It’s an okay insurance company. I have had home insurance with this company and car insurance. They are perhaps very much a ‘hands off’ company as far as customer care is concerned, also with dire... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Very helpful on resolving my issue with renewing car insurance ,could not fault operator who took my call But would have preferred best quote first without having to phone
Company replied
After telephoning saying could get cover cheaper was offered it at better price which i accepted just thought could have done this price in first instance
Company replied
Searched saw what I liked eventually and settled on this insurer, as it seemed so easy to organise; the price and policy I chose was ideal for my needs as well
Company replied
Company details
- Insurance Company
- Auto Insurance Agency
- Home Insurance Agency
- Pet Insurance Company
- Travel Insurance Company
Written by the company
Direct Line has been insuring cars for 40 years. From small beginnings, we’re now one of the UK’s biggest insurers, with more than 10 million customers. We offer a range of products, including home, pet, and business insurance, that you can get online, on our app, or over the phone. For many years, we prided ourselves on only dealing directly with customers, but as insurance has evolved, so have we, and you can now buy some of our policies on Price Comparison Websites. We always put our customers first, that’s why we make it easy to manage your insurance online so you can spend more time on the things that matter.
Direct Line
Written by the company
- Direct Line began an insurance revolution. We started from scratch in the UK in April 1985 with a single product – car insurance, and just one way for our customers to buy – over the telephone. It was a revolutionary time as out went the middlemen, the forms and the jargon. In came speed, simplicity and a common‐sense human touch. And today we’re still revolutionising insurance. We have over ten million customers and a broad range of products and services over the phone and on the Internet.
Contact info
United Kingdom
- www.directline.com
4.3
Excellent
31K reviews
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no increase in the price from last…
no increase in the price from last year, thank goodness
May 17, 2026
Reply from Direct Line
We're happy to hear you're pleased with the price. Thanks for giving us five stars. Aston
Reply from Direct Line
Thanks for your glowing review, we appreciate it. Aston
Straight forward process.
May 17, 2026
Reply from Direct Line
That's what we like to hear, Stuart. Thanks for your five star review. Aston
Really acceptable annual premium for…
Really acceptable annual premium for items covered!
Many thanks
May 16, 2026
Reply from Direct Line
We're happy to hear you got the cover you needed, Dennis. Thanks for your review. Aston
Reply from Direct Line
We're happy to hear it was easy to renew, David and we have taken your feedback on board regarding our pricing. Aston
Taking out home insurance with Direct…
Taking out home insurance with Direct Line was easily done with a phone call
May 5, 2026
Unprompted review
Reply from Direct Line
We like to make things easy, Elizabeth. Welcome to the team. Aston
Good service…
Good service,very professional and take their time to explain everything,the price was competitive
May 17, 2026
Reply from Direct Line
We're happy to hear received professional service, Clive. Thanks for your review. Aston
Average marks
Average marks, spoke on the phone to check details after renewal quote. As with most calls to “help” lines a bit tortuous with bot and even when you finally reach a human. Price paid for renewal of insurance was similar to multiple quotes received.
May 17, 2026
Reply from Direct Line
We appreciate your feedback and we'll do all we can to make things easier in the future. Aston
Reply from Direct Line
That's what we like to hear, Christian. Aston
Direct Line Pet insurance - ridiculous increase as getting older
I have had pet insurance with Direct Line for the lifetime of my dog who is now 9. Insurance quote has increased exponentially despite no claims. Feels like they are happy to insure when young but price themselves incredibly high to put off continuing to insure.
May 17, 2026
Unprompted review
Reply from Direct Line
We're sorry to hear we haven't been as competitive on this occasion, Jane. We understand the importance of price when it comes to insuring a loved one, and we'll do all we can to be as competitive as possible. Please give us a call and speak to one of the team, and we'll check if there's anything further we can do. Aston
Reply from Direct Line
We're happy we could help, Lynne. Thanks for your review. Aston
Fast and very straight forward
Fast and very straight forward. A long time since I've used them. Price was 45% less than other quotes and better cover.
May 17, 2026
Reply from Direct Line
It's great to hear it was straightforward to join and you made a great saving too. Welcome to the team, Dale. Aston
Excellent professional customer service…
Excellent professional customer service from the call centre advisor.
All questions were answered and explained.
All insurance company teams should be as good as Direct Line. Well done iii
May 14, 2026
Reply from Direct Line
Thanks for the glowing review, we appreciate it. Aston
Easy to use and the right policy for me
May 6, 2026
Unprompted review
Reply from Direct Line
We like to make things easy, Maureen. Thanks for giving us top marks. Aston
Reply from Direct Line
If you're happy, we're happy, Jackie. Thanks for the review. Aston
Good cover at a competitive price
May 17, 2026
Unprompted review
Reply from Direct Line
Thanks for giving us top marks, Peter. Aston
Easy to use and competitive price
May 9, 2026
Unprompted review
Reply from Direct Line
We're happy to hear it, Alex. Thanks for the review. Aston
Easy quick and from a trusted brand
May 17, 2026
Unprompted review
Reply from Direct Line
We like to make things easy, Lauren. Thanks for giving us five stars. Aston
Good service easy to use on line portal…
Good service easy to use on line portal and good value
May 17, 2026
Unprompted review
Reply from Direct Line
Thanks for the great review Geoffrey, we appreciate it. Aston
Reply from Direct Line
Just how we like it. Thanks for your five star review, Paul. Aston
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