KiDSnav Reviews 

640
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 38 reviews, reviewers overwhelmingly had a great experience with this company. Many customers praise the product for providing peace of mind and enhancing their children's independence, allowing for easy contact and effective tracking. People find the watches simple to use, with clear call quality and communication features contributing to a positive user experience. Reviewers appreciate staying connected, highlighting the product's role in ensuring safety. However, some customers noted concerns regarding the app, describing it as clunky or prone to glitches. Additionally, a few people experienced issues with the watch's functionality, including GPS inaccuracy and the device showing as offline or developing faults over time.

What people talk about most

Product

Users describe positive interactions with the product, often highlighting its ability to provide children... See more

User experience

Customers consistently note positive experiences with user experience, praising the watch's ease of use,... See more

Customer communications

Consumers find contact to be positive, appreciating the ability to easily communicate with their children,... See more

Application

Reviewers highlight ambiguous aspects of the app, with many finding it useful for tracking children and... See more

Quality

People report ambiguous experiences with quality, with many reviewers expressing dissatisfaction with the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Watch works well other than occassional incorrect location (usually corrected with refresh of app page or signing out and back in) and gives us peace of mind that we can contact our son and vice versa... See more

Rated 5 out of 5 stars

We've had this watch for our daughter (age 8 when we got it) and its been amazing - gives her a sense of independence, while giving us peace of mind that we can contact her and know where she is. High... See more

Rated 5 out of 5 stars

Fantastic product and peace of mind when my daughter is out playing! The app is easy to use even for the tech shy like myself! Best of all is the customer service as my daughter managed to crack the... See more

Rated 5 out of 5 stars

We’re really happy with the kidSnav watch. My son uses it and it gives us peace of mind knowing we can track his location when he’s out playing. It keeps us connected and reassured, and he finds it ea... See more


Company details

  1. Watch Manufacturer
  2. Cell Phone Store
  3. Telecommunications Equipment Supplier
  4. Watch Store

Written by the company

KiDSnav is the UK’s original kids GPS watch manufacturer. Our watches are trusted by over 500,000 parents (and counting!). Our award winning smartwatch business was established in 2019. We’re a family run company that offer the most advanced children’s tracking watch on the market. Not only do our watches track your child in real time, you’re also able to send them text messages, video call and many other features! Our watches are supplied with a warranty and on-going support from our dedicated customer service team. We also offer a no quibble 30 days returns period should (in the rare case) our product does not meet your requirement. Please be careful of cheap imitation watches online and purchase through us, an established UK kids watch manufacturer.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

640 reviews

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4.3

All reviews

(640)

38 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Great little watch

Great little device, bought for my 7yo daughter, to give her a little more independence while still being able to contact us. Really easy to use, although some of the functions were a little obscure, a quick search on the website was able to explain them. Location tracking isn't the most accurate, but we do live rurally. Tracking wasn't my main criteria for purchase however, communication was, and I like the texting function. It's easy for my daughter to call me too. And I've set it up so no unknown numbers will be accepted, which is great. Very happy with it.

September 19, 2025
Unprompted review
Rated 3 out of 5 stars

Works perfectly as a phone but the…

Works perfectly as a phone but the tracking technology is pretty hopeless

September 19, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi, thanks for your review. The only reason the tracking will be inaccurate is if there is a low data connection on the sim card you're using. As your order was placed over a year ago, I would advise you to check the credit balance on the sim. Many thanks

Rated 3 out of 5 stars

Works OK, not perfect

Website states "Chat – Click here to send a text message, or audio message to the watch. If you have two or more KiDSnav watches, you can have a group chat, so your family is always connected".

This is incorrect (confirmed by customer services). You will have to set up a different family group for each watch, you can't combine two watches into one group.

Pretty disappointing and inconvenient, watches work OK otherwise (although GPS can be wildly inaccurate and ability to place video calls seems to drop in and out).

September 12, 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant product

Brilliant product! My son loves his watch, the various apps on the watch work great and are simple to use. The location can sometimes be incorrect when tracking the watch using the app. However, refreshing the app usually works! The sound quality when using the watch to call is great too. It has really helped boost my sons independence, i don't know what we did without it! Highly recommended 👌

September 5, 2025
Unprompted review
Rated 5 out of 5 stars

Great watch and excellent customer service.

Watch works well other than occassional incorrect location (usually corrected with refresh of app page or signing out and back in) and gives us peace of mind that we can contact our son and vice versa. Call guardian feature is great along with being able to set alarms...the features we use most. On top of this the customer service is great. Last week our son had a bike accident resulting in a broken finger and broken watch to go with that. I emailed to see if we could maybe get it repaired and got very speedy response from Sally with the offer of a refurbished unit free of charge. Within days I've received this and also managed to keep the same sim meaning I haven't lost almost £20 of credit. Excellent customer service, much appreciated, thank you again.

August 19, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic product and peace of mind…

Fantastic product and peace of mind when my daughter is out playing! The app is easy to use even for the tech shy like myself! Best of all is the customer service as my daughter managed to crack the back panel and Sally got back to me within 24 hours and sorted the problem :) would highly recommend!

August 26, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid this watch

Avoid this watch. Setup is a nightmare with no clear instructions. The app and website are clunky and far from kid friendly. Worst of all, the GPS is completely inaccurate - even after turning off LBS, it still relies on it and shows locations nowhere near the actual watch. A total waste of money.

Update after reply.

The whole overall service from yourself is cheap with sarcastic replies. The watch is far from advertised & using sarcastic replies via email doesn’t paint a great picture of yourself or the company. My review is based solely on my experience & yes it could be I’ve got a faulty watch however my experience has been poor along with the customer service I’ve received so I’m more than entitled to leave a review stating my thoughts. I’m sure other users haven’t had issues but unfortunately I have & my overall experience with the watch & company have been really poor.

August 14, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi,

Thanks for your review! We welcome reviews good and bad, as it helps us improve our product and business.

We do have a word for word setup guide on our website, which contains videos, showing how to set up the watches.

You mention that the 'app and website are clunky and far from kid friendly', but the child doesn't use the website or app. The parent does.

You did seem to have an issue with the watch finding a GPS signal, and we've emailed you on three occasions letting you know that could be a fault with the watch and we will of course replace the watch or we can refund you.

We don't understand why you've called your purchase 'total waste of money' when again, we've offered to replace or refund you for the watch and as per our terms, we would even reimburse your postage costs if the watch if faulty, so you don't lose any money?

Many thanks

Laura

Update after reply.

Hi again,

We've been trying to help you in resolving these issues and your emails have been answered promptly. I'm sorry that you've had a bad experience, but as discussed, please return the watch and we'll refund you for the watch and postage costs.

Rated 5 out of 5 stars

Great watch for kids to encourage independance

We've had this watch for our daughter (age 8 when we got it) and its been amazing - gives her a sense of independence, while giving us peace of mind that we can contact her and know where she is. Highly recommend the features. Its perfect for those children not yet old enough for a phone, but where some level of contact is required.

June 1, 2025
Unprompted review
Rated 5 out of 5 stars

Kidsnav

We found Kidsnav really helpful when setting up the account for the watch to make and receive calls. Polite, helpful and quick replies made the process nice and simple.

August 13, 2024
Unprompted review
Rated 5 out of 5 stars

Great watches

Great watches that are comfortable to wear. It gives my son independence & me reassurance. Would really recommend.

August 12, 2025
Unprompted review
Rated 5 out of 5 stars

Great little watches.

Great little watches.. good value in comparison to it's competitors.. would be lost with out these. Well the kids would be! Great for keeping track of the kids and for calling them back in for meals!

August 12, 2025
Unprompted review
Rated 4 out of 5 stars

Great watch and customer service

We have these watches for both our children and they have been great. It allows them to play out and walk to school but we can keep in contact with each other. They also use them to keep in touch with family. The gps isn’t always great but we don’t mind that as we just phone or send them a message when we need to contact them. The customer service is excellent! Would highly recommend

August 11, 2025
Unprompted review
Rated 2 out of 5 stars

Potential to be great but falls short

Potential to be great but falls short. Does not fulfil description!
Bought this for my 8 year old who wanted to walk to and from school and start having a bit more independence. Thought I had done my research but unfortunately we just keep having issues. The watch came with a SIM card from 1p mobile - it said you could top up with £10 without signing up for contract. What it didn’t mention is that any remaining balance at the end of 30 days is wiped clear - so essentially it’s £10 a month for SIM card.
Said card never provided 3G signal and whenever I looked at the location it was in an area about a 10m walk away. Never once did it even show the correct street so location services are shocking. We don’t live rural either, Scottish city. I changed providers to sky thinking that would help as that’s who my mobile is with but still only ‘E’ signal and location services not improved.
Having already discussed this with Kids Nav I was told I could return it within the 30 days but nothing afterwards - so we were stuck with it.
It is good that you can phone your child, they can call you but more often than not the watch shows as offline even when I have managed to make a call directly from the watch to my mobile the app doesn’t update. The location services also only updates every 10 minutes so if I wanted to check if my child had made it to school - which is less than a 10 minute walk you would have to just wait.
Sadly, it’s just not lived up to the reviews. We are now 6 months in and looking at alternatives as it’s not fit for purpose.

I don’t understand how the technology for location services can be what they are yet no one can make a simple watch to track your child’s whereabouts

August 10, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi,

Thanks for your review. We supply a sim card from 1pmobile as their network runs off EE, and we're able to supply £1 credit on the sim card for free (so our customers can test our watches before adding credit with their network, which we advise, or a network of their choice).

Their tariff works out as £10 per 60 days (so £5 per month, not £10 as you mention), or the even cheaper option is to top up for the whole year upfront for £48, which works out at just £4 per month. This information is on our website on our 'tariff' and 'compare' pages

As you're seeing 'E' on the watch, this means the sim card you're using has a low data connection, meaning the watch won't be able to find an accurate position.

I am sorry that the watch didn't meet your expectations and hope you manage to find a suitable alternative.

Kind regards

Sally

Rated 5 out of 5 stars

10/10 exceptional customer service and product!

Communication, customer service and the product itself is worth every single penny!
I couldn't get any of the SIM cards to work at first so I emailed for help. I received a reply promptly from Laura who talked me through it and let me know that the O2 SIM required to be topped up to use it. The EE SIM (comes with credit) and Giff gaff (one I already had) SIMs didn't have a signal where I am. The O2 SIM had a full signal but just wouldn't work. I had to phone o2 to top it up, they were extremely helpful, registered, activated the SIM card & set up a £10 a month rolling bundle for me (I chose this). It took a good a few hours after that for O2 to register the bundle but once it was completely set up the watch worked perfectly! It has been amazing being able to keep in touch with my son whilst he's been at camp. Everything about the watch is phenomenal! You need to click on the map for the location to change. The gps is so accurate and easy to use. My son especially loves seeing how many steps he does each day too! I have recommended this watch to everyone and anyone that will listen! It's honestly the best buy!! The customer service is 10/10, I wouldn't have stood a chance without Laura's help as I'm useless with technology!
Thank you so much again! If you're looking for peace of mind for when your child is wanting to be more independent then I highly recommend this watch.

July 31, 2025
Unprompted review
Rated 5 out of 5 stars

Great watch for my 7 year old

Great watch for my 7 year old, now I dont have to worry when he goes out to play as I can contact him easily. The tracking system is great and easy to use and when you phone you can hear the audio clear. Since my son bought this my niece and her friend have also bought that and they have no complaints either and are very happy with the product.

July 31, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer care

Delivery of the watch was quick and prompt. Communication from the company has been great and the item was exactly as it was advertised. I had an issue with my watch 9 months after I purchased it as the home button wasn’t working and the company replaced it with no queries, sending back a brand new watch. Also including a screen protector (as my daughter has clearly scratched the face of her old one!)

July 17, 2025
Unprompted review

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