Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more
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Written by the company
FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
FOW - Fords of Winsford
Written by the company

- Reserve any car for FREE up to 24 hours
- Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
- Enjoy an Award Winning Online Experience
- Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
- FREE Transfers Between our 2 Locations
- Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
- No Hidden Costs or Admin Fees
- Simply the price you see is the price you pay.
- Enjoy a Personalised Video of Your New Car
- Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
- Buy Online - Click & Collect - Home Delivery
- At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
- Multipoint Inspection
- Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
- HPI Check
- Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
- Finance to Match all Budgets
- PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
- Over 60 Years of Trust
- Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
- Part Exchange or Sell Your Old Car
- Quickly and easily part exchange or sell your old car with FOW today.
Great Service Time and Time Again
Why promise when we simply deliver

Contact info
Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
- 01606 866 199
- hello@fow.co.uk
- www.fow.co.uk
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After a not very good start (i went to…
After a not very good start (i went to see a car then got told it had been reserved when i got there, even though i'd been called that day to check i was still coming) i received a call from Rebecca, who helped me find the car i wanted. She was nothing but helpful, and never pushy. Picked my car up yesterday and really happy with it.
Wide range of cars to choose from
Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and efficient customer service on the whole, a little bit slower upon collection of the vehicle. Overall I am happy with my experience and especially the car.
Good deal on car and polite sales staff
Car was an excellent deal in comparison to the other similar models I viewed online, Ella Berry my saleswoman was polite and helpful, all around a good buying experience
This is not the first time we have used…
This is not the first time we have used FOW this is our third car from them.
Just wanted to say that Ruby was brilliant today She helped us so much and we really appreciated it. The whole experience was great with all the team ready to help and answer any questions
Thank you
Generally a good experience
Generally a good experience, although I would have appreciated more time with the sales adviser to help familiarise me with settings and the controls of my new car.
I found the car online
I found the car online, they gave me what they said they would give me for my old car, picked up my new car, drove away, very easy, would definitely use them again 😁
Lana was really helpful the whole…
Lana was really helpful the whole process. Very straight forward and very clear on the process
From start to finish fantastic sell brilliant and the lady on the deck when you first walk
Just sales lady sienna done everything for us and what a lovely woman
No pressure so relaxed in to way we had.
No pressure so relaxed in to way we had time to look at the stock of cars and make our decision on which car to finally look at.
I had an issue come up on my car which…
I had an issue come up on my car which I had bought less than 30 days ago. The engine light had come on. The online forms and chat I got no response from however I called up the next day and Kady got me in for diagnosis in my chosen garage the same day. She followed up with them to get the quote etc and get me booked in for repair. Yes it took a little while but I believe that was the garage rather than FoW. Big shout out to Kady for being so helpful and getting the issue sorted quickly!
4* for not getting responses from the online forms
Went to FOW because they had a large…
Went to FOW because they had a large choice of cars on their website, once i got the hang of the layout i easily found the cars on my list to look at. Went inside and got the keys to 2 i had narrowed down, so i could have a look inside. Test drove the one i wanted to try first.
Sales person Lukas was great, he was chatty but not pushy, i never felt forced to buy a car, or warranty, it was a relaxed experience and im happy with the car i chose
Very poor experience
We found the car we wanted on autotrader and it happened to be at FOW. We were happy with the price we paid, and what we got for trading in our car. However, the overall customer service and customer experience was very poor and we would not recommend.
Firstly we booked a test drive, we even received a call 1 hour before our test drive checking we were coming. On arrival however, there was no record of our appointment and we waited 45 minutes to be seen, in a boiling hot room, without even being offered a glass of water.
Similarly, when we arrived to pick up the car, we waited half an hour, despite having an appointment made.
We had purchased the ‘gardx’ package which should be £400, for a discount. This is meant to seal the vehicle paint and protect the interior fabrics. However on collection it was clear the car hadn’t even been cleaned. The outside of the car was dirty and the interior still had some easily removed marks on it, that we’d seen when we test drove it a few days earlier. Gardx says applyling the interior treatment requires ‘massaging a specialist protective cream’ into the fabric- there was no way this was done, as the fabric was not clean.
We went back in to query this, and without question or inspection of the car we were refunded. Demonstrating that the sales team and manager clearly didn’t doubt that the gardx hadn’t been applied, yet they would have happily let us walk away had we not questioned this.
Once home, a damp cloth removed the marks we’d seen on the car interior whilst test driving it. Further demonstrating that the car had not been cleaned nor had the gardx treatment applied.
Very poor experience.
They were very helpful all of them
They were very helpful all of them. I had trouble my car insurance and they helped me to sort it out the best service at a car dealership I’ve ever had brilliant thank you
Overall a good experience
There is a good selection of cars on the forecourt, staff are friendly and do not put any pressure on you to buy and trade in prices are reasonable. When discussing the deal the salesman will discuss any minor work which needs to be done prior to collection however it is not necessarily carried out and bare minimum is done to the vehicle prior to collection.
Poor valeting simple and…
The buying experience was simple and straightforward no problem with it. But it was when we picked the car up that I was very disappointed in the interior of the car it was dirty carpets streaky windows inside and we had paid £300 extra for the exterior paint work treatment . The drive home didn’t feel as special as we wanted

Reply from FOW Winsford
A very smooth and easy transaction…
A very smooth and easy transaction purchasing a car from Fords of Winsford dealing with their salesman Callum.

Reply from FOW Winsford
Excelent experience
Very professional service.
The vehicle is immaculate (3 years old, 32k miles). Very good price.
I am a happy EV owner.
Thank you FOW team!

Reply from FOW Winsford
Friendly atmosphere as soon as you walk…
Friendly atmosphere as soon as you walk in, the sales team help with every question and advice you accordingly, over all a very good experience
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