Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more
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FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.
FOW - Fords of Winsford
Written by the company

- Reserve any car for FREE up to 24 hours
- Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
- Enjoy an Award Winning Online Experience
- Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
- FREE Transfers Between our 2 Locations
- Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
- No Hidden Costs or Admin Fees
- Simply the price you see is the price you pay.
- Enjoy a Personalised Video of Your New Car
- Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
- Buy Online - Click & Collect - Home Delivery
- At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
- Multipoint Inspection
- Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
- HPI Check
- Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
- Finance to Match all Budgets
- PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
- Over 60 Years of Trust
- Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
- Part Exchange or Sell Your Old Car
- Quickly and easily part exchange or sell your old car with FOW today.
Great Service Time and Time Again
Why promise when we simply deliver

Contact info
Fords of Winsford Ltd Wharton Retail Park Weaver Valley Road Winsford, Cheshire, CW7 3AL, Winsford, United Kingdom
- 01606 866 199
- hello@fow.co.uk
- www.fow.co.uk
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Fantastic
Fantastic, really great to deal with, especially Sienna who made the process straight forward.
My first experience of buying with FOW…
My first experience of buying with FOW was excellent. This is the biggest car supermarket I’ve seen and the cars were amazing. Loved the retro cars inside too! My sales advisor Ruby was fantastic- very efficient and friendly, sorted all the paperwork out for me there and then and was extremely accomodating given I was an hour late for vehicle pickup. All together, 10/10 from me!
Recent car purchase.... problem quickly sorted by FOW
Recent car purchase.. Jobs completed and car prepared excellently new Brake discs pads and Engine turbo unit .. delivered on time sold and helped throughout .. best of all .. only had this vehicle less than a week and had the front drivers side suspension break and snap whilst parking .. unbelievable .. contact immediate .. own repair at local garage MOT centre .. done .. later £ reimbursed in full by FOW without question .. fantastic
Well established company with good prices and a large choice .
Experienced staff with a great selection of well prepared , well priced cars .Have dealt with this company since they started in a farmers field and have never had a problem with the car or the company.
Good choice of quality cars at…
Good choice of quality cars at competitive prices. Left alone to look at cars which I like.
However the sales staff spend too much time trying to sell you warranty or finance packages
Ok, a couple of minor issues
Process was quick and easy. The sales person was great, friendly and helpful. However, the valeting of the car wasn’t as expected, it was clean but inside windows were dirty and it just wasn’t the best valet in terms of the hard surfaces and exterior. I was given a key and a spare, the spare battery was completely dead and the main key came up within hours as needing a new battery. The service book wasn’t stamped. Overall I am happy with the car so far! However I do think that the minor details need to be assessed and given more detail before releasing the cars.
Staff were very helpful and polite
Good car very bad customer experience
I pre booked a part exchange evaluation followed by a test drive. On arrival I introduced myself and was given the keys to view the car I was interested in and handed over my keys for the value to be assessed. On returning to the desk my keys were returned without the assessment taking place. I then had to wait nearly 45 minutes before seeing a salesperson. Who then arranged the valuation a futher wait. No test drive was offered , however, I agreed with the sale and arranged to come back a week later to pick my new car up at 9.30 9/07/26. However, despite arriving on time I had to wait 45 minutes again to complete the sale. The sale felt rushed and after was told I would have to wait in the cafe until the valet was completed. The valet was not completed to a very high standard, rubbish in the passenger door pocket and smeary wing mirrors. I am happy with the car but your customer service needs a serious looking at and would suggest this is carried out by an external body.
No, just no. Don't buy a car from these
Never again...bought a car that had some noise issues with it, mentioned it to the after sales team, advised to find a garage to look at it and they will pay the bill...why should I do the leg work??? Noise couldn't be sorted, had to swap the car. When I mentioned about any little mark I was just instantly shut down as 'wear and tear' nothing they can or will do about it. Then that car took over a week due to some other issues...on the day of purchase I had to sit and wait for over an hr to be seen by someone and then, no apologises for the mess around or anything, just left...so never again will I use FOW and I advise ANYONE reading this DO NOT use them...they don't care
Absolutely awful
Absolutely awful, I picked my new car up on the 7/7/26 & on the way home the steering wheel started to shake, but it was getting to 7pm & I knew they would be closing, so spoke to someone on 8/7 she said to take it to my nearest kwikfit which I did, basically to be told that one tyre was buckled, another tyre was just about legal but had a puncture, the last tyre was completely perished & hadn't been changed since 2018....... Kwikfit wouldn't let me drive it home & I leave about 2 miles away. I asked for a refund or exchange to which I was told NO I asked for 12 months warranty as compensation they said NO. So fow let that car out with illegal tyres, I was on my own & petrified, fow paid kwikfit on MY behalf...... I now have to drive a car I don't trust because fow won't help me. I've had it all of 4 days. I am thinking about trading standards but would it get me anywhere??? I'm not sure.
I'm absolutely gutted, I thought at least they would offer an exchange. Had to add a star to post, I'm now thinking about selling the car after only 4 days of owning it.
Collection arrangements disappointing
Initially our experience was great, we had a flawless sale and purchase process. However when we returned to collect the car it wasn’t ready. Despite having had an early call to confirm our collection time and having had at least 3 working days between purchase and collection. We had to wait for 2 hours on site before the car was ready for collection, which was especially frustrating having travelled some distance to collect the car and being with my 81 year old father who now owns the car. The car itself is exactly what we were looking for, however the excitement of owning a new car was tainted by what can only be described as poor service and communication between departments within FOW.
Great friendly service.
Personal touch from Danny. Very helpful, went that extra mile. Made sure everything was right for the hand over.
Great experience
Great experience. Not hassled while looking around, then dealt with by a member of staff fairly quickly when we had selected a car. Everything was sorted smoothly and left feeling very happy

Reply from FOW Winsford
The FOW experience. Great customer service
Great customer service. Salesman was very knowledgeable, helpful and polite. Very happy customer. Thanks again.

Reply from FOW Winsford
There was 2 large dents on the roof
There was 2 large dents on the roof, that took over 2 weeks to repair. The valet was awful. Then when I got the car home only 1 of the key cards works and there is some trim damaged on the car. I have contacted FOW, but as yet I have had no response
Very easy and no hassle to buy a car
Very easy and no hassle to buy a car. Explains every detail and very polite

Reply from FOW Winsford
Very impressed with FOW
Very impressed with FOW, so efficient and well organised.
Special thanks to Ashley for sorting everything out for me.

Reply from FOW Winsford
FOW Winsford have been excellent
FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside the pics and video he took on the condition. Justin kept me informed of progress with delivery times etc. The portal for contract signature etc was really simple. We had the car delivered by transporter, the company FOW contract with to provide this service was also excellent. Based on my experience would highly recommend this company. Big thank you.

Reply from FOW Winsford
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