Rebecca and Co were very nice and helpful throughout our experience in the store at New Cross. We were taken through the bed machine test and patiently took through virtually all the mattress/... See more
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Rahima was excellent! She clearly explained the differences between mattresses and bed frames, and talked me through adjustable beds. The sleep match machine was very helpful too! Thank you
Edwina was super helpful and even helped keep our 3 year old entertained whilst we found a great mattress!
Laura in the store at New Cross was really helpful in choosing our mattress. We tried out lots of different mattresses having had our lying positions analysed in the sleep match monitor. We even got a... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
New Cross Gate Retail Park, SE14 5UQ, New Cross, United Kingdom
- 02045329248
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I had a great experience with the…
I had a great experience with the advisor that helped me make my choice of the item I was searching for. She very helpful
Dreams give honest answers to your questions
Dreams make you welcome Give honest information but do not give high pressure selling.
Very friendly and helpful service
Dreams New Cross
Dreams store in New Cross, has really great customer service. Gina, who assisted me with my purchase was fantastic. Great service & advice.
Thank you!
Fantastic experience buying first mattress
Fantastic experience buying first mattress with partner. Gina went above and beyond, with great product knowledge. She found an equivalent mattress to the one I had many years ago, ensured we tried enough to be sure of our purchase. Gina and Ericka made the experience really enjoyable, not rushed and no pressure to purchase.
May use AI-assist with repliesRead more
Not honoring Terms and Conditions
The salesperson didn't want to honor the T&Cs on the site.
They offer a Price Promise, so if I find it cheaper in another shop, they give you the price difference. So I did. I found the same Tempur Hybrid in a different shop £700 cheaper. All within the terms and conditions.
This salesperson says it's a different mattress, because Dreams names them differently (however I confirmed this is not the case, it's exact model). This is a really bad practice, and I'm reporting this practice.
Dreams calls their Tempur Hybrid "Cooltouch" Elite, which is no difference in ANYTHING with any other Tempur Hybrid Elite you could spot in any other store. You can easily check it's just name convention using Tempur website.
I really hope Dreams has to pay much more than my Price Promise difference for this bad practice.
EDIT:
How am I suppose to contact you if you don't have contact details?
Printing a logo and adding it to your product to elude Price Matching doesn't seem an ethical practice. Tempur owns Dreams, therefore they just print a different label, but it's the same product.
How do I know this? Every other Tempur country site describes their products to have Cooltouch as part of it. Just UK has that bit taken out. Why? So the biggest seller of UK can sell the same product more expensive.
How would I be convinced that I'm wrong? Show me what material is different, not a wording convention. Layers are the same, % of used materials are disclosed the same....

Reply from Dreams - New Cross
Really nice and convenient
Really nice and convenient, its really comfortable as it heps the back and leg pain
Friendly efficient service provided…
Friendly efficient service provided with extensive knowledge of your needs and requirements
Good service
The assistant was very knowledgable…
The assistant was very knowledgable about the products available and quickly narrowed down our options from hundreds to about 4, then it was just a case of personal choice. Didn’t spend as much as I’d expected even with all the extra options on top
Dreams New Cross - Best Experience Ever!!
OMG... My wife and I had the best mattress purchase experience ever. We were warmly welcomed by Gina, who expertly guided us through to the end purchase. My wife has recently been diagnosed with serious degeneration in her right hip and finding our existing mattress increasingly uncomfortable. We explained this to Gina who understood fully the problem my wife is experiencing. We were taken aback by her complete knowledge of all products, services and the company she works for. Gina is both a credit and an asset to Dreams, and we are recommending Dreams New Cross to family and friends.
Spoke to Laura and her manager from New…
Spoke to Laura and her manager from New Cross bed store and she was absolutely amazing if I can give her 10 stars I would!
Very helpful all details are described perfectly so I know every detail before purchasing sofa bed! Amazing customer service I wish more stores have people like her and her manager! Absolutely amazing!!! Thank you 🙏
i am delighted with my purchase,was…
i am delighted with my purchase,was very well advised
by the staff #top marks
Great service, great experience
Great service from the sales people and make it so smooth and easy
Great Mattress and beds
sturdy mattresses, great beds, and an incredible price! I Was really happy with the Service from New Cross Gate shop ‘Laura’ order date Feb 24/23 she was superb! Also delivery guys were on time delivers. Definitely recommend Dream bed’s & service.
Great service in store,delivered on the…
Great service in store,delivered on the said day,delivery people helpful and very polite.
Greatest mattress bought in a long…
Greatest mattress bought in a long time, glad I bought it
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