sorry but if I wanted any insurance then I would ask you!! So RUDE!!!!
April 18, 2026
Unprompted review
Reply from Dialdirect
Hi Nicholas,
I am really sorry that you are not happy with the automatic renewal of your policy.
We make all of our customers aware 28 days in advance of their renewal both by email and post if the email is not opened. We notify you of our intent to automatically renew unless contacted; this is to protect drivers from inadvertently driving uninsured and our fee if the policy is cancelled after the renewal is processed. That said, I can understand the frustration of paying a fee for a policy that you did not wish to have, and if you send your policy details to us at socialresponders@bglgroup.co.uk we will look into this further for you.
Vicky
Your renewal quote was excessive
Your renewal quote was excessive. I went to compare themarket and got a cheaper quote . Seems I shouldn't look at your renewal quote ever. I know that website got a commission. Would it not be easier to give me a genuine quote where you miss out quoting ridiculous increases and not having to pay third parties commissions.
April 7, 2026
Reply from Dialdirect
Hi Menon,
Thanks for your feedback—we understand why this feels frustrating.
Renewal prices can sometimes be higher than quotes found on comparison sites, as they’re based on a range of factors that may have changed since your last policy. Quotes on comparison websites can also differ depending on how the details are entered and the specific criteria used at the time.
That said, we do take your point—it’s disappointing to feel like you have to shop around to get a better price. Your comments about pricing and commissions are noted, and we’ll make sure they’re passed on.
We appreciate you taking the time to share your experience.
Vicky
Fantastic great price and cover all…
Fantastic great price and cover all aspects of my insurance
April 17, 2026
Reply from Dialdirect
Hi Gavin,
Thank you for the fantastic 5 star review and feedback!
Kirsty
Company did not register my insurance…
Company did not register my insurance with the government database. I am now being prosecuted and they do not communicate in any way.
The only contact number is very slow to answer. 7 days after making a complaint I have heard nothing.
Appalling service.
April 10, 2026
Unprompted review
Reply from Dialdirect
Hi Hilary,
I'm sorry to hear your vehicle is not showing as insured on the Motor Insurance Database. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can investigate this further for you.
Kirsty
Worst car insurance company ever!
The company will completely maximise the time it takes to deal with a third party claim. I was rear-ended by another driver while stationary at a stop street, He was super apologetic and was as helpful as possible, but his insurance company is Dial Direct. They have been completely unhelpful and I am forced to wait 4 weeks for my car to be fixed.
April 17, 2026
Unprompted review
Reply from Dialdirect
Hi Nicole,
Thank you for your review!
Whilst I am very sorry to hear about your experience, we are, however, not able to review or comment as the claim is being handled by the underwriter, not Dial Direct, who are the intermediary.
Please contact the underwriter directly or your insurer for an update.
Vicky
Straight to the poi
Straight to the point . Explains everything and my questions answered.A great customer service. Appreciated.
April 17, 2026
Reply from Dialdirect
Hey Chris,
Thank you for taking the time to leave us your great review!
Vicky
Just spoke to Nonhle on the phone to…
Just spoke to Nonhle on the phone to correct an error and a lovely helpful lady helped to solve it efficiently!!! Well done her 👏 very polite and helpful, good job!
April 16, 2026
Unprompted review
Reply from Dialdirect
Jason,
Thank you so much for your lovely feedback about your customer service experience with our representative Nonhle.
Vicky
Reply from Dialdirect
Hi Voilice,
Thank you for your 5 star review. Welcome to Dial Direct.
Rachel
Car Insurance
Dealing with Dial Direct was OK but the extras and therefore the final price was not the same as on the Confused.com.
There were certain extras advertised on the Confused.com web search and then when I clicked through to Dial Direct, those items were charges as extras and increased the price.
April 8, 2026
Reply from Dialdirect
Hi Graham,
Thanks for your feedback, and we’re sorry for any confusion around the pricing.
Comparison sites such as Confused.com show a core price based on the details and level of cover provided by each insurer. The added extras you select during your search help tailor the quote, but the price shown initially is generally the core policy price, which may include any complimentary benefits depending on the provider.
When you click through to the insurer, any optional add-ons you choose are then applied, and the final price is updated accordingly to reflect your selections. This is so you can see a full breakdown of the cover and make an informed decision before purchasing.
We appreciate your comments and will continue working to make the pricing process as clear as possible.
Vicky
Reply from Dialdirect
Hello Mohinder,
Thank you for your kind 5 star feedback!
We’re really pleased to hear you found the service good and the site easy to navigate.
We appreciate you choosing us, and if you ever need any help, we’re always here for you!
Thanks Laura
Just joined Dail Direct
Just joined Dail Direct. They offered me the best quotes, and during the process, it was smooth and clear.
April 8, 2026
Reply from Dialdirect
Hello Elijah,
Thank you for your lovely feedback and welcome to Dial Direct!
We’re delighted to hear you found the process smooth and clear, and even better that we could offer you a great quote. That’s exactly the experience we aim to provide!
Thanks again for choosing Dial Direct!
Laura
Avoid dial direct car insurance at all…
Avoid dial direct car insurance at all costs, car got hit by a 3rd party who left a note and I had a whiteness! Dial direct are refusing to chase liability so I can get my car fixed. Spoke to enterprise who advised that dial direct will no longer chase the 3rd party for liability and the advisor laughed when I said I maybe should switch car insurance to alternative provider in future, says it all!
Hate to think how useless they would be if it was a serious accident!
April 14, 2026
Unprompted review
Reply from Dialdirect
Hi Dawn,
Thanks for taking the time to share your experience – we’re really sorry to hear how frustrating this situation has been for you. This certainly isn’t the level of service we aim to provide!
We understand how important it is to have clear support and communication, especially following an incident that wasn’t your fault. Your comments about the handling of liability and your interaction with our team are concerning, and we’d really like the opportunity to look into this further for you.
Please could you reach out and email your policy details over to us at socialresponders@bglgroup.co.uk so we can investigate what’s happened and work towards a resolution? We’re here to help and want to make things right.
Many Thanks Laura
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