We came into the store last month looking for an engagement ring and were greeted with friendly service. Ron Shotton made our shopping experience wonderful. He took his time in showing various opti... See more
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Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
28211, Charlotte, United States
Replied to 50% of negative reviews
Typically replies within 1 week
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Stopped by the Indianapolis location to ask about a charm I needed the loop repaired so that I wouldn’t loose another charm! Vanessa listened and went back to ask the Jeweler, Kate if what I was wanting could be done, how long to do the repair and a cost for the work. Vanessa came back with my charm attached like I wanted and the loop closed like I requested! Diamond Direct Family took care of my needs without hesitation, done in mere minutes and didn’t charge me for the very quick repair!! This is why I choose to shop there and talk about how great they are to all my friends and family. Kris, checked and cleaned my rings while I waited…love, love, love Diamonds Direct!!!
What made my experience great? KIM! Kim was absolutely fantastic. My now Fiancé and I went into Diamonds Direct looking to replicate a ring that we found online. We wanted a very specific colored Sapphire and Kim was beyond helpful. She reached out to many different vendors and brought in well over 20 different colored sapphires for us to choose from. The amount of time and dedication she took to make sure we got everything we wanted and were able to stay in our price range was amazing. We set a budget from Day 1 and Kim strictly followed it, there was no pressure to pay more. Kim was able to take a simple screen shot of a ring we found on google and bring it life. Thank you Kim !
I dealt with Ginny and she was extremely helpful throughout the purchase. I would highly recommends Diamonds Direct for purchasing diamonds.
I bought a bracelet and had a great first experience but when I came back to pick up the bracelet I decided to use the extra diamonds to create a ring. I let them take my diamonds without receiving any receipt or documentation from there and they said they would reach out by Friday. The following Tuesday comes around and no one has contacted me. I call in on Tuesday and they say they will send me a mock up on what the ring will look like for my approval and the cost estimate. Thursday comes around and I still havent received a mock up or estimate. I called back and the req I worked with is out of the office today and the receptionist was very rude and not understanding. This experience surrounding the last of communication with the ring has tainted and overshadowed my positive experience buying the bracelet.

Reply from Diamonds Direct
Craig really helped me a lot in finding an engagement ring. Made the process really easy. Everything went perfect.
Peaches, the sales woman is sensitive, kind and professional. Angela, genoligist, is good hearted.
Justin was my salesperson, he was so friendly, outgoing, knew what he was talking about when I asked him different questions about diamonds. He is very knowledgeable. The training that he was provided is excellent. He also knew somethings about the Rolex watches. If he didn't know the question, he asked and gave me the correct answer.
I love your diamonds and the company!
I recently purchased a pair of pink sapphire an diamond earrings. Diyae B did a significant amount of research to find exactly what I wanted and made sure I was very happy with my earrings.
I bought my wife an engagement ring back in 2015, but we never got a band for it. Fast forward to today - 2023, and I wanted to complete the set finally. I figured there would be no way they could match it perfectly and I would have to get something custom made.
I got connected with Ginny and she quickly and professionally found the exact match for my engagement ring just by looking me up in their system. She even applied a promo code to the order for me so all I had to do was check out with the link that was e-mailed to me.
I will always use Diamonds Direct and recommend it to everyone I know. Customer service is unrivaled.
Ginny was great to work with. Gave me lots of options and I never felt pressured to order more or less than what i wanted. The ring is gorgeous and I could not be more pleased with the final product!
Cindy in customer service on the chat is fantastic! She took care of every question I had, and was so pleasant in doing so. This is the reason we keep coming back! It's the people at Diamonds Direct
I walked in looking for a Rolex MILGAUSS. To my surprise they had 1. Working with Angelo was seamless and stress free. I walked away with the watch of my dreams that I’ve been searching for a long time. The price was fair and the service was superb.
Friendly , professional service of my Tag Heuer
Watch from the Store Manager Gerard Saldanha
at the Square one Location.
Patti Kelly helped me find my dream engagement ring. She was very patient and knowledgeable and helped us stay within our budget with making us feel obligated to buy.
Scott Marcus was AMAZING with helping me find the PERFECT engagement ring for my girlfriend. He was helpful, worked around my budget and was super friendly and professional the entire time. He not only educated me on the Diamond but made me feel at home. I’d recommend him to anyone!
Shout out to Ryan and Anat at Dimond's Direct at the Domain, ATX.
Outstanding customer service. Ryan was knowledgeable, patient and professional. I special ordered a ring and changed the design two times in the process and Ryan kept in touch with me throughout the process, communicated with me often on the design and status of my ring. I am so happy with her professional services and the level of customer focus (went above and beyond my expectations) that both Ryan and Anat provided.
I am so happy with my ring and highly recommend that if you are in the Domain area in Austin , TX - just make an appointment with Ryan @ Diamond Direct!
Diamonds Direct is the first jeweler I heard about when I moved to Indiana 4 years ago. The only place I've gone to ever since for my diamond needs!
A-M-A-Z-I-N-G!!!
Everyone is always so super helpful.
Shelby Hubbard really went above and beyond.
I traded in my wedding ring, from my late husband and she was so patient, and made the experience so comforting for me. Thank you Shelby.
Perfect for a custom order and Cindy was amazing at getting me exactly what I was looking for.
I had the joy of working with Cindy P through their online portal. She was responsive, professional and personable. I requested a special ring that she was able to get quotes within a day back to me and once the order was placed she communicated with me often and made me feel like I was a personal client and not just some random customer. I am thrilled with my ring and the level of service Cindy has provided. I’ve already inquired about other new pieces to add and she is helping me already. Thank you Cindy for your help and if you ask me diamonds direct is a no brainer. Just go! :)
Holy cow! My experience with diamonds direct was incredible! Cindy P with diamonds direct online was extremely helpful every step of the way, from ordering all way to me receiving my order. She was also always available when i needed her. My order also came very quickly, just in time for my special occasion. I will definitely be shopping, exclusively, with Diamonds Direct in the future.
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