Goodlord Reviews 44,463

TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 3,798 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for their helpfulness, professionalism, and clear explanations, making complex processes easy to understand. Many people highlight the excellent customer service and efficient response times, noting that interactions are often pleasant and stress-free. However, some people were dissatisfied with the user experience, describing the system as inflexible and the chatbot as unhelpful. A few other people also felt that the referencing checks were difficult to complete, and that the process could be particularly challenging for those who are not tech-savvy.

What people talk about most

User experience

Customers consistently note positive experiences with user experience, finding the process simple, easy to... See more

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness,... See more

Service

Reviewers mention positive feedback about service. Many customers are well satisfied, highlighting quick... See more

Customer service

Customers report highly positive experiences with customer service, often highlighting the helpfulness,... See more

Response time

People report positive experiences with response times. Many customers praise the quick and prompt responses,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great platform — I used it some time ago, and now that I’ve started my own estate agency, Goodlord has saved me a huge amount of time (at least one full admin day each week). The compliance features a... See more

Rated 5 out of 5 stars

Goodlord has made our moving experience very simple and easy to do. The processes have been quick and everything is handled under one umbrella. It has taken the stress out of the situation. The staff... See more

Rated 5 out of 5 stars

Jemma was very professionally in supporting me for my enquiry. He also gave his advice on how to resolve tenancies issues according to the new Renter Right Act. Thank you

Rated 5 out of 5 stars

My whole experience with Goodlord has been really good actually. I dealt with Ella Edwards regarding the insurance. She was low pressure, very honest, and did everything to get me great quotes. When... See more


Company details

  1. Business to Business Service

Written by the company

Goodlord's award-winning lettings software and services improve the renting process for agents, landlords and tenants alike.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

44K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lucas

Lucas, was very efficient and helped me to quickly find a solution to my questions. Thank you :)

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

Getting protected was easy and painless

I spoke with Ashley about our protection and felt really confident about choosing the right plan due to the information provided on the phone. Ashley was really thorough and helpful with answering any questions and concerns I had about the cover - providing detail about costs and offering to explain any jargon I may not have understood that was related to policy. Overall getting my insurance set up was a quick and painless experience - which I really appreciate.

April 22, 2026
Unprompted review
Rated 1 out of 5 stars

worst experience i've ever had

made me want to give up. Quite literally the worst design of anything i've ever used. the chat bot function is so unbelievably unfit for purpose, it could not comprehend any complexity whatsoever. Asked my guarantor for a tax return after confirming salary with bank statements, a reference from the bank and one from their work. Turn back now while you still have your sanity, it is too late for us.

April 21, 2026
Unprompted review
Rated 1 out of 5 stars

Rachel was incredibly rude

Rachel was incredibly rude. No intention of trying to help understand why referencing was denied despite following their instructions exactly as stated, rather than contacting me to simply resolve the issue via a quick phone call or a few emails, they closed the review knowing that the agent will HAVE to pay them again to make a small amendment.

No choice as a tenant but I would surely avoid them as a landlord/agent...

April 21, 2026
Unprompted review
Rated 1 out of 5 stars

Do not use this company for protection

Do not use this company for rent protection!. My tenant has been in arrears since August. I reveived part of a months arrears payment from them in November, and nothing since then.

They make up excuses and queries about the rent statement to avoid and delay paying out.

There is no contact number for them so has to be done through email and they take ages to respond to each email.

Which is why it is now April and still have not received anything else from them.

You pay them to protect you in instances like this,but when you need them, they wont pay out.

April 20, 2026
Unprompted review
Rated 3 out of 5 stars

Good salesman but...

The guy I was speaking to (Ashley I think?) was very polite and nice to talk to, and I'd imagine he did everything very by the book. Very thorough in explaining everything. I just found the whole experience felt really forced. Like I was being pushed to buy when I really wanted time to consider things and get talk to my partner about whether or not we needed the insurance policies I was being pushed to get.

April 20, 2026
Unprompted review
Rated 4 out of 5 stars

It would have been 5 star experience if…

It would have been 5 star experience if the user experience was better. The UI is not built for dynamics that could occur. E.g. - there is no way to recover of an erroneous entry is made. However customer service were helpful and addressed the issue.

April 17, 2026
Unprompted review
Rated 1 out of 5 stars

Absolutely ridiculous company over two…

Absolutely ridiculous company over two weeks of back and forth with them over my referencing checks.

Wasn't able to complete the income section even with 3 months of payslips they said this was not enough evidence to prove my income over the last 3 months.

This has made me homeless and force to move into a air b and b!

April 17, 2026
Unprompted review
Goodlord logo

Reply from Goodlord

Hi there, I’m sorry to hear that you’ve had a poor experience with us. We’d like to know more about your experience so that we can learn where we can improve. Please feel get in touch with us - reviews@goodlord.co to discuss this further. Best, Charlie

Rated 5 out of 5 stars

Great experience

My whole experience with Goodlord has been really good actually. I dealt with Ella Edwards regarding the insurance. She was low pressure, very honest, and did everything to get me great quotes. When I couldn't decide between the companies she brought up Trust Pilot and helped me choose on the best rated.
In a lifetime first for me, I actually enjoyed buying insurance. Thank you Ella and Goodlord.

April 17, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look