Little Nation Reviews 

208
•
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Looking at 63 reviews, most reviewers were unhappy with their experience overall. Consumers frequently reported that customer service was terrible, citing prolonged communication delays, unhelpful automated replies, and a complete lack of responses to their urgent help requests. Reviewers also highlighted severe issues with orders, noting that packages frequently arrived incomplete, damaged, or entirely incorrect, leaving buyers without proper resolution or refunds. Some people were satisfied with the prompt and helpful customer support experienced when resolving specific ordering errors or seeking additional product information. Others noted that certain items like bikes and trampolines were lightweight, surprisingly easy to handle, and thoroughly enjoyed by their children.

What people talk about most

Product

Customers had mixed experiences with product quality, with some reviewers praising lightweight and affordable... See more

Order

Reviewers highlight negative aspects of ordering, frequently reporting severe delays, missing items, and a... See more

Response time

Consumers find response time to be a major source of frustration due to prolonged delays. Many reviewers... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting ignored emails, delayed... See more

Quality

People report negative experiences with quality, stating that items fall apart quickly, arrive damaged, or... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Bike arrived quickly The quality is shockingly bad in my opinion I’ve built loads from bikes to slides to climbers and the balance bike from little nations was by far the worst I’ve ever built. Clam... See more

Rated 1 out of 5 stars

The customer service is terrible. We ordered a trampoline, where the sides don't stay up. Raised a ticket with them and got an automated response saying ten day response time. Its now been a month and... See more

Rated 1 out of 5 stars

Customer service is terrible. They labelled our order incorrectly so that it has still not been delivered when ordered 10 days ago. Yesterday after many tries to contact them, online chat never had an... See more

Rated 1 out of 5 stars

Bike that I purchased for my son’s birthday fell apart 2 months later and it was all parts that came preassembled. They refuse to honour any warranty, they’ve also stopped responding. Poor products an... See more


Company details

  1. Children's Toys Store

Written by the company

Discover Little Nation: Your One-Stop Shop for All Things Kids! From Toys to Clothing, Find Everything to Spark Joy and Imagination in Your Little Ones' Lives.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

208 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(208)

61 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible company

Terrible company. Temu quality products just rebranded and given a big markup. They want pics/videos just for you to return their incredibly subpar products and then stuff you around a lot. I bought a kids camera which proceeded to freeze every 20min of use and had the worst quality camera and mic known to man. Very disappointed 6 year old on his birthday

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid At All Costs

We ordered a 12 ft trampoline from Little Nation and only 2 of 3 boxes arrived, which completely ruined our son's 4th birthday. They have no customer service they are based in Australia and you can not call them and they pick and choose what emails/questions they will respond to. If my bank hadnt stepped in and refunded me I dont think I would ever have received a refund from LN directly the company are a complete sham. Please stay well clear of this organisation for the sake of your own sanity and welfare.

August 31, 2025
Unprompted review
Rated 1 out of 5 stars

My product has never arrived

My product has never arrived. I paid for quick delivery and I am still waiting for my product. They are now claiming it is missing but they are apparently investigating it but not sending out a new product and not issuing a refund.
I am having extremely poor communication from someone called Charlyn. Do not buy from this company.

September 8, 2025
Unprompted review
Rated 1 out of 5 stars

Do not order from them

I am in the UK and ordered a 14 inch bike with stabilisers and had trouble with the pedals falling off every time my son used it. I emailed them over a week ago and told them of the issue and they ( a customer advisor called Charlyn) have ignored me. Do not order from them. A cycle shop said the bike is shoddy and has outdated parts.

July 17, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid using this company

I placed Order #800914 on July 1, 2025, and it's marked as completed, but my experience has been far from satisfactory. We ordered 2 bikes and 1 helmet, but only the helmet arrived. After reaching out to the company, I was met with vague excuses regarding the status of our missing bikes, with no clear ETA provided.

Initially, we were told all items would be delivered, but now it seems the key products are delayed indefinitely. The communication has been incredibly poor, and there’s no phone number available to speak with a representative directly.

I highly recommend looking for another provider if you want reliable service and transparency. This experience has been very frustrating.

July 16, 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality & service

We ordered a grey tatami rug for our 9 month old to play on. Within less than 24 hours we had loads of threads coming out and was told its wear and tear not covered under warranty?! How does a rug have wear and tear damage in less than 24 hours from a 9 month old. I had 1 response from little nation and they haven’t responded since. One of the threads has since caused a tear in the rug and they still haven’t responded in over a week. Poor service for the price of the rug. Definitely wouldn’t recommend this company

July 15, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

Terrible customer service
Purchased a 8ft trampoline and it had a part missing.
Contacted customer service which I was passed from one person to another .

Liam from customer service advised me the trampoline was weighed when it was dispatched so it must be correct and I must have mislaid the missing part .

Now I’m
Getting nowhere

July 9, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid

Mini trampoline in box came damaged. One part missing. Emails ignored and no phone number to ring. I've accepted now that my money is lost.

July 7, 2025
Unprompted review
Rated 1 out of 5 stars

Awful - avoid

(I will update my review if the matter gets solved):
Awful - This has been genuinely poor service.
I ordered the Isla kitchen for my daughter's birthday - First, the part was missing so I couldn't assemble it.
Then I had to chase for days just to get replies to my email.
No number to call.
They confirmed a replacement part was already being sent to my address.
Only after more follow-ups did they admit they didn’t actually have the part and would send a full unit instead
Which they then delivered to an address I don’t even live at anymore & now they've stopped responding

June 1, 2025
Unprompted review
Rated 1 out of 5 stars

Purchased a foam-filled bean bag

Purchased a foam-filled bean bag. The foam was faulty and didn't expand. Had to dispose of it. No reply from Little Nation to my concerns, to my offer to send them a photo to show the problem, or to my request for a refund. It appears I do not exist now that they have my money. Avoid this company. Very questionable business practices.

June 18, 2025
Unprompted review
Rated 1 out of 5 stars

AVOID - poor quality and they do not want to refund you!

I ordered a telescope for my son for Easter, it looked the part on the website and was delivered quickly. However, the instructions were just pictures, and the parts were not labelled so the instructions wasn’t clear. After putting the telescope together you couldn’t see anything! My dad also assembled it in case I was doing something wrong but said that the focus was really bad, a 5 year old wouldn’t be able to see anything as we couldn’t. So disappointed, I asked to arrange a return, I emailed and explained that the focus was not good, couldn’t see anything just blur. I was asked to send a video. I refused as I didn’t think that me sending a video would help, I didn’t think I couldn capture the blur on my phone, I just wanted to return the telescope. Had another email and they asked me to make sure all film was removed from the lens. The lenses didn't come with film on them, it would help if they knew their products when trying to troubleshoot problems with customers. At the time they agreed to refund me, it had been 9 days since my initial email asking for a return. Another 12 days past and still no refund in my account. When I chased again it was in my bank within a day, but no email response.
Will never purchase from here again, avoid and shop local!

May 26, 2025
Unprompted review
Rated 1 out of 5 stars

This is a review for Little Nation NZ

This is a review for Little Nation NZ. I would avoid this company at all costs. They don’t reply to emails or the chat option and there is no phone number to call. Reading other reviews it seems like it’s quite common for them to ghost their customers. Worst service I have ever experienced as a consumer.

April 24, 2025
Unprompted review
Rated 1 out of 5 stars

Avoid at all costs!

Avoid at all costs!!
Similar problems that others have had, missing the mat for a trampoline. Requested photos of all items. Multiple emails requesting a new mat which have been ghosted.
Also requested a full refund and requested information into returning the item and have yet to receive this.
The UK branch doesn’t seem to have a customer service team and I’m not sure charlyn even exists.

April 11, 2025
Unprompted review
Rated 2 out of 5 stars

I would strongly recommend looking elsewhere

I would strongly recommend looking elsewhere if you are going to buy something from this store. The order arrived on time but was missing several key parts (springs for a trampoline). When I then requested these parts I was patronised ("send us a photo of missing parts" - they are missing, how can I possible do that?!) and then ignored when I complied with sedning photos of the gaps where springs should be. Still no replacements arrived yet which has really spoiled my daughter's birthday present. Shoddy customer service, missing parts, slow replacements. Wouldn't bother if I were you.

March 21, 2025
Unprompted review
Rated 1 out of 5 stars

Would never buy from them again sent me…

Would never buy from them again sent me a consignment number for shipping for both of my items only for one to show up the consignment was also incorrect to what they provided so I was never able to track. My items. Have tried to contact them to find out the location of my second item with nobody able to get back to me with a proper answer I have asked where my second item is and what the consignment number is in the email I got back was They were shipped separately still doesn’t answer where the rest of my items are or the actual consignment number or a phone number to call them or an email address to actually get this resolved

March 21, 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant service I writing this review on my…

I am writing this review on my experience of New Zealand Little Nation.
Efficient replies via email support.
Product arrived within 2 days.
I was kept up to date with order processing.
The tiny bike I ordered for my 14 month grandson was exactly as advertised.
He loves it
Thank you for great service 😀

March 18, 2025
Unprompted review
Rated 1 out of 5 stars

Scammers!!

Scammers!!! Is all I can say.. spent £116 and they had the audacity to give me a refund of £3.. didn’t even receive the item.. never got a email for delivery but apparently got delivered.. its not a uk based company it’s just a third party middle man

February 14, 2025
Unprompted review
Rated 1 out of 5 stars

Extremely Unsafe Product & Poor Customer Service

I am extremely disappointed with both the quality of the bike I purchased and the poor customer service from Little Nation. I bought this bike less than a year ago for my 3-year-old daughter, expecting a safe and reliable product. Instead, it has been nothing but a safety hazard.

First, the handlebars fell off, then the pedal detached, causing my daughter to fall. They sent replacements, but soon after, the tires wore out within just three months of occasional use. Most concerningly, the handlebars and pedal have fallen off again, leading to another dangerous fall for my daughter.

I reached out to the company over two months ago, and despite my repeated attempts, their customer service has been incredibly slow, dismissive, and unhelpful. They are refusing to provide a refund or a replacement bike, only offering to send more parts—despite my serious safety concerns. To make matters worse, they have now stopped responding to my emails entirely.

It is unacceptable to sell a children’s bike that repeatedly falls apart and endangers a child’s safety. I strongly warn other parents against purchasing from this company. The only time they responded to me was after I left a negative review—this says everything about how they treat customers.

I hope this review helps others avoid the frustration, safety risks, and poor service I have experienced. Do not buy from this company!

February 20, 2025
Unprompted review
Rated 5 out of 5 stars

Pleasantly Surprised!

Ordered the play couch for my daughter’s birthday and I was kicking myself for not taking the bad reviews more seriously. It came in the smallest box and I thought I’d been scammed. The box was suitably heavy which filled me with a little bit of confidence. After opening the box and the packaging the play couch literally sprang to life and it has been fabulous ever since. It’s really very big - we had to find it a new home as it doesn’t fit in the spot we’d designated it, and we have so much fun building with it, jumping on it, making dens, the quality is fantastic. I was really worried about ordering from here due to the bad reviews and the price of the couch is really cheap compared to other branded ones, but it’s perfect. Delivery was super speedy, great product, happy children 10/10 would order again - if I had a mansion and needed multiple play couches!

February 3, 2025
Unprompted review
Rated 5 out of 5 stars

Balance Bike for the win

Such a great balance bike for young kids! Our daughter took to it straight away and has been having a great time learning how to ride it. Little Nation products are always great quality.

December 2, 2024
Unprompted review

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