Amir was really well informed on all products, especially mattresses, remembering a best selling mattress from many years ago. So helpful and assisted me to choose the right mattress.
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See what reviewers are saying
I received a warm and friendly welcome from Ramona. She was helpful, informative and patient throughout my visit and helped me find what I hope will be my best fit mattress for the next 8 years.
Fanastic experience from Gabriel at the Watford store. In truth we didn't even go in expecting to buy a mattress, more just forward planning but Gabriel was so knowledgeable and helpful that we ende... See more
We bought two mattresses from different ranges with different firmness. The recipients found them extremely comfortable. The large range allowed us to cater for wildly different sleeping requirements.... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company
- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 1C Colne Valley Retail Park, WD17 2JZ, Watford, United Kingdom
- 01923594324
4.7
Excellent
348 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Recent purchase
Recent purchase - found the advisor really helpful who made the whole transaction quite painless
October 6, 2025
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Excellent
The quality of the goods was excellent. Before using this mattress, I used to wake up with back pain, but after buying the mattress from you, I said goodbye to back pain. Thank you, the quality of the goods is excellent.
October 5, 2025
Reply from Dreams - Watford
Good afternoon Mahnaz,
Thank you for your recent review.
I am sorry to hear that you had a poor experience in store.
We have attempted to contact you to discuss this further but as we were unable to get hold of you, we have sent you an email.
We look forward to your response.
Kind Regards,
Wayne
Superb store Superb staff
Superb store Superb staff. Thank you Dreams for making my dream come true.
October 3, 2025
Excellent experience and very happy…
Excellent experience and very happy with my mattress
September 27, 2025
Friendly service, stress free delivery and assembled efficiently
September 5, 2025
The salesman was really good and…
The salesman was really good and explained everything very well
September 19, 2025
The mattress was not the same as bought…
The mattress was not the same as bought in store in which I have woken up with a sore achy back every morning since I have had it.
We purchased the protection in store where the salesman said we could exchange or get repairs free of charge anytime within 8 years. However, we are now being asked to pay for an exchange. After spending over £2500 including the extras to have the protection I would expect that what was said would be honoured.
Since the review, I have had strong support which has increased my experience,.
September 18, 2025
Reply from Dreams - Watford
Good Morning
Thank you for your recent review.
I am sorry that you are unhappy with the exchange process
I have sent you an email to discuss this further with you. I look forward to hearing from you.
Kind Regards,
Nick
the bed although tested in store seemed…
the bed although tested in store seemed even harder at home.
The mattress is not steady and shifts to one side and the duvet also moves in night probably need king size
Not the sound sleep I was expecting
August 29, 2025
Reply from Dreams - Watford
Thank you for your recent review.
I am sorry to hear that there is an issue with your bed
I have attempted to contact you today but was unable to reach you. I have sent an email instead to discuss this further.
I look forward to hearing from you.
Kind Regards
Nick
Pleased with service from shop to…
Pleased with service from shop to delivery - very good communication throughout and pleasant and friendly delivery drivers.
September 12, 2025
I bought a hybrid mattress from dreams…
I bought a hybrid mattress from dreams best purchased I have made in a long time excellent quality and great customer service both in store sales advisor and delivery guys where a great support and very friendly and professional did there best to support in the purchase and process of delivery
September 6, 2025
Thank you Ana from Dreams, Watford
Ana from Dreams, Watford was the best provider of customer service. My dad has been suffering with an injury and she had the most patience and grace when showing us the beds, and made sure we left with the perfect mattress to support him. She was so kind and helped us get the best deal. All the best, and thanks again for great service!
September 3, 2025
Unprompted review
Helpful staff
Helpful staff. Sales consultant Amir gave us advice and help in making a decision. Good selection of Beds etc.
August 5, 2025
Great service and great products
We bought a bed and two mattresses from Dreams and are very happy with everything. Ioana was amazing – friendly, helpful, and made the whole process easy. Great service and great products!
August 21, 2025
Unprompted review
From the in-store assistance when…
From the in-store assistance when buying the bed to delivery and assembly service everything went smoothly - all members of staff were helpful and professional.
August 12, 2025
Lot of choice in store
August 12, 2025
Honestly the best bed company around.
Honestly the best bed company around.
I had a few problems which were my fault but they resolved each one with a smile.
Im so happy
August 2, 2025
lovely bed
lovely bed, comfortable, helping my back,to get better, money well spent, and plenty of space, under the pull up mattress, where I can store my winter woollies,until I need them, and summer clothes in winter thank you dreams
August 1, 2025
Very professional and helpful staff
Very professional and helpful staff
The whole experience from delivery to disposal was first class
A Very happy customer
August 1, 2025
From meeting Darren who was extremely…
From meeting Darren who was extremely helpful, keeping up contact about delivery dates and times, the service was excellent. The men that delivered the bed arrived in the allocated time slot.
July 26, 2025
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