Overall experience at the store was good. Josh attended us very patiently. However their sight was down so we had to wait for 2 days to get the delivery date.
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See what reviewers are saying
Very helpful assistance from Oliver on the shop floor. He also showed a really handy software that helps to figure out the best mattress options (e.g. sleeping mode, height, weight, etc). Quite han... See more
From first walking into the local branch on Tottenham Court Road right through purchase, delivery and assembly, maybe I just got lucky, but every person involved has been brilliant. Particularly impre... See more
Staff at the shop are very friendly and knowledgeable. We prefer firm mattresses, and the nice gentleman helped us find the perfect one for our new flat here. Plus, we got the bank holiday discount,... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
180 Tottenham Court Road, W1T 7PD, London, United Kingdom
- 02045523550
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The Bed is vewry Good
May use AI-assist with repliesRead more
Extremely Disappointed – Poor Communication, Delayed Delivery, and Unresolved Issues.
(Update: A day after posting my initial review, I received a phone call from Wayne at the company. While he did apologise, the conversation was disappointing. His tone felt dismissive, and I was told they are not legally required to offer any compensation. He attempted to justify the situation by offering a free delivery service, which wouldn’t have been necessary if all items had arrived on the original date we agreed upon. This response only reinforced my dissatisfaction and added to the frustration. There was no genuine accountability or real effort to make things right. I do not recommend buying anything from this company unless you're prepared to deal with similar frustration and lack of support.)
I am extremely disappointed with my recent experience ordering a mattress from one of your stores. Despite paying in full at the time of purchase, my delivery did not arrive on the agreed date, and worse, I received no communication or update whatsoever. I waited the entire day before calling the store myself, only to be told that my order didn’t even appear in the system.
While the store manager eventually re-entered the order, the earliest new delivery date was a full week later. I raised the issue of compensation at the store, but was told they couldn’t handle it and that I would need to contact customer service directly. I then took the time to write to your customer service team, outlining the entire situation. However, it’s now been over a week (8 days to be exact), and I’ve received no response.
Today, the mattresses finally arrived, but the mattress protector, part of the same order, has still not been delivered. No information has been provided about when it will arrive. This is particularly furthermore, as the protector is meant to be used from day one to keep the mattress in good condition. It should have arrived with or even before the mattress delivery, not after.
This experience has been frustrating and unnecessarily time-consuming. I expect a formal apology from your company and fair compensation for the inconvenience, lack of communication, and delivery delays. At the very least, I would appreciate a response from someone in a position to resolve this appropriately.

Reply from Dreams - Tottenham Court Road
The delivery was seamless- The delivery…
The delivery was seamless- The delivery guys bought in the new one and took the old one so quick and so careful it was amazing
Good service in the store too.
All in all a very good experience
I have had the worst service ever with…
I have had the worst service ever with dreams Tottenham court road. Unhelpful staff and frankly really rude. I will not recommend dreams Tottenham court road to anyone. Please stay away from that store it would save you unnecessary stress. Spend your money elsewhere

Reply from Dreams - Tottenham Court Road
Love the bed.
Odd sales tactics
Good value for money, especially in the top end ranges.
Initial visit was off putting as pressure sales tactics were tried to be applied by one guy ("This offer will end today!" - it never does, the weekday stickers do actually rotate and "You can lock in this price by paying a deposit today... even if you don't choose a specific product, it will apply to all, BUT ONLY today!" - seriously...!).

Reply from Dreams - Tottenham Court Road
Great sales service and delivery service
The salesman identified my needs in terms of bed and advised me well on 4-5 different one. I had time to try and look what worked best for me. The delivery was very efficient (even though they had to walk 5 flight of stairs). I am very satisfied with the mattress! Thanks.
Definitely try the bed before determine the firmness.
Spent about an hour trying different mattresses and pillows. The help was great, and both the mattress and the pillow are wonderful~
Everything is good
Sweet Dreams Experience
My wife and I sleep soundly on our new mattress and pillows. Staff at the Tottenham Court Road branch were knowledgeable and happily spent time letting us try & re-try numerous products. Delivery was punctual and hassle-free.
Top service from Michael
Michael was extremely patient and knowledgeable, answered all my questions and walked me through all the options since I had zero understanding of what the options were.
Great experience
The salesman was very helpful, he was pleasant, cheerful and mindful of my needs as I have a problem walking about. I would not hesitate to go to Dreams again.
Hassle free delivery and installation
Hassle free delivery and installation. Happy with quality of beds and comfort of the mattresses.
Delighted with my new sofa bed
Delighted with my new sofa bed! Thanks to the sales and delivery staff for helping and a prompt delivery and install.
The bed I chosen & bought is very…
The bed I chosen & bought is very comfortable and soft.
Thank you Dinesh
I want to thank you Dinesh , in Tottenham Court Road , you were very helpful and supportive, gave us the space and the time that we needed to make decisions, helped us making the perfect decisions with fantastic Masters Guild mattress for my son .
Very professional and definitely loves his job.
The delivery men were also amazing , and helpful, I expect less than I was offered in terms of customer services. Supper, excellent!
Delivery of mattress
Really happy with my mattress, the men who delivered were very helpful, professional & polite
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