FOW Winsford Reviews 

12,391
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Reviewers had a great experience with this company. Customers consistently praise the staff for being helpful, friendly, knowledgeable, and professional, making the buying process pleasant and pressure-free. The overall service and user experience are frequently described as easy, straightforward, and efficient, with many appreciating the fast turnaround times and well-organized approach. However, some customers also noted issues with vehicle preparation, including poor interior valeting and unexpected mechanical problems or incomplete checks shortly after purchase. Additionally, a few people experienced delays and disorganization during vehicle collection, or faced challenges with communication and responsiveness from after-sales support regarding reported issues.

What people talk about most

Staff

Clients share positive opinions on staff, frequently describing them as friendly, helpful, and professional,... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

Customers consistently note ambiguous experiences with product, with some expressing satisfaction with their... See more

User experience

Customers had positive experiences with user experience, describing the process as smooth, straightforward,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many praising the efficient, friendly, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Rated 5 out of 5 stars

We found just the car we wanted a red Citroen Picasso, and, even though FOW Winsford in fifty miniutes from home, it worked out perfectly. The price was good, the mileage was low, it had a good servic... See more

Company replied

Rated 5 out of 5 stars

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside... See more

Company replied

Rated 5 out of 5 stars

Salesman Harry was excellent but let down by other departments. Petrol flap fell off a mile from FOW. Low pressure tyre warning displayed on collection. Remote tailgate opening not working althoug... See more


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 93% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,391)

1,596 reviews in the last 12 months

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Rated 4 out of 5 stars

After a not very good start (i went to…

After a not very good start (i went to see a car then got told it had been reserved when i got there, even though i'd been called that day to check i was still coming) i received a call from Rebecca, who helped me find the car i wanted. She was nothing but helpful, and never pushy. Picked my car up yesterday and really happy with it.

July 20, 2026
Rated 4 out of 5 stars

Wide range of cars to choose from

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and efficient customer service on the whole, a little bit slower upon collection of the vehicle. Overall I am happy with my experience and especially the car.

July 15, 2026
Rated 5 out of 5 stars

This is not the first time we have used…

This is not the first time we have used FOW this is our third car from them.
Just wanted to say that Ruby was brilliant today She helped us so much and we really appreciated it. The whole experience was great with all the team ready to help and answer any questions
Thank you

July 19, 2026
Unprompted review
Rated 4 out of 5 stars

I had an issue come up on my car which…

I had an issue come up on my car which I had bought less than 30 days ago. The engine light had come on. The online forms and chat I got no response from however I called up the next day and Kady got me in for diagnosis in my chosen garage the same day. She followed up with them to get the quote etc and get me booked in for repair. Yes it took a little while but I believe that was the garage rather than FoW. Big shout out to Kady for being so helpful and getting the issue sorted quickly!

4* for not getting responses from the online forms

July 7, 2026
Unprompted review
Rated 5 out of 5 stars

Went to FOW because they had a large…

Went to FOW because they had a large choice of cars on their website, once i got the hang of the layout i easily found the cars on my list to look at. Went inside and got the keys to 2 i had narrowed down, so i could have a look inside. Test drove the one i wanted to try first.
Sales person Lukas was great, he was chatty but not pushy, i never felt forced to buy a car, or warranty, it was a relaxed experience and im happy with the car i chose

July 8, 2026
Unprompted review
Rated 1 out of 5 stars

Very poor experience

We found the car we wanted on autotrader and it happened to be at FOW. We were happy with the price we paid, and what we got for trading in our car. However, the overall customer service and customer experience was very poor and we would not recommend.

Firstly we booked a test drive, we even received a call 1 hour before our test drive checking we were coming. On arrival however, there was no record of our appointment and we waited 45 minutes to be seen, in a boiling hot room, without even being offered a glass of water.

Similarly, when we arrived to pick up the car, we waited half an hour, despite having an appointment made.

We had purchased the ‘gardx’ package which should be £400, for a discount. This is meant to seal the vehicle paint and protect the interior fabrics. However on collection it was clear the car hadn’t even been cleaned. The outside of the car was dirty and the interior still had some easily removed marks on it, that we’d seen when we test drove it a few days earlier. Gardx says applyling the interior treatment requires ‘massaging a specialist protective cream’ into the fabric- there was no way this was done, as the fabric was not clean.

We went back in to query this, and without question or inspection of the car we were refunded. Demonstrating that the sales team and manager clearly didn’t doubt that the gardx hadn’t been applied, yet they would have happily let us walk away had we not questioned this.

Once home, a damp cloth removed the marks we’d seen on the car interior whilst test driving it. Further demonstrating that the car had not been cleaned nor had the gardx treatment applied.

Very poor experience.

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

They were very helpful all of them

They were very helpful all of them. I had trouble my car insurance and they helped me to sort it out the best service at a car dealership I’ve ever had brilliant thank you

July 16, 2026
Rated 3 out of 5 stars

Overall a good experience

There is a good selection of cars on the forecourt, staff are friendly and do not put any pressure on you to buy and trade in prices are reasonable. When discussing the deal the salesman will discuss any minor work which needs to be done prior to collection however it is not necessarily carried out and bare minimum is done to the vehicle prior to collection.

July 14, 2026
Rated 3 out of 5 stars

Poor valeting simple and…

The buying experience was simple and straightforward no problem with it. But it was when we picked the car up that I was very disappointed in the interior of the car it was dirty carpets streaky windows inside and we had paid £300 extra for the exterior paint work treatment . The drive home didn’t feel as special as we wanted

July 10, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that the buying experience was simple and straightforward. However, we apologize for the disappointment you experienced with the car's interior and the condition it was in at pickup. Your concerns are important to us, and we'll address this with our team to ensure improvements are made. We appreciate your input and hope to provide a better experience in the future.

Rated 5 out of 5 stars

A very smooth and easy transaction…

A very smooth and easy transaction purchasing a car from Fords of Winsford dealing with their salesman Callum.

July 13, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review Peter ! So glad to hear you had a smooth experience with Callum. Enjoy your new ride!

Rated 4 out of 5 stars
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback! We're glad you found our staff friendly and helpful. We appreciate your support and hope to see you again soon!

Many thanks .
FOW Customer service

Rated 5 out of 5 stars

Excelent experience

Very professional service.
The vehicle is immaculate (3 years old, 32k miles). Very good price.
I am a happy EV owner.
Thank you FOW team!

July 13, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review Norbert ! We're thrilled to hear you're happy with your EV and our service. Enjoy the ride!

Many thanks ,
FOW Customer service team

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