The London Pass Reviews 24,140

TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of use and the convenience of accessing numerous sights, often skipping queues and streamlining their visits. People also praise the wide selection of attractions available, encouraging them to explore places they might not have otherwise considered. However, some customers were not happy with the booking process, mentioning confusion regarding attraction points and unclear information about visiting hours or closures. A few also experienced difficulties with bus services, citing long waits and hard-to-find stops. Additionally, some reviewers found it challenging to book time slots for certain attractions through the pass, leading to wasted time and missed opportunities.

What people talk about most

Location

Consumers generally find the location options to be positive, appreciating the wide variety of sights and... See more

Value for money

People report positive experiences with value for money. Many consumers found the pass offers great savings,... See more

User experience

Clients share positive opinions on user experience, highlighting its ease of use for accessing attractions... See more

Price

Customers generally had positive experiences with the price, finding that it offered great savings and... See more

Booking process

Users describe ambiguous interactions with the booking process. Many found it smooth and easy, appreciating... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price. The only thing that is a bit confusing is that in one p... See more

Company replied

Rated 4 out of 5 stars

We got into the muesums faster and we saved a lot of money and time. We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to unde... See more

Company replied

Rated 5 out of 5 stars

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it e... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

5-star
4-star
3-star
2-star
1-star

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Overall good experience

Overall good experience - pass worked as advertised, saved a fair bit of money visiting usual attractions - only comments are if visiting during peak tourist times - july to september you might struggle to get in some places due to queuing and crowds. Also difficult to use for westminster abbey as they only allow after 1pm but have services usually so you cant always visit in the afternoon. Would still recommend for saving some money and skipping some queues.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi David,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Easy to prepare an schedule of…

Easy to prepare an schedule of activities. Haselfree access to attractions, just show the qr code in your phone. Bookings also very easy and handled.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Roger,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Expedited entry

Expedited entry
Saved twice the cost of the pass
No hassles

September 30, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

A great sightseeing option

The London Pass is a cost effective option for someone sightseeing in London. We managed to get to seven attractions over three days and we saved quite a bit of money with the pass. We also got to skip some of the ticket purchasing lines which saved us quite a bit of time as well. The staff at the ticket booth of one attraction didn't know about the London Pass, even though their museum was listed as one we could use the pass for. However, they let us in anyway! You do have to do some careful planning to make use of the pass so that you get in as many attractions as you can, but it is very worth it.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Steven,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 3 out of 5 stars

The portion of the app that plans out a…

The portion of the app that plans out a daily itinerary is a useful tool. However, it had us visiting, on a Sunday, sites that were closed on Sunday. The app also had us visiting two sites in a single day that were nearly impossible to visit without everything worth working perfectly.

September 30, 2025
The London Pass logo

Reply from The London Pass

Thank you for sharing your experience with our itinerary planner. We’re glad to hear you found it useful, though we’re sorry it suggested sites that were closed on Sunday. Our team is constantly working to improve the planner. Your feedback is really valuable and will help us make the app even better for future travelers. We hope your overall trip was still enjoyable and that you found plenty of adventures along the way!

Rated 5 out of 5 stars

It was amazing and super fun

It was amazing and super fun. The way we entered to book any sightseeing was easy to understand and really useful.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Saida,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 4 out of 5 stars

Liked being able to pick a bunch of o fthings

Liked being able to pick a bunch of things to do and then have the pass put the days together for you

August 27, 2025
The London Pass logo

Reply from The London Pass

Hi Alan,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 4 out of 5 stars

worked well at all sites without…

worked well at all sites without queuing for tickets, just scanning at attraction

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Timothy,

We really appreciate your feedback, and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

It's worth it

It's worth it. Easy to use and It save us time and money.

September 15, 2025
The London Pass logo

Reply from The London Pass

Hi Jo ann,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Very easy to use and good selection of…

Very easy to use and good selection of offers. I would however give input to make an "ai itinerary helper" so based on your selection, it find the best route and helps make the bookings.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Pernille,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Very interesting place to visit and…

Very interesting place to visit and thing to do . User frendly

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Chantal,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 4 out of 5 stars

10 days in London

10 days in London. The pass was $777 for two people. Convenient that the attractions just had to scan the pass to gain entry. Overall I’m not sure if I saved too much by getting the Pass.

September 30, 2025
The London Pass logo

Reply from The London Pass

Hi Jeffrey,

We are beyond thankful for your review. This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Great use of London Pass

The ease of access to the locations. No need to queue for tickets.

September 23, 2025
The London Pass logo

Reply from The London Pass

Hi Ces,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Everything went well

September 23, 2025
The London Pass logo

Reply from The London Pass

Hi Petra,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

NICE ONE

Good and best for new time

September 23, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

Pass is great but the booking for…

Pass is great but the booking for certainly attractions are not always available and therefore unable to maximize the full value of the pass.

September 23, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

The go pass plus was not worth the…

The go pass plus was not worth the money. It appears to have ever pass on it and we had to buy additional ones. It’s cheaper to buy the passes individually. The convenience to have one place to book is nice though.

September 9, 2025
Unprompted review
The London Pass logo

Reply from The London Pass

Thank you for sharing your feedback. We’re sorry to hear that the Go Pass Plus didn’t feel like the best value for your visit. You shouldn’t need to buy additional passes, so this is concerning. We aim to offer convenience by allowing multiple attractions to be booked in one place, and your comments will help us investigate and improve. If you’d like to share more about your experience, please kindly contact customerfeedback@gocity.com so we can assist further.

Rated 1 out of 5 stars

Had to wait in long line at Westminster…

Had to wait in long line at Westminster Abbey. People who bought direct did not have to wait. Too little time to do much with the restricted time.

September 16, 2025
The London Pass logo

Reply from The London Pass

Thank you for sharing your feedback. Westminster Abbey is one of the most popular attractions, and entry is subject to capacity to ensure a smooth experience for all visitors. During certain periods, Go City passes are only valid after 1PM, which helps manage visitor flow and allows everyone the chance to enjoy the site. We hope you were still able to enjoy the stunning architecture and history that make Westminster Abbey such a memorable visit, and we look forward to welcoming you on your next Go City adventure

Rated 5 out of 5 stars

Best way to explore London!!!

The felt this pass is way more worth than the price of used smartly. So many different attractions and experiences can be covered in one pass.

I totally recommend The London Pass to anyone wanting to explore London for the first time and are confused as to where to start and which tours to book.

September 26, 2025
The London Pass logo

Reply from The London Pass

Hi Sanjana,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 5 out of 5 stars

Money saver

The app made the pass easy to use. We only had one day in London and this pass saved us quite a bit of money. We were able to see the main attractions we wanted to see for a reasonable price.

September 5, 2025
The London Pass logo

Reply from The London Pass

Hi Amy,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look