Jimmy Fairly Reviews 

4,705
TrustScore 4.5 out of 5

4.6

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Rated 5 out of 5 stars

Spitalfields store! I had already visited the store previously for my reading glasses but wanted to purchase some sunglasses. I had the pleasure of being served by Giorgio! The service was fantastic y... See more

Company replied

Rated 5 out of 5 stars

April was absolutely brilliant! She and the team were super insightful and welcoming, making the experience of picking my pair of glasses an easy and smooth one. Not a natural thing for someone who su... See more

Rated 5 out of 5 stars

Top customer service at their London Soho store. Fabio was incredible at assisting to pick a pair of sunnys - i also got a free eye test.

Rated 5 out of 5 stars

Fantastic selection of glasses. Very helpful staff and totally enjoyed my experience at their store. I would highly recommend them to my friends and colleagues.

Company details

  1. Sunglasses Store

Written by the company

Make Every Customer Say Wow.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

5K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 95% of negative reviews

Typically takes over 1 month to reply

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4.6

All reviews

(4,705)

1,139 reviews in the last 12 months

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Rated 5 out of 5 stars

Great experience in store with staff

Great experience in store with staff. They fitted the glasses when they arrived which is rarely done now. My ears are lopsided so fitting is important. I got two pairs of varifocals. It was the easiest transition to new glasses I’ve ever had. I use them for sport as well and they sit securely on my face.

May 1, 2026
Unprompted review
Rated 5 out of 5 stars

Anazing glasses

Just got my second pair of glasses from jimmy fairly and again so beautiful and i love the style so much. I would love to buy maybe sunglasses next time! Prices are good in my opinion.

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

Today

Today, I went to Printemps Paris and had the loveliest experience with them.
Thank you, again.

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

5* for Soho Jimmy Fairly

I never write online reviews but I had such good customer service in Jimmy Fairly Soho (Lexington Street) that I felt the need to. I went in as my glasses were faulty but in warranty and the team replaced them within about 15 minutes in store. I expected to have to send off for them but they happened to have them in stock. Super friendly team and such a positive experience. Thank you!

June 30, 2026
Unprompted review
Rated 5 out of 5 stars

Jimmy Fairly Brighton never…

Jimmy Fairly Brighton never disappoints! Exceptional customer service, a welcoming team, and a superb range of stylish, contemporary frames at great value make every visit worthwhile. It’s this consistently high standard of service and quality that keeps me returning. Highly recommended! ⭐⭐⭐⭐⭐

June 26, 2026
Unprompted review
Rated 1 out of 5 stars

Told my order was ready by a bot, sent on a wasted trip, then asked for a refund

I ordered two pairs for collection at the Soho store. After two weeks with no collection notice, I chased it. Customer care replied in writing confirming both pairs had arrived and were ready to collect.

I travelled to the store on the strength of that email. Neither pair was there. Staff couldn't locate either.

The replies tell you why: every email came back in under five minutes, cheerfully worded with emojis. No human checks stock across a store and responds that fast. This is an AI bot auto-confirming orders as "ready" with zero verification, and the false collection confirmation was the direct result - and no transparency whatsoever about its use. When I complained, the reply admitted they would now "ensure everything is physically confirmed before advising you again" - confirming the first message was never checked at all.

There is no phone number and no way to reach the actual store, so you cannot verify anything before making a pointless journey into central London. After all this, my glasses still could not be located, so I have given up and requested a full refund. Deploying an unverified AI to tell customers their orders are ready when they aren't is irresponsible, and I regret ordering here.

June 26, 2026
Unprompted review
Jimmy Fairly logo

Reply from Jimmy Fairly

Hello Guilherme,

I am truly sorry for the frustration and the wasted journey into central London. Having an automated update incorrectly tell you that your order is ready for pickup is completely unacceptable, and I fully understand why you chose to cancel and request a refund.

I want to be transparent with you: we take your feedback very seriously, and we are actively working on removing these automated notifications to ensure that every stock check is physically verified by a human before any pickup confirmation is sent.

I hope your full refund has now been processed smoothly. If you need any assistance confirming the status of your refund or if there is anything else I can help you with, please feel free to email me directly at wecare-uk@jimmyfairly.com. 💌

Have a lovely day ahead,

Talia from the Jimmy Fairly team

Rated 1 out of 5 stars

Loved the brand however...

Loved the brand however they sent me a defective pair with literally different colours from the photos, bear in mind it wasn't a different colour pair but one that had different colour arms and body with crooked arms that took over two weeks to deliver, which they unfortunately refused to replace.

June 25, 2026
Unprompted review
Jimmy Fairly logo

Reply from Jimmy Fairly

Hello Maria,

Thank you so much for loving the brand, though I am so sorry to hear about this issue with your pair and the long delivery time.

I want to reassure you that refusing to help with a defective item is never our policy. While we don't offer direct online exchanges (we process a full returns and refund for online orders so you can reorder hassle-free), exchanges are 100% possible and welcomed in our stores.

I would love to look into your file and fix this for you right away. Please drop me an email at wecare@jimmyfairly.com with your order details so I can get this sorted for you! 💌

Have a lovely day ahead,

Talia from the Jimmy Fairly team

Rated 1 out of 5 stars

All Marketing, Zero Quality - Appalling Customer ServicMedically Flawed Products & Appalling Service - Avoid!

Avoid Jimmy Fairly at all costs!!!

They are nothing but a highly marketed trend brand with shockingly low product quality and appalling customer service.When I first emailed their customer support about my issues, they completely ignored me. It wasn't until I publicly called them out on social media that they finally bothered to reply. They only care when their public image is threatened.

Within just a month and a half, I ordered two consecutive pairs of prescription glasses from them. Both pairs were completely wrong and unwearable.
I have the official invoices to prove their gross technical negligence:
Order #0002366151: Measured my PD as 31/31, Height as 15/15.
Order #0002458534: Measured my PD as 30/32, Height as 17/17.
Human pupillary measurements do not change in a month. A 2mm discrepancy in Height alters the optical center of a lens, inducing severe prismatic effects that cause optical distortion and intense dizziness. They are delivering medically incorrect products.

To top it off, the build quality is absolute rubbish. The plastic ring on the frame has completely cracked and detached on its own. The glasses are literally falling apart. Even with all these massive failures, they refused a refund after 10 exhausting email exchanges, hiding behind legal loopholes to force a 'remake'.
I am absolutely not risking my eyesight with them a third time!!!!

April 30, 2026
Unprompted review
Jimmy Fairly logo

Reply from Jimmy Fairly

Hello,

I am truly sorry for the frustration you’ve experienced regarding your measurements, the frame issue, and the length of your exchanges with our team. I completely understand how concerning any discrepancy in your optical fitting can be.

Receiving a cracked frame and feeling unheard is absolutely not the standard of service we strive to provide.

I checked your file and can confirm that my colleague Vaiva has indeed offered you a full return. We want to make sure this is settled smoothly and fairly for you.

If you have any further questions or need help finalizing your return, please feel free to reach out to me directly at wecare-uk@jimmyfairly.com. 💌

Have a lovely day ahead,

Talia from the Jimmy Fairly team

Rated 5 out of 5 stars

Antwerp store is awesome

I ordered 2 frames with optical lenses from the Antwerp store. Unfortunately there was a system error and my order got delayed. During this process Antwerp store’s team helped me with sincere care. They gave clear information on the orders’ situation and the timing of the delivery. It is always a great pleasure shopping and even hanging out in the JF Antwerp store! Thank you!

June 23, 2026
Unprompted review
Rated 5 out of 5 stars

A lovely shopping experience

A lovely experience. The Sales Assistant was helpful and went above and beyond to locate a pair of sunglasses I bought last year.
Excellent customer service and very happy with my purchase and I would certainly recommend.

June 19, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience in both Barcelona branches

Great experience in both Barcelona locations, Diagonal and Gracia. Did my complementary eye test service in Gracia with very helpful recommendation for sunglasses prescription glasses. Ordered the glasses to be delivered to London - love this international team 🫶🏼

June 17, 2026
Unprompted review
Rated 1 out of 5 stars

Do not be fooled by the glitzy marketing

Great marketing, DREADFUL quality and NON EXISTENT customer services.
Last week whilst on holiday I noticed the film on my polarised sunglasses was starting to peel and bubble. I immediately contacted customer services who gleefully replied that my glasses were out of warranty so there was nothing they could do. I wrote back to explain that this is a technical fault with the glasses and the warranty is irrelevant. They simply ignored my email.
Today I made the journey into a store, the store manager agreed there was a fault but told me the cost of replacement would be £280, she was willing to offer me a £40 discount!!! I paid £480 for these glasses, if I was to pay the additional £240 this would mean these glasses had cost me £720. Jimmy Fairly are washing their hands of this issue and are refusing to reach a fair compromise. Under the consumer rights act they are required to provide goods that are fit for purpose. These ARE NOT FIT FOR PURPOSE.
Furthermore, I have seen on Trustpilot that this is a recurring issue with their glasses, buyers BEWARE

June 13, 2026
Unprompted review
Jimmy Fairly logo

Reply from Jimmy Fairly

Hello,

I am truly sorry for the frustration caused by this situation regarding your polarized lenses,

Our teams carefully examine each case to determine whether an issue stems from a manufacturing defect or from general wear and tear over time. In this instance, our store manager evaluated the frames in person, and my colleague Vaiva also followed up by email to explain our warranty policy and the legal framework under the Consumer Rights Act regarding products outside the standard warranty period. If there is anything we could explain further in our decision please don't hesitate to reach out to us.

Thank you for your understanding.

Talia from the Jimmy Fairly team

Rated 1 out of 5 stars

Coming from a loyal customer, only buy Jimmys if you like to burn money

Before I start, the Edinburgh store staff are amazing this review is against the company not the store - I have had 5 pairs of Jimmy Fairlys never any issues. A short while ago I purchased a further two pairs, a regret I now have. I was wearing one of my pairs purchased 2 years ago when a friend pointed out that the film was PEELING off the lens. I immediately contacted support, sent photos, I was replied to and told they would do nothing as I was one month out of warranty… £300 down the toilet and I’m now stuck on holiday with a faulty pair of sunglasses of which I can’t go out and buy more as they are prescription. Years of a loyal customer, about a thousand pounds spent all means nothing - the ‘amazing’ customer services only boils down to quick replies with no real help and the quality you expect is just high end branding. Good staff can’t fix a bad product. Excited to see what faults I end up with for my other pairs the second they leave their warranty too! 🥳

June 12, 2026
Unprompted review
Jimmy Fairly logo

Reply from Jimmy Fairly

Hello,

First of all, thank you for your kind words about our Edinburgh store team and for your loyalty over the years with 5 pairs of Jimmy Fairly glasses. That said, I am truly sorry for the disappointment caused by this situation

We maintain a strict policy regarding our standard warranty period. Applying the exact same rules to everyone ensures that we remain completely fair and consistent for all of our customers, without making arbitrary exceptions. However, I completely understand how disheartening this feels after being a loyal customer for so long and finding yourself without a comfortable pair of prescription shades for your trip.

If you would like us to take a second look at your options or if you have any questions when you return from holiday, please feel free to reach out to me directly at wecare@jimmyfairly.com. 💌

Have a lovely day ahead,

Talia from the Jimmy Fairly team

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