Dreams Reviews 

114,140
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 13,353 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the friendly, knowledgeable staff for their helpful, no-pressure approach. Many appreciate the excellent service, highlighting the use of sleep match technology to find the right product and the ease of their purchasing journey. The delivery service is frequently described as first-rate, with teams arriving on time and offering helpful assistance. However, some customers experienced issues with delivery, reporting unexpected delays and changes to scheduled dates without prior notification. This led to inconvenience, with people taking time off work for missed deliveries or extended waiting periods.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their helpfulness, knowledge, and professional... See more

Product

Clients share positive opinions on product, particularly praising the helpful and knowledgeable staff who... See more

Delivery service

Reviewers highlight positive aspects of delivery service, with some customers appreciating the quick delivery... See more

Service

Customers had positive experiences with service, often highlighting staff as helpful, knowledgeable, and... See more

Quality

Consumers find quality to be positive, with many reviewers praising the comfort and support of mattresses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Mattress purchase . The sales assistant was friendly and approachable. The Sleepmatch mattress finder was clearly explained as were the results and our mattress options. We then tried out several m... See more

Rated 5 out of 5 stars

Today we visited Dreams- Colchester Tollgate. Served by a very professional Keanna. Explained my back problems, Keanna was so knowledgeable, We got to try the sleep match, which indicates... See more

Rated 5 out of 5 stars

Fabulous service from Michele in Dreams Chester today. Helpful, informative and efficient. Bought two new beds and look forward to having them delivered. Friendly staff, offered a coffee and everythin... See more

Rated 5 out of 5 stars

Came in for a mattress and pillow. We had Niamh serve us. Used the sleep match machine which gave us the correct recommendation that we went for after trying a few options. Would recommend if you nee... See more


Company details

  1. Bed Shop
  2. Bedding Store
  3. Bedroom Furniture Store
  4. Mattress Store

Written by the company

For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.

Written by the company

We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
Further Information
In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

114K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(114,140)

12,331 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Electric Beds

I was apprehensive at first, but the team and Imogen at Dreams Ashford went above and beyond in helping my elderly mother and I find an electric bed that suited all our needs. Would highly recommend

August 4, 2026
Unprompted review
Rated 3 out of 5 stars

The staff in store were really good but dissatisfied with aftersales

The staff in store were really good
The delivery people were also faultless
I had to report a fault that involved a replacement
And there was an amount to be refunded the V12 finance people delt with three parents most efficiently
But there was a cash refund due also it takes up to 2hours to get through the online Chat has no appreciation of the problem and is completely useless
He after asking me for all the info not once but up to 3 times then says it it being handled by the finance team
Which i was told over a week ago now I am told that no payment had been authorised so I could have been waiting for ever
He claimed it is now being processed and can take 7/14 days again I just think in these times of electronic banking you surely can do better than this. And for this reason I have told my brother and his 2 daughters who have all moved house and we're all looking for beds that is 1 x 6 bed house and 2 x 4bed house not to buy from you! It's a disgrace how you deal with this

July 28, 2026
Unprompted review
Rated 5 out of 5 stars

superb sales & service in Chatham

superb sales & service in Chatham

Had a wonderful experience spread across 2 days. I went in to buy a mattress I’d picked from the website but was advised that I wasn’t going to be comfortable on it. After a long chat with a very experienced staff member I left to think about my options and went back this morning with questions which were answered knowlegeably and I was extremely impressed. I left the shop having bought the right mattress for both myself and my bed.

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

Dreams Staines

Harry and Marlena at Dreams Staines were amazing when helping us choose our new bed and mattress. So friendly and nice 😊

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

⭐⭐⭐⭐⭐

⭐⭐⭐⭐⭐

We had an excellent experience at Dreams Falkirk from start to finish. The staff were friendly, welcoming and extremely knowledgeable, taking the time to understand what we were looking for without making us feel pressured or rushed.

The Sleepmatch mattress assessment was particularly helpful. It allowed us to identify the type of mattress and level of support best suited to us, making it much easier to narrow down the options and try beds that were suitable for our individual needs. The staff then guided us through the recommended choices and gave us plenty of time to compare the different beds and mattresses.

The customer service was outstanding, and the whole experience was relaxed, informative and enjoyable. We left feeling much more confident about what would be the right bed and mattress for us, and we are seriously considering making a purchase in the near future.

A huge thank you to Brian and Holly at Dreams Falkirk for their professionalism, knowledge and excellent customer service. We would highly recommend them to anyone looking for a new bed or mattress!

August 1, 2026
Unprompted review
Rated 1 out of 5 stars

Disappointed in service. Delivery time for mattress & frame lengthy.

Staff were very helpful and friendly. Wait times for mattress and Ottomon not communicated correctly, so order delayed for over a month (three days before receipt of items). Urgency of delivery was explained many times in store. Not able to contact customer care helpline - held on for an hour and eventually gave up. Called the store, no return telephone call received. Had to go in store to sort out cancellation of product and refund.

August 4, 2026
Unprompted review
Rated 1 out of 5 stars

Very very poor aftersales

My husband and I ordered our new mattress a week ago, in store and the service received in store was great. However, the aftersales is shocking.
The delivery was originally booked for Monday 3rd August, the store called us to say that an earlier delivery slot of Saturday 1st August was available and that they had moved our delivery to then. We received confirmation emails on both occasions stating the delivery dates. We waited in all day on Saturday right up to 6pm, which was the latest they told us they could deliver and no one turned up.
We didn't receive any calls or messages the night before either to confirm our 2 hour delivery window.
I went back into to store on Sunday 2nd August to find out where our mattress was, the lady in store called Customer Services who said that they didn't even have a date booked in for our delivery, despite email confirmations. They said the earliest they could reschedule the delivery for was Wednesday 5th August, which was not ideal having to go 4 days without a mattress, as we disposed of the old one, hoping our new one would arrive on the 1st August, as scheduled.
The Customer Services team said the would offer us a blow up bed (to keep) as a gesture of goodwill, I mean the reason we purchased this very expensive mattress was due to the fact my husband has been suffering with a very bad back and was recommended to change his mattress to something more supportive.
We have been trying to get hold of customer services via the chat service online and via telephone since Saturday, without any luck.
The telephone line either says they are closed (after 8am) or there is a wait of approx. 90 minutes and the chat says (when its actually open and available) that there are 147 people in the queue, which I don't think anyone has the time to wait for that!
Please could someone contact me urgently as I would like to raise a complaint.

August 5, 2026
Unprompted review
Rated 5 out of 5 stars

Tamworth Ventura Dreams

I've visited this branch a few times now, and every visit has been a genuinely positive experience. The customer service is consistently friendly, knowledgeable and never pushy.

On one visit, I was looking for a new pillow and Katie took the time to ask the right questions and explain the different options. Thanks to her recommendation, I bought a Tempur Prima Cooling Pillow, and it's honestly the best pillow I've ever owned. I never realised how much difference the right pillow could make until I spoke to someone who really understood what they were talking about.

On another visit, I was browsing for a new bed and Ben looked after me. He was friendly, attentive and easy to talk to, making the whole experience feel relaxed rather than like a sales pitch. He introduced me to the SleepMatch system, explained how it worked, and then took me through the beds that matched my results as well as a few of his own recommendations. He was incredibly patient, answered all my questions and never made me feel rushed.

It's clear the team genuinely know their products and want to help customers find what's right for them, rather than just make a sale. Ben and Katie were both fantastic, and their expertise and customer care really stood out. They're a real credit to the branch. Thank you all!

July 27, 2026
Unprompted review
Rated 5 out of 5 stars

Purchased a bed and mattress from the…

Purchased a bed and mattress from the Isle of Wight branch. I had been to a few different shops but the guys here were most definitely the most knowledgeable, friendly and helpful. I waited a month before reviewing just to make sure I was happy but it’s literally the most comfortable bed I’ve ever had. Everyone was so so nice and helpful and honest. I would recommend Dreams 1000%. Thanks guys, I’m literally sleeping like a baby :)) You made everything so easy and the delivery guys were great too. Literally what dreams are made of.

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

New matress Isle of Wight

Went to the Isle of Wight branch to buy a new matress, staff were so helpful and nothing was a problem .
Absolutely love my new matress , wish I’d bought a new one from here years ago !

July 29, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look