Kitbag Reviews 8,022

TrustScore 3.5 out of 5

3.5

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Review summary

Created with AI, based on recent reviews

Considering 295 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the product quality and the wide selection of items available. Reviewers often find the delivery service to be quick and efficient, with items arriving well-packaged and in good condition. However, some people were dissatisfied with the customer service, reporting difficulties in communication and a lack of support for issues. There are also concerns regarding refunds, with some customers experiencing delays or not receiving full refunds for returned items. Additionally, a few people mentioned receiving incorrect or poor-quality products, including products of questionable authenticity.

What people talk about most

Product

Clients share ambiguous opinions on product quality and accuracy. Many reviewers report receiving fake,... See more

Order

Customers consistently note ambiguous experiences with order. Many reviewers report significant issues such... See more

Delivery service

Reviewers mention ambiguous feedback about delivery service. Many customers report positive experiences,... See more

Refund

Consumers express significant dissatisfaction with the refund process. Many reviewers report extensive... See more

Customer service

People report negative experiences with customer service, citing abysmal and horrendous communication. Many... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I read the reviews for this company sadly after I had ordered from them.The general consensus from trust pilot was that the firm was OK but sadly the individual reviews showed a severe lack of custo... See more

Rated 3 out of 5 stars

Can't fault the service, very quick delivery but unfortunately the items we ordered didn't fit so had to be returned. Why only 3 stars then? The web site does state that refunds can take up to 14 da... See more

Company replied

Rated 3 out of 5 stars

Decent website with a good choice, very fast delivery too. Unforntuantly my initial return didn’t get refunded so I had to call to ask them to get it sorted, the call cost me over £14 to contact them... See more

Company replied

Rated 3 out of 5 stars

Poor customer service. No order status update, worse was never told when order had been dispatched or expected delivery date. It did arrive more information would have been nice.

Company replied


Company details

  1. Sportswear Store

Written by the company

We feel your passion and aim to provide you with everything you need to follow the beautiful game. Kitbag is the home for football online - Your club's colours run through our veins. When you think football, think Kitbag - we've got you sorted. A globally-renowned football specialist and authority in our field, www.kitbag.com is home to a huge amount of official replica kit for English Premier League giants Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Tottenham Hotspur and others. We are happy to offer a huge range of player and custom printing, so whether you're a fan of Sergio Agüero, Philippe Coutinho, Cristiano Ronaldo, Eden Hazard, Harry Kane, Lionel Messi, Wayne Rooney, Alexis Sánchez or Neymar JR, Kitbag Online Store UK can help you show your player passion like never before. Our website is managed by Fanatics (International) Ltd. As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag Online Store UK on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world. Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis. Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag Online Store UK in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S. Kitbag Online Store UK at www.kitbag.com is operated under licence by Fanatics.


Contact info

3.5

Average

TrustScore 3.5 out of 5

8K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

Fits perfectly

Perfect service. Everything is fine. The order past duty control faster as expected. And the quality of the products are perfect. Thanking you!

November 16, 2025
Rated 1 out of 5 stars

Still waiting for it ....

Still waiting for it ..... Evri are useless and had, then didn't have it and then rescheduled and now have it again but still haven't given any indication of when they will or won't deliver. Useless, awful 'help'desk ..... the terrible service of Fanatics owned brands continues.

*Update, the email below references an order I had already received in May and they provided me tracking information for an order that was already received. Not the outstanding one that I am referring to that has now finally arrived. But I think this update further shows just how hopeless the Fanatics sports retail monopoly is.

November 26, 2025
Kitbag logo

Reply from Kitbag

Hello Anthony, I am sorry to hear that your order was not delivered, and I appreciate you bringing it to my attention. I am happy to help. I have reviewed your order and sent you an email to the email address that was on the order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

Rated 1 out of 5 stars

25 to return the package because the…

25€ to return the package because the size is not good ?
For a jersey that costs 40€ plus 10€ shipping?
Might as well forget it!

November 26, 2025
Kitbag logo

Reply from Kitbag

Hello Damien, I am sorry to hear that you are unhappy with our return policy, and I appreciate you bringing it to my attention. I am happy to help. I have reviewed your order and sent you an email to the email address that was on the order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

Rated 1 out of 5 stars

Sent wrong item, still no resolution

I was sent the wrong item over a week ago (gloves instead of a fleece). After putting in a case for an incorrect item, I was told it would take 1-2 days for a review. I was also told to keep the gloves with compliments for the mistake (probably as it would cost more them to pay for return postage). After multiple emails, it is now the 8th day and I have still been told to wait, with no actual update. Today, I was also asked to send the gloves back. So as of yet, still no resolution in sight. Absolute farcical customer service.

November 25, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Good morning, Mark. We have reached out via email to assist with the issue at hand. We are truly sorry for your experience. Thank you, Jordan.

Rated 5 out of 5 stars

Great company

I had a good experience. The item was well packaged and arrived really quickly. Would consider using this company again.

November 6, 2025
Unprompted review
Rated 3 out of 5 stars

Verey slow refund policy!

Can't fault the service, very quick delivery but unfortunately the items we ordered didn't fit so had to be returned. Why only 3 stars then? The web site does state that refunds can take up to 14 days and it does! Personally I think that 2 weeks to refund the money is a bit excessive.

November 19, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Alan, I am very sorry for any issues regarding this purchase and have sent you an email hoping to further assist you. We look forward to speaking with you! Thanks, Shane

Rated 1 out of 5 stars

Horrific returns process

Horrific returns process! Returned something over 2 weeks ago and still no refund. Contacted the webchat to be told that they’ve had nothing from the carrier when I have the email from ‘ToYou’ to say I have sent it back and another saying it’s on its way back to the retailer which was nearly 2 weeks ago. Which is their return process that I also had to pay extra to return the item after being I can’t return it for a change of size. I would never use these again after this. I even went and ordered the replacement which I got today and yet still waiting on a refund for something I sent back LAST MONTH.

November 15, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Rico,

I appreciate you raising this matter to our team's attention today. I have reached out to provide further assistance and review your return. I look forward to hearing back from you when you have a moment. If there is anything else I can assist with, please don’t hesitate to ask.
Best Wishes, Madison

Rated 1 out of 5 stars

Don’t waste your time or money

Placed order and paid extra for next day delivery to my daughters, sadly no parcel arrived. I tried chatting online but they couldn’t help just told me order had been voided whatever that means as they have taken my money. I then rang customer services direct but they couldn’t do anything just repeated that the order had been voided and didn’t know why or by who. Gave me another number but hey that number is only office hours so no one there.
Terrible company will never use again and will probably have to spend money now on phone calls trying to get money back and won’t hold out to find out why the shirt got “voided”. No emails sent to me smells dodgy to me, be aware!,

November 13, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, Lyn, Thank you for reaching out to us. I am happy to help. It appears your order was not successful. I have reached out to you via email with a contact for better assistance, I hope this helps.

Sincerely, Crystal.

Rated 4 out of 5 stars

I read the reviews for this company…

I read the reviews for this company sadly after I had ordered from them.The general consensus from trust pilot was that the firm was OK but sadly the individual reviews showed a severe lack of customer service that this company needs to resolve.
I wondered if I would see the results of the money I had spent . However I ordered a football shirt on Friday and it was delivered promptly with no issues and the item was first class quality .

November 7, 2025
Unprompted review
Rated 1 out of 5 stars

Returning portal just stopped working

Returning portal just stopped working. They proclaimed that you can send back whatever you want (not used/not damaged) within 365 days, but without working returning portal they were not able to provide me with instructions how to send it back and delayed communication to reach 365 days limit. Quality of some items was terrible.

October 1, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, I am very sorry to hear that you had a bad experience with us. Please contact us by e-mail at customerfirst@fanatics.com with your order number so that we can resolve your problem as quickly as possible. We look forward to your feedback!
Joanna

Rated 1 out of 5 stars

Inflexible customer service team

I have had many previous positive experiences with kitbag but on a recent purchase I reached out to customer service about returns. I had bought 2 sizes as puma football tops are notorious for being Ill sized and not per shirt sizing guidance. This was confirmed once again in this purchase. It is worth noting in small print they advise that customers will have to pay for any returns (which alongside having already paying p&p). The cheapest option is a further £2.99. There is absolutely no good will to be found with this organisation and the customer service team are prompt in their responses but not flexible nor customer centric.

Update - Kitbag responded to the review to state an email had been sent to follow up on this. 3 hours after this reply, no email has been received.

November 6, 2025
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Kevin, I am sorry to hear that you seem to be having issues with your order, and I appreciate you bringing it to my attention. I am happy to help. I have reviewed your order and sent you another email to the email address that was on the order. Please check your spam/junk folder. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

Rated 5 out of 5 stars

Good expirience

Parcel arrived today after only a couple of days ordering it. Well packaged. Good price. Thanks Kitbag

November 6, 2025
Unprompted review

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