Dreams - Chingford Reviews 

222
TrustScore 4.5 out of 5

4.7

Deacon Trading Estate, E4 8QF Chingford, GB


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Rated 5 out of 5 stars

Great experience shopping with Raghuraj. He was knowledgeable and helped us through the process of selecting the mattress and bed frame and informed us of finance options.

Rated 5 out of 5 stars

I was happy with everything. I used the Dreams mattress tester and the saleslady helped me to choose the best mattress for me. It is extremely comfortable. The bed itself and the headboard are strong... See more

Rated 5 out of 5 stars

Raghuraj at the Chingford branch was very helpful and knowledgeable in beds and mattresses. Very pleasant experience.

Rated 5 out of 5 stars

MUHAMMED the sales person is very attentive and helpful in Chingford.. Terry and his friends who deliver and assembled my ottoman bed are also friendly , wearing ID as well as having their shoes cove... See more


Company details

  1. Bed Shop
  2. Bedding Store
  3. Bedroom Furniture Store
  4. Mattress Store

Written by the company

For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.

Written by the company

We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
Further Information
In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.

Contact info

  • Deacon Trading Estate, E4 8QF, Chingford, United Kingdom

  • 02085 311666

4.7

Excellent

TrustScore 4.5 out of 5

222 reviews

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4.7

All reviews

(222)

13,450 reviews in the last 12 months

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Rated 1 out of 5 stars

Dreams order confirmation 888H421442

Dreams order confirmation 888H421442. In May 2022 we purchased a mattress off you. We took out your bed insurance too as advised by your sales team.

Over the last few months the bed has become very uncomfortable, both my husband and I wake up with back ache and unable to stay in bed any longer than necessary. The mattress dips on the sides and there is a ridge down the middle which is higher than the rest of the mattress.This is particularly noticeable when you lie on it. It feels like you are sleeping on a slope.

So I called the bed insurance company out to inspect the mattress and they said it was only dipping 1-2cm and it needed to dip by 4 cm for us to make a claim. My hand could fit under the plumb line the insurance man put over the bed to measure the dip. (See attached photo). It was the least scientific insurance investigation I had ever seen. The standards they use to measure a default mattress are elementary, crude and do not take into account peoples experience of the state of the mattress. He was not interested in how we found the mattress to sleep on and he took no account of the effect of body weight on the mattress. We took out the insurance in good faith and it is now clear that it not worth the paper it is printed on. I feel very angry that we were sold an absolute worthless and valueless policy by you.

This is also compounded by the fact that the insurance man told me that all super king memory foam mattress form hard ridges down the middle as people naturally sleep on the edge of the bed, this forms a dip and the middle remains as it came out of the factory. He also said I should have been told that by the staff at Dreams when I purchased the mattress. This did not happen, otherwise I would not have purchased the product in the first place. Who would be stupid enough to spend £859 on a mattress which would last a couple of years?I am extremely disappointed in your bed insurance and the quality of your mattress. To spend that much money on a mattress for it to only last less than 3 years in appalling and a complete rip off.

The product you sold us is not fit for purpose nor is the insurance you sold us incase of product problems.

May 10, 2025
Unprompted review
Dreams - Chingford logo

Reply from Dreams - Chingford

Good afternoon Henry,

Thank you for your recent review.

I am sorry to hear that you are unhappy with the outcome of your claim.

I have sent you an email to discuss this further.

Many thanks,

Wayne

Rated 5 out of 5 stars

Excellent customer service and discounts on offer

My partner and I had an absolutely fantastic experience at the Dreams store in Chingford. From the moment we walked in, we were warmly welcomed and made to feel at ease. The standout of our visit was the exceptional service provided by Raghuraj.

He guided us through the Sleepmatch analyser with care and professionalism, clearly explaining the results and helping us understand what would suit our needs best. His attention to detail really made a difference – he even provided pillows for each mattress we tried so we could properly test the comfort and support.

Once we’d made our choice, Raghuraj continued to make the experience smooth and relaxed. While we went through the finances, he kindly brought us water, which was a thoughtful touch and much appreciated.

Thanks to his help, we left confident and excited about our new mattress. If you're looking for friendly, knowledgeable service and a pressure-free shopping experience, we highly recommend Dreams Chingford – and especially Raghuraj!

May 3, 2025
Unprompted review
Rated 2 out of 5 stars

Extremely pushy staff

I honestly had the worst experience ever I went instore as I’m disabled so I wanted to feel the mattress as I need a soft one and the staff member was an absolute nightmare I think the shop I used comes under Chingford area but anyway he was way to pushy trying to get me to buy the most expensive mattresss in store so I explained to him I had a budget and that’s all I could afford to spend and he was pushing me to spend more saying most people put it on a credit card I felt so embarrassed never wanted to get into debt when I’m not working as unwell I just wanted a new mattress I literally had to say if you don’t leave me alone I will leave and buy one else where he was a complete pest he stressed me out so much I thought I was going to have a seizure and then because I wouldn’t entertain him he asked my husband to come upstairs and started trying to sell him more expensive ones is never use this company again he told me no less that 50 times what type of mattress I need I’m 58 I no what I need and what I can afford it was honestly shocking I ended up saying I’ll take this one just to get him of my back as I couldn’t get a word in and I now have a rock hard mattress witch I can’t lay on because of my spine and neck disability and have to save up for a new one and definitely from a different company but I would like to say the delivery staff where absolutely lovely very polite on time and so helpful just a shame about the sales person

April 5, 2025
Dreams - Chingford logo

Reply from Dreams - Chingford

Good evening,

Thank you for your recent review.

I am sorry to hear about your experience in store.

I have sent you an email to discuss this further and I look forward to hearing from you.

Many thanks,
Wayne

Rated 4 out of 5 stars

The buying experience was easy - but

The buying experience was easy and had no issues with this -
delivery was not as promised, had an email saying I would be called an hour before the delivery slot to let me know where in the 11am to 1pm slot I would be, this didn’t happen.

I was called two minutes before the delivery was made. This was tricky as I was ten minutes away not having been able to be home for the whole slot.

After the fitters had left I noticed that one of the sofa legs (front left) was facing the wrong way. I was able to call the drivers back and they came and fixed the leg, no apology was given.

I paid £60 and expected that they would be able to actually fit four legs correctly.

So far no issues with the sofa

March 9, 2025
Rated 3 out of 5 stars

I arrived at the store an hour before…

I arrived at the store an hour before closing the sales assistant Raghu took his time with me showed me everything I asked for, I left there purchasing 3 mattresses for 3 different people however one thing that concerns me is he never gave me any information or advice as to what type of mattress was good for a specific type of user, I feel that this information could have been useful for me.

February 18, 2025
Unprompted review
Rated 5 out of 5 stars

"Great Mattress, Very Satisfied!" 😊

"I bought a mattress from Dreams at the end of December last year, and I’m very satisfied with it. It’s super comfortable—exactly what I was looking for. I’ll definitely be back for another one this year. Great product! Thanks, Dreams!"

January 29, 2025
Dreams - Chingford logo

Reply from Dreams - Chingford

Good afternoon Jhon,

Thank you for leaving us your feedback and for speaking with me this afternoon.

I am sorry to hear of the service issues you encountered.

However, I am glad to say that we will be addressing this constructively. I have also sent you an email confirming what we discussed.

Many thanks,

Kishan

Rated 5 out of 5 stars

Well done Dreams at Chingford

Well done Dreams at Chingford, from the store to the delivery men everyone was helpful. Would thoroughly recommend anyone thinking of getting a new bed to go to Dreams you will not be disappointed. I was even offered a drink when visiting the store, there was no pressure from them, thank you dreams by bed is perfect.

January 26, 2025
Rated 5 out of 5 stars

Superb Customer care

From the attention in the store to the care and consideration shown by the delivery staff, this company still cares about customer care and service - which is rare nowadays.
Their attention to detail and service is superb. And I have the most comfortable night's sleep i can ever remember. Well done Dreams, you have got it just right!!

January 22, 2025

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