Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more
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We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials
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United Kingdom
- www.lovetobenatural.co.uk
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I bought a twin baby carrier on the…
I bought a twin baby carrier on the 30th of August. They emailed me the following day to say they thought they had the item in stock but they have now realised they don't but expect it to be in stock the following week. I waited and heard nothing so i followed up again and got the same story.
It got to the 18th of September with still no sign of dispatch so I requested to cancel my order. They apologized and accepted my request to cancel and stated I would be refunded in full. It is now a 1.5 months later and I still have not recieved a refund. I have emailed them on the 17th and 30th of October as to when I can expect a refund and have not received any response.
I feel like this company is a scam now as I have paid for something I never recieved and my emails ignored. I would avoid this company completely!!
Amazing service and amazing advice
Amazing service and amazing advice. Had a free zoom consult after my purchase and the advice Beth gave was incredible. All these little tips and tricks that made using my sling so much more comfortable. I was basically using it wrong lol. Can’t thank you guys enough! This has made parenting so much easier :) :) :)
Wish I could give 0 starts
Wish I could give 0 starts.
I have bought 2 maternity jackets and a hoodie. But the hoodies was to wear under the jackets. On the 27th of Sep they dispatched the hoodie, but not the jacketts.
When I enqueried why they said they were waiting for a delivery!! They sold something they did not have in stock.
On the 4th of Oct I asked for it to be cancelled. Today is already the 13th and I haven't received an refund yet!
Great communication and quick delivery
Impressed with this store, it was my first purchase. Great communication and quick delivery. I bought a carrier and a coat on two separate occasions and am very happy with the service and products. Highly recommend!
Won’t give you your money back
Like many other people have said here, I still have not received my refund after more than 3 weeks, even after they emailed me confirming receipt of my return and that my refund had been processed. I’ve had to chase 3 times, and have now reported the issue to my bank and sought help from Citizens Advice.
Misleading Returns Information
Misleading returns information on website and poor customer service. Promotes ‘30 days easy returns’ on the main page of the website but doesn’t highlight only 14 days for a refund. Emails got ignored, wouldn’t recommend.
Edit: 25th February was the date of the most recent ignored email. Just took me a while to write my review. Thank you for the sarcastic response- I most definitely had two emails ignored when I requested a refund!
Further email communication from Colin: “I must have thought our lack of reply implied that you couldn't return it outwith the returns period for a refund”
So basically they just ignored me after being caught out by the misleading returns information as they didn’t care and had no intention of helping me. Awful attitude and really would not recommend!
Left a review on their website too that won’t get published as it wasn’t 5 stars.

Reply from Love To Be Natural
Excellent all round service last week
Excellent all round service last week, from the choice available to the advice to how good the website was and to the dispatch and delivery. And free tracked delivery too.
And the staff are very knowledgable I think that deserves a special mention. Beth especially, who was telling me that she's been doing this for 15 years; that level of experience is pretty invaluable and it really comes across. She is able to show you lots of little tips and tricks that she's learned over the years, things you can't learn from videos or if you buy your sling on amazon lol. Plus she's so patient and friendly!
oh and the carrier itself is brilliant, I got a Tula and I really love it. I recommend highly.
Customer service from Beth was…
Customer service from Beth was wonderful. I’d had real difficulty trying to find a comfortable sling, but honestly half an hour with her and I am finally enjoying Babywearing. She helped me find the perfect sling that’s comfortable and easy to use and suits my needs perfectly. So now I’m happy and my baby is happy. Next step is to get my partner using it too, but one step at a time! Thank you for your patience and kindness Beth it makes these early days as a new mum much more enjoyable.
Great service
Great service, great product info, great offers and discounts and great delivery.
I had been using a sling from a sling library but I had to rerun it so I was really glad to find it available at Love To Be Natural (it was a Didysling ). I know I have probably said this too many times already but the product and service were both great!

Reply from Love To Be Natural
This company is a scam, DO NOT USE THEM.
I wish I had read these reviews before I purchased anything from this company. They make it intentionally difficult to contact them regarding returning anything, and then when you do contact them you have to argue with them about whether or not you're even allowed to return it before they send you the return address!
I contacted them regarding returning a carrier and at first they tried to tell me that because I tried it on I couldn't return it.
Eventually I got them to send me the address, and when I finally got a refund (over 14 days after they received the item), it was £32 less than I paid!
When I contacted them regarding this, they are saying that they deducted 20% because I supposedly tore off a tag! I took pictures of the item before I returned it and all tags and manuals are intact and I returned it in the original bag it came in. They will not provide evidence of this supposed damage. I tried the item on one time and immediately put it back in the bag. And for this, they have deducted 20%.
DO NOT USE this company. They will try everything to keep your money, even when you return an item that is physically painful when you try it on.
Considering I had to pay nearly £12 just to return the item, I'm now out nearly £45 for an item that I tried on one time and returned in its original condition.
Read the reviews before you purchase from this company, as a lot of other people seem to be having similar issues with them and returns! Absolute scammers.
***Edit***
All I can say is read the reviews on here and you'll see lots of people having similar experiences to me. This company still have provided zero proof that I apparently ripped off a warranty tag, although I took pictures before I sent it back to show that everything was still in the original condition.
It is ridiculous to assert that trying on an item that you bought online without seeing it negates your right to return it. I tried the carrier on ONE TIME in several positions, and found it painful. Colin tried to tell me initially via email that trying it at all meant that it was not eligible for return, which literally goes against the Consumer Rights Act of 2015.
When I argued and then returned it, they initially only returned 80% of what I paid, and then when I called them out on it (and posted this negative review) they sent back another 10%.
The company have now flagged my review on here as containing "illegal or harmful content".
Once again, I strongly suggest you do not use this company. Once you purchase anything from them, they will try to hold on to your money no matter what, I had the item in my possession for no more than 3 days before I emailed them requesting a return address. I tried the item on one time, WITH THE TAGS INTACT, and then spent most of the next day looking through their website to find out how to return (they make this very difficult).
Very shady company. Truly awful treatment.

Reply from Love To Be Natural
Carrier never arrived.
Ordered a carrier and made sure the carrier is in stock and ready to ship.
It’s been a month and I still haven’t received the carrier. I have to chase customer support every week and receive the info that they will get to me by end of the week. Which never happens and I’m the one who has to chase them.

Reply from Love To Be Natural
AVOID Awful Customer Service!!
Edited since response from company! POOR Customer service!!! First of all this company are not publishing the bad reviews on their website! I sent an order back over 3 weeks ago via tracked delivery and have heard nothing!!!! No confirmation that they have received it or and refund! I have sent numerous emails and had LIMITED unhelpful responses they have defiantly not all been replied to like they suggest below!! After I opened a PayPal dispute I revived a refund! The whole process was extremely longwinded over a month and I genuinely believe that they would not have refunded me if I hadn’t gone through PayPal! (I only received a response when I said I had opened claim) A very stressful experience and there items are not cheep!!

Reply from Love To Be Natural
Ordering my wrap was easy to do online…
Ordering my wrap was easy to do online :)
I chose a lovely stripey Lenny Lamb Ring Sling which I have found to be amazing so far and am using it daily.
It was posted with no plastic packaging which is great.
Very helpful service
Very helpful service, fast and efficient delivery, would definitely use again.
The site was very helpful in helping me choose a carrier as there is a lot of choice.
Overall very impressed with the quality of our Tula carrier. It is very well made, fits great and is very comfortable. I will look forward to using it daily and as my baby grows.
Month of delay, no communcation
I ordered an item over a month ago, which was listed on the website as 'in stock' (you can't make purchases for items listed as out of stock). A few days later, having received no dispatch confirmation, I followed up, only to be told that my order was not in stock and it would be a couple of weeks before it was back in. Nearly a month goes by with no further communication from Love To Be Natural, despite me contacting them. I genuinely thought I might have been scammed.
Over a month after I ordered, I received an automated email saying my order has been dispatched. No apology or explanation.
The order was a gift which was obviously very late. If this company had been honest and up-front throughout the process, I could have made arrangements to purchase elsewhere. As it was, I was left on the hook with them.
Delays happen but it is not acceptable to leave customers in the dark - especially when you have already taken my money
Ordered a wrap March 26
Ordered a wrap March 26. On the website they promise a 3-5 days international shipping within the EU and that they will send an email with tracking information after the order had been dispatched (dispatched within 24 h according to the website.
March 28 I contacted them to ask if the package has been dispatched. I was told it was dispatched but did not receive tracking information. Asked again two days later about the tracking information and finally received a link. And here we are, more than two weeks later and I am still waiting for my package.
Why promise 3-5 days shipping? Why promise to dispatch within 24 hours? Why promise to send tracking information when the package has been dispatched?
Only reason I give 2/5 is because Collin from customer service actually replied quickly and ensured me I will receive the package sooner or later.
My return took forever
My return took forever. They didn’t comply with the Cobsumrr Rights Act 2015. I had yo send several emails reminding them and ultimately threatening them to get my money back.
Please do not use this company!!
Please do not use this company!!! I emailed LTBN regarding a return. Sent it back signed for.
Sling was delivered back to the company 6 weeks ago!!!!!
I havent had an update or refund. I have emailed and just been palmed off completely. Scammers and just so disappointed to be losing a big chunk of money. Absolutely disgusting messing around with hard earned money that a family needs in order to feed themselves.
Fast service.
Very disappointing experience with this…
Very disappointing experience with this company.
Ordered a very expensive baby wearing coat on 14 January. Got an order confirmation, but no shipping notice.
On the 19 January I emailed to ask if the order had been shipped. The reply was that it was delayed en route to LTBN from Mamalila. I pointed out in my reply that the website should have stated that the coat was out of stock but LTBN didn't agree with this. I was told the coat would be due in the following week, then it would be shipped.
I heard nothing the following week so emailed again on the 26 January. I was told it had been delayed again and was told it would now be the following week. On the 29 January I requested the order cancelled and a refund sent because at this point two weeks had passed since I paid for the coat and it hadn't been shipped yet.
LTBN said no problem and sent me the cancelled notice shortly after. However I did not receive the refund in the 2 weeks following this. I disputed the transaction through my bank and received the money back from my bank almost immediately. So I never got the refund direct from LTBN and who knows when I would have got it.
Overall very disorganised company and poor customer service.
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