Gudrun Sjödén Reviews 

I have noticed the Gudrun Sjödén designs are increasingly unflattering. I have even wondered if they are TRYING to make women look ridiculous. I have a number of their attractive dresses from the past and I fear that those are the last flattering designs. I am 5'1" and 110lbs, so it should not be difficult for these dresses to flatter me. Instead, I look like I'm wearing a potato sack and they aren't comfortable; scratchy, tight at the knees, and weirdly shaped. I love the full skirted dresses, high waist, 45" length, of which Gudrun now stocks very few.

My experience has been very good. Despite recent disappointment for others having issues I am very happy. I ordered a product a week ago. Despite the intervening Holiday period the parcel arrived today, exactly a week later. It is exactly as I hoped, well made and a perfect fit. Delivery time was as advised.

My wife had an awful experience as three of your staff on Tuesday at your Stockholm branch were walking around behind her making her feel unwanted and profiled. Just because someone isn't blond doesn't mean you can be unkind. I'm very glad she didn't spend money at your store today.

They chose UPS to deliver the parcel a company that has a poor review rate for customer service. UPS left my parcel at someone else's house, the delivery photo was clearly not of my property. I rang Gudrun Sjoden, and was told that they would have to raise an investigation with UPS before they would do anything with my order. So they are happy to keep my money without having delivered the goods, and make me wait while the poor quality courier they chose investigates - to find what I wonder? That I am lying?

Does anyone know what's gone wrong at GS? I've been buying from them for years and they're my favourite shop but in the last year they've got worse in so many ways. They seem to be climbing out of it now but can anyone tell me the story behind this crisis? What happened at Gudrun Sjoden?

CHEAP LOOKING TAT

AVOID. The brand is finished

I have loved this company for years and spent thousands of dollars on their clothes. For the last six months to a year customer service has plummeted. Not issuing refunds, not shipping items. You reach out for help with something and are basically told to figure it out for yourself. This company feels like it is being run into the ground and I won't make another purchase. Clearly customers are no longer valued.

£5 Service charge on items below £40 which is equal or more that 12.5% In spite of charging postage I was informed items have a service charge. What service? The cost of putting item in a bag should be included in cost of item.

I have just waited over six weeks to be refunded for items that were never received. After nearly 15 years of shopping with what was once an amazing brand, this is me signing off from any further dealings with this company after what has been exposed to me during my interactions with them over the past weeks.

No customer service! “Customer Service" does not reply to emails (I have tried 3 times) and I have not been successful in getting through to a person on the phone - just an automated message repeating that I am in a queue, which I couldn’t stand after 6 minutes of waiting. Honestly, it’s easier to get through to HMRC.

I have been a customer for over 20 years. Your customer service actually improved a few years ago, but now is the worst it’s ever been.

I still love the clothes, fabric designs and your beautiful marketing campaigns but why do you make it such an ordeal to shop with you? It is baffling.

Like other loyal customers, I lost accrued “bonus” points when you changed your system this year and you have removed the “Previous Orders” page from the website so there’s no way to check or see how the bonus status compares with real purchases.

Meanwhile, you keep sending circular emails boasting about the bonus scheme. Does one hand not know what the other is doing?

And every promotional email you send tells us to contact Customer Service! But there is no “customer service”...

I have had positive experiences. I love the clothes although some styles suit me better than others. The fabrics are lovely some are thin because they are meant to be thin and worn over other things. The colorful patterns are fun. It does take time to get an order sometimes but the clothes are coming form Sweden to the US. I have had positive customer service interactions.

I have ordered a few times before and hadn't had any issues, but as others have said here, the service seems to have gone drastically downhill. In my most recent order there was no invoice or return slip included as usual. I have reached out to the company via their website form (and got a confirmation with a case number), I tried their email on their website, and the email for an employee who has posted theirs here with no response at all from any of them for a week. I don't even have the return shipping address to send on my own as it is not posted on their website. I will never again order from them.

I discovered the company a few months ago and have had nothing but good experiences. Yes the shipping may take a bit longer that when you buy in the UK but I was expecting that when you consider the journey and have sometimes been surprised and my goods have arrived earlier than expected. Today for instance. Perhaps, being an older customer I have a little more, dare I say, patience. I find the quality and fit of the garments to equal the best in the UK. Never say never of course but I've had nothing but good experiences and no, I am not a robot either.

I was a happy customer of Gudrun Sjoden for many years. But something has happened in the last few months as everyone here mentioned in their reviews. I have ordered about eight items and I have only received two, no one informed me that they are out of stock and I can’t see that they would return the money. They don’t respond to the emails and the customer service over the phone is appalling.
Important to add that the quality of the clothing is very poor, definitely not the same as years ago. So Goodbye Gudrun Sjoden, I have since bought organic linen fabric and had few dresses made for me by local lady which is cheaper and far more ethical than you will ever claim about your products….

I would give zero stars if I could. As other reviewers have commented, I have been a customer of Gudrun sjorden for over 20 years but after the last 3 months experience with them, I will not be ordering from them in the future. I placed an order early Dec 25 and was informed it would arrive by early Jan 26 at the latest. It didn’t and with their new system, it wasn’t even showing on my orders. I sent numerous emails and made at least 6 phone calls. The emails were pretty much ignored apart from an automatic reply but the phone calls were appalling. I was made to feel like an idiot by several members of staff I spoke to. Nothing was ever resolved. Luckily I bought through PayPal and opened a dispute which resulted in a refund. Absolutely shocking and such a huge shame. You’ve lost another customer which you may be arrogant enough not to care but that number is getting pretty substantial based on the comments here.

I HAVE BEEN A LOYAL GUDRUN CUSTOMER FOR 15 YEARS. I NEVER RESENTED THEIR HIGHER PRICING AS I ENJOYED THE STYLES, COLOURS, SIZING & ETHICS. I USED TO ORDER GOODS MONTHS IN ADVANCE TO RECEIVE LATER IN THE YEAR. I DIDN'T MIND THIS.
I DON'T KNOW WHAT HAS GONE WRONG. THERE HAS BEEN A SLOW DETERIORATION OF QUALITY. DELIVERY HAS BEEN AFFECTED. INSTRUCTIONS TO SEND TO UPS PICK UP POINT IGNORED. THE CUSTOMER ACCOUNT SYSTEM HAS BEEN UNDERGOING OVERHAUL. FOR MONTHS THERE HAS BEEN NO ACCESS TO CUSTOMER ORDERS.
SADLY, I THINK MY LATEST ORDER WAS THE LAST.

I have bought from Gudrun in the past, this is the 1st time I have returned an item. Regrettably, the level of customer service communication and refund is very poor. The return was received 2 weeks ago, tracking confirmed, however I did not receive any emails from the company and am still awaiting refund. In this day and age, sorry but this is not acceptable.

They've gone from 5 stars to 1 in a bit. In November 2025 they claimed to have implemented a new system. In December all Customer history and order info disappeared. Took two emails to get them to finally confirm that the merchandise I had paid for in November was out of stock. Two more emails to remind them that they needed to refund my money. Two weeks more and the money was refunded I think the refund was short but I was SO DONE WITH THEM by that point. My wife dropped their catalog on my desk yesterday with some sticky notes ...... I re-filed it to the recycling pail/bin. There's 700 or 800 US Dollars I will not be sending them every year! btw the system update is still trash and not complete.

I have been a customer for 20 years, but now they only send half the order (from mid January), and don't respond to emails or phone. What has happened with this company?

I feel this is my only recourse having emailed the company several times to no avail. I bought a dress in January and the seam split (despite not being under pressure)-and was clearly a result of poor quality. Given the price of this brand, I would have expected a replacement without question but cannot even get a response from them. I previously loved this brand and the designs-it is so disappointing and I’m afraid I don’t want to buy anything from them again.