I am having the same issue as everyone else in these days - spent 120£, return the products through Evri, they advised parcel was delivered. As I paid by Klarna, I processed the refund manually, how... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Wish I had read these reviews before purchasing. Having been a loyal customer for some years, I ordered in good faith during a sale. I returned some items but they have not registered my return. As wi... See more
As others have said placed a large order and returned several items and no refund to then see online it had gone into administration!! Now it’s part of Moori?? What happens to all this money owed to... See more
Purchased LALARMA KAREOKE machine for Xmas and unfortunately volume to reduce noise has stopped working. Emails bounce back and no live chat available. No response via instagram and they have not been... See more
Company details
Written by the company
Please note we are not a partner of Trustpilot. We use Reviews.co.uk to collect customer reviews. They can be found here: https://www.reviews.co.uk/company-reviews/store/kidly-ltd If you are a customer and would like to contact us, please email hello@kidly.co.uk or use the live chat on our website.
Contact info
United Kingdom
- hello@kidly.co.uk
- www.kidly.co.uk
No history of asking for reviews
This company hasn't invited their customers, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Poor customer service.
Ordered and arrived beautifully…
Ordered and arrived beautifully packaged goods within 2 days. Excellent service .
Wow!
Wow!
Placed my online order at around half past 8 in the evening on the Saturday (using the free standard delivery service) received the order on Monday! Super quick!! Hadn’t even realised it had been dispatched.
So happy with the Little Dutch items ordered, particularly the musical cot mobile playing ‘Somewhere over the Rainbow’- this brought me to tears! All items were a good price, packaged thoughtfully and received in super quick time!
Will definitely use this website again.
Zipper broken
We bought 2 puddle suits, after a year and half the zips lining disintegrated and the zipper it's self is broken. It's a real shame as we spent almost £80 on these thinking they would last however they have not. I wouldn't recommend and will probably stick to a cheaper brand as we have had better experiences.
Disappointed
Disappointed. Ordered the bunny bean bag for a 1st Birthday present. Doesn’t look anything like the picture. The ears of the bunny flop down and are empty. The design of the chair has no crease between the top and bottom part. It is stuffed too much so you can’t sit inside it. This is not suitable at all for a child as they are likely to just fall off the side and sit/ lay in an awkward position. Delivery was fast even though I paid £7. Such a shame.
Sweet swan dolly bed
I ordered the dolls cot for my granddaughter for Christmas and was very disappointed, it was so small, i know this is my fault as the measurements were quoted on the description. It really is not worth the money.
Bought all my daughters Christmas…
Bought all my daughters Christmas presents during Black Friday. They were all delivered very quickly and great quality. They have a fantastic range of items
don’t make a mistake on ordering they won’t change it
purchased items in on a Friday evening and new immediately that i ordered the incorrect sizing on one or two items.
Easily rectified i thought their opening hours are monday to friday so assumed that the two or three emails i sent to them immediately would ensure that the order was amended before being sent Monday when they returned to work.. I got an email from the warehouse Sat morning to advise items were being shipped on Sat which i thought was weird as the website listed them as closed for the weekend. The items arrived today Monday and none of the sizes had been changed. contacted them on chat as there are no telephone numbers to call which is ridiculous and was l told they cant amend orders!!!! and I need to completely reorder the same items again
no thanks. send all
items back and gotta full
refund. which would take 10-14 days mind you never again
I am buying at this website from the…
I am buying at this website from the moment my daughter was born. I can’t recommend this shop more. Love all theirs products. Highly recommended. 🧡
Poor quality own-brand items
**Amended my review rating after Kidly acted upon experience**
Poor quality own-brand items that do not stand the test of time. If you are thinking of purchasing one of their own-branded items of clothing - don't. I was gifted a Kidly puddlesuit kindly purchased for my babyshower (RRP £45 so one of the most expensive ones on the market). My daughter has worn it just once and I had to wash it after a muddy day at the park. The zip lining has completely disintegrated and now it looks awful. Kidly refused to replace it because it was purchased over 1 year ago (reasons mentioned above). Quite clearly it was purchased from there as an own-brand item. Has put me off shopping with them again due to a previous bad experience last Christmas. Avoid.

Reply from KIDLY
Used Kidly a few times this year and so…
Used Kidly a few times this year and so far I’ve not had any complaints. I love their selection of toys and clothes for my daughter, and the prices aren’t unreasonable either, especially when you catch items in their sales. I’ll definitely be back ordering more things, especially the shoes!
Avoid if you can buy your items elsewhere
These guys charge for shipping yet use Royal Mail who notoriously do not deliver. It has been two weeks and I still do not have my parcel (I work from home so am here all day every day. I also have a parcel box). Avoid if you can buy your items elsewhere.

Reply from KIDLY
We use kidly for years and we…
We use kidly for years and we absolutely love each and every item. I never had any bad experience and i can't recommend them enough! Beautiful quality and great price.
Good kids toys
Bought several educational wood toys for my kids - good selection, came quickly, quality feels good and the kids loved their first few times playing.
Good quality products
I bought some canvas shoes and they are of excellent quality. Speedy delivery and well packaged. Would reccomend.
Excellent customer service and great products
This is a long overdue email. At Christmas, the parcel I'd ordered as a gift did not arrive before I departed, so Kidly dispatched a second parcel to my destination. They went above and beyond to make this happen, and the result is now two of my friends' babies have puddle suits that they love. Thank you, Kidly!
Real colour doesn't match the picture
We just received the sea blue jelly sandals, and although I am happy with the quality and style, the colour is a disappointment.
In the picture it looks bright turquoise that we loved, but in reality it's more like grey-blue-quite a dull colour.I am disappointed that they made it look better on the website than it is.We might ask for a replacement.
Amazing Quality
Ordered some KIDLY brand items, standard delivery was speedy, packaged amazingly.
Items are good quality, love that they are sustainable in the packaging.
Will be ordering again!
Had a misleading discount code that…
Had a misleading discount code that gave 10% off when it’s one’s first order. They didn’t honour it, despite myself showing that the link that I was taken to did NOT state that it was for full price items only.
Most companies would honour this still and we are talking about £1.50 discount compared to a whopping £4 postal charge for a tiny pair of beach shoes that I wanted to purchase. I will no longer shop there as they embarrassed me with this issue. And all over £1.50!!!!
Moreover, I purchased a trike last Christmas that was well over £100 and I didn’t chase a discount.
Some companies do not know how to honour their customers !!

Reply from KIDLY
Extremely Disappointing Experience
I recently had a very disappointing experience with Kidly. Despite having paid for premium delivery service for the entire year, the item I ordered failed to arrive on the scheduled delivery date. When I eventually received the item, it was damaged, and I had to send it back out of my own time. However, I was shocked to receive the exact same faulty and damaged item back for the second time, which I had to return again.
I have now been informed that the item is out of stock, and been offered to purchase a different item or a refund. So, we requested a refund. All we wanted was a birthday present for our daughter.
They apologised but there was no love.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







