Amazing Customer Service!! The Navel Ring was Beautiful! My Girlfriend Loved it. Keep up the excellent work and Service I will definitely be back to shop! Thank you, Luis Acosta
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ItsHot Diamond Watches & Jewelry Store NYC. We specialize in High Quality Custom Designer Jewelry and custom watches. We have been in jewelry business since 2004. You can purchase our designs online at www.ItsHot.com or at our Manhattan jewelry store in NYC. Visit us for top designs and best prices on Diamond Watches, Diamond Engagement Rings & Wedding Rings, Diamond Earrings, Diamond Bracelets, women's and men's diamond ring, necklaces, gold chains and more!
Contact info
48 West 48th Street, Suite 302, 10036, New York, United States
- 1-212-398-3123
- www.itshot.com
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Replied to 85% of negative reviews
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Recommend!
Got a very cute diamond tennis bracelet for my daughter, she is beyond happy! The quality and the design are exceptional! Recommend!
Brilliant service!!!
I usually get super nervous when it comes to buying jewelry. But I am so grateful I found ItsHot and Oksana made this experience a breeze! She took time explaining the difference in price and qualities of diamonds and we picked the best ring for my budget, love it! I am already planning my next purchase!
Visit them!
Their diamond bracelets are so beautiful that it is very hard to choose just one! Love the bracelet I picked though and I very much recommend visiting them!
Exceptional experience!
I bought a nice Rolex Datejust watch and a pinky ring, was very happy with this purchase, the staff was very friendly. The store has a nice variety of watches and jewelry for some of the lowest prices I saw for that quality (I did shop around quite a bit, nobody beats their prices for the diamond quality they offer). I highly recommend this store to anybody who is looking to invest properly. The quality is beyond.
Amazing service.
Amazing service. They do a great job explaining all there is to know about diamonds. I was looking for a unique ring with a type of diamonds you can’t find at regular jewelry stores and they were able to provide some very nice options for my price range (to stay within price range was a requirement). Delighted with what I have got.
Rolex watch was not authentic
I purchased a Rolex watch from them about a month ago. I showed it to two Rolex specialist and they both confirmed that the watch is not authentic! I have been told that the band, the crown and the backplate are not authentic. I can not comment about the movement as I did not want the specialist to open the watch.
I had a similar model which weights approximately 110g, this one was barely 60g and this was the main reason I got suspicious and wanted to show it to someone else. I am so glad I did that. The description did not say that the watch was customized so I thought it has Rolex diamond, however, they later claimed that it is customized and they put the diamonds on it. They also claimed that the watch comes in original Rolex box, however, even the box was a replica.
Anyways I returned it and they refunded me the same day they received the watch. I had to pay $100 for the shipping since I had to of course get insurance for it. And overall it was a hassle that was not worth it!
P.S. I checked their website and notice that they have changed the watch description after I told them that I will be taking legal actions!

Reply from ItsHot.com Diamond Jewelry & Watches
Highly recommended!
I found a beautiful diamond bracelet for my wife here. Their prices are very reasonable and the staff is super welcoming and eager to help. Highly recommended!
Great!
If you are searching for unique jewelry pieces for affordable prices, you should stop by this place. They have such a wide range of diamond bracelets, rings, necklaces, earrings and pendants that will leave you wondering which one to choose!
Huge selection of diamond watches at…
Huge selection of diamond watches at fair prices. Indeed, welcoming staff are motivated not to just make a sale and commission, but to actually find the best item to your liking. I left the store absolutely happy with my new watch. Thank you!
Luxurman Watches Do Sparkle!
Hello,I recently purchased a Luxurman diamond watch and was pleased how good the quality of the time piece was made!Luxurman watches do sparkle!
Awesome service!
Went in to get my wedding band that I purchased from them a while back dipped & cleaned for our anniversary celebration! The staff was incredible & super helpful. My ring came back in less than a day looking brand new! Super affordable price too!
Extremely professional!
They have always been extremely professional and knowledgeable. No matter the occasion they have been able to fit me with the perfect jewelry item, be it for me or a gift for my wife. I can’t say enough good things about this store.
Outstanding!
I bought a diamond watch for my mum here and I am absolutely satisfied with every part of the purchase. It was fast, efficient, great recommendations from the staff, the watch looks amazing.
Great experience
Great experience. Was having a hard time finding exactly what I was looking for until I went to them. Great selection and everyone was so helpful, they didn’t mind to customize one of the rings in their selection to my specification! I had my dream diamond ring in under 2 weeks! Thanks for making this a very special Holiday Season.
I ordered a Luxurman watch and it was…
You know it's sad when you have to write a bad review of a place or a company to really get something done! I want to thank Margo A. For helping me !

Reply from ItsHot.com Diamond Jewelry & Watches
Best jewelry shop!
Absolutely the best jewelry shop in the area! Best prices, and it’s a family owned business that truly values their customers.
Product quality and affordable prices!
I bought a watch from them recently for my dad, and I have nothing but great things to say about the service I got from Arthur. He was very helpful, easy to deal with, and accommodating. I was amazed at how great their selection and customer service are. I strongly recommend this place for its amazing service, product quality, and affordable prices.
I've bought two braclete from them and…
I've bought two braclete from them and I am throughly satisfied with the items I bought and their customer service.
One of my most pleasant online purchasing experience and received both items in less than a week.
I thought I was getting free shipping
I thought I was getting free shipping, that's why I signed up and I did click a free shipping tab

Reply from ItsHot.com Diamond Jewelry & Watches
Best prices and service!
These guys know what they're doing. Purchased my wedding jewelry from here and they were very kind and fair throughout the entire process. Best prices and service hands down! They made me feel like family every step of the way, and I was so happy with my purchase.
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