Excellent service from start to finish. Sufiya was incredible and really helped me decide which bed to go for. The customer service was outstanding, and I received a very warm welcome as soon as I ar... See more
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Naveen at Dreams Luton was extremely helpful and professional. He went the extra mile for me and explained everything in detail. He is an asset to the Dreams company. The service was excellent and I t... See more
Staff were very informative and helpful.We got a good discount during the sales, Bed is comfortable and feels steady. Arrived as promised and they assembled it for us. Was well worth it.
The mattresses are great, very comfortable. And the Sleep Match machine to assess what kind of mattress you need was very helpful The staff at Luton were very helpful, friendly and professional...the... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3 Hatters Way Retail Park, LU4 8FD, Luton, United Kingdom
- 01582317734
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Excellent service from start to finish
Excellent service from start to finish. Sufiya was incredible and really helped me decide which bed to go for. The customer service was outstanding, and I received a very warm welcome as soon as I arrived. I’m extremely pleased with my experience and will definitely be coming back again. Highly recommended!
Naveen at Dreams Luton was extremely…
Naveen at Dreams Luton was extremely helpful and professional. He went the extra mile for me and explained everything in detail. He is an asset to the Dreams company. The service was excellent and I thank him.
Staff were very informative and…
Staff were very informative and helpful.We got a good discount during the sales,
Bed is comfortable and feels steady.
Arrived as promised and they assembled it for us. Was well worth it.
The best experience I've had in a shop
Have made a purchase from dreams on a mattress I cannot rate them highly enough it was a very clean bright lighted store so you can see what you was buying the sleep match machine matched and scan your body and gave results of which mattress would be suitable for you the staff went above board tea and coffee whilst you was browsing you was left with pillows to lie on the beds to make sure that they were what you wanted it was not rushed I felt totally at ease.
The process of buying a bed was made more understanding with the help of the staff this is the Luton branch I have experienced such professionalism in a company like this if I could give 100% I would this is my experience and this review is reflecting my experience of my purchase of a new double mattress. Delivery was no problem yes you have to charge like you do most of the time it was reasonable and they will drop the mattress off and take it to your bedroom not just leave it in the hallway and expect you to put it on your bed
Kam provided exceptional service…
Kam provided exceptional service while helping us select the perfect mattress and bed. As someone with ongoing spinal issues, I truly appreciated his knowledge, empathy, and the care he took to ensure we made the right choice. Friendly and professional, made sure we were comfortable throughout our visit.
The mattresses are great
The mattresses are great, very comfortable. And the Sleep Match machine to assess what kind of mattress you need was very helpful
The staff at Luton were very helpful, friendly and professional...the lady who advise us in particular.
Great service from start to finish
Great service from staff received a lot of help from Ayatollah who helped us find the right bed and mattress
Custimgreat custoner serviceer service was excellent in store…
Custimer service was excellent in store . And delivery was made easy on the day .
Super service
Arrived on time as I live on my own two…
Arrived on time as I live on my own two men helped me with taking my old mattress away.The mattress is so comfortable I don’t want to get out .
MATTRESS
On arrival I was met by a very friendly sales assistant by the name of Kam, He was Very helpful. Loved the body scan for the mattress I was thinking of. With my chosen mattress follow up dealt with quickly.
My mattress delivered by very
friendly guys .
I love my mattress and have very goodnights sleep ever since.
Good material
May use AI-assist with repliesRead more
Avoid Luton Branch – Rude & Patronising Staff
I strongly advise avoiding the Luton branch of Dreams and opting for their online service instead. I called on Saturday, March 21st, at 12:54 PM to check stock and click-and-collect options, and was met with an incredibly rude and patronising attitude from the staff member who answered.
Customer service should be helpful, not condescending. This interaction was so unpleasant that I no longer feel comfortable shopping at this specific location. Save yourself the stress and just order through the website or visit a different branch.

Reply from Dreams - Luton
Great service in store and delivery
Great service in store and delivery. Best night sleep for years
Easy choice.
The process was made alot easier for us after being put on the machine that selects the right mattress choices for you, wasn't pressured into buying something we couldn't afford . Would recommend. Nice friendly staff .
Very helfull deleivery was spot on…
Very helfull deleivery was spot on would recemend
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