Love To Be Natural Reviews 

173
TrustScore 1.5 out of 5

1.3

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Review summary

Created with AI, based on recent reviews

Considering 42 reviews, most reviewers were let down by their experience overall. Consumers frequently reported that their purchases were never delivered after weeks of waiting, and trying to reach customer service through emails or online forms led to complete silence. People also shared frustrating experiences trying to cancel purchases, stating that promised refunds were never processed and they had to contact their banks for help. However, some people mentioned that product availability details were misleading, because items advertised as ready in stock actually required international shipping and faced major delays. Reviewers expressed disappointment over receiving no order confirmation numbers and being left completely in the dark regarding shipment updates.

What people talk about most

Order

Consumers express deep frustration and disappointment regarding their order experiences, highlighting severe... See more

Refund

Users describe negative interactions with refund, highlighting a widespread frustration over unresponsive... See more

Product

Reviewers mention ambiguous feedback about products, noting long delays and items not arriving for weeks or... See more

Delivery service

Reviewers highlight negative aspects of delivery service, frequently reporting missing items and severe... See more

Customer communications

Clients share profound frustration regarding contact issues, consistently highlighting a complete lack of... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Sadly, as I so wanted to love this company, it’s been a torturous process to buy a Mamalila a jacket which I purchased to carry my newborn and then return it as it was too small and the company didn’t... See more

Rated 1 out of 5 stars

Ordered and paid for baby sling 29th November 2025. After numerous emails chasing whereabouts, and lack of response. Placed order directly with supplier in Sweden (which was also £15.00 cheaper)... See more

Rated 1 out of 5 stars

1 star goes out to my bank for retrieving £160. From love to be natural 5 months after my pyrchase that i never received. No emails responded to and she does not post any poor reviews on her site...... See more

Rated 1 out of 5 stars

Just don’t use these people. We sent something back that didn’t fit and we were lucky we paid by PayPal otherwise wouldn’t have got our money back, as they went into hiding and we spent 4 weeks tryin... See more


Company details

  1. Baby Store

Written by the company

We're the UK's largest, specialist online independent babywearing store. You can buy an amazing selection of ring slings, baby carriers and babywearing coats and accessories for newborns, babies and toddlers from LennyLamb, Ergobaby, Didymos, Integra, Little Frog and many more. We've partnered with YOTPO for our customer reviews and you can read nearly 6,000 5 Star Reviews on our website. We score an average of 4.85 out of over 6,000 reviews with Yotpo. https://lovetobenatural.co.uk/reviews-and-testimonials


Contact info

1.3

Bad

TrustScore 1.5 out of 5

173 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.3

All reviews

(173)

42 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

AVOID THIS COMPANY

Purchased a carrier from this company at the end of October. Contacted costumer services because we felt it wasn’t the right carrier for us. Colin from costumer services advised to return the carrier which I did as instructed. Sent carrier back with Royal Mail tracked. Return was made 2 weeks ago and since then I just don’t get a reply to my emails anymore. They don’t even confirm if the carrier was received neither reply to my refund request. It feels that they just completely ignore your emails. I wished I had read their reviews on Trustpilot before buying because I am now short of 89.9£ which its a lot of money nowadays.
The reviews they show on their website are only of those transactions that went well but there is clearly a lot of them that are truly disappointing.

November 11, 2022
Unprompted review
Rated 1 out of 5 stars

Like the plague.

Avoid, avoid AOID.
I find its pretty rare these days to have a bad online buying experience & to receive awful after service comms. But I've found one now.

Ordered an item for wife's birthday. Week later no parcel, no communication so I chase it up. Long story short, after several emails (all instigated by me) and a month later, LTBN claim it must have been lost in post, they no longer have that item(?) and are arranging a refund. Guess what, much like the parcel, I'm still waiting for the refund too! Absolute joke, do not give them your money.

October 16, 2022
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Ben,

Many thanks for taking the time to leave a review.

As per our many emails, your order was indeed dispatched and I’m very sorry that your delivery never arrived; we can only assume it was lost in the post as a consequence of the Royal Mail strikes.

We have had several customers in the same position over the past several months, although I have to say none have been as less understanding as yourself.

We do not have any more of the colour and size of the item you ordered, as the item is from a Ukrainian brand; for obvious reasons, we are unable to source any more.

As per previous correspondence your refund has already been processed.

Of course if the item does turn up over the next few days / weeks you are more than welcome to keep it for free.

Have a fab day, Ben!
Colin

Rated 1 out of 5 stars

Beware- almost imopossible to get a refund!

The customer service was very nice during the shopping and shipping process. Unfortunatelly part of my order was defective (I send them pictures and everything) and the shop agreed to make a partial refund, which they didn't manage to process in almost three months despite my nagging emails and eventually they simply stopped responding. At some point they said they forgot and on another even claimed that they had already refunded me. I had to open a despute on Paypal to finally get my refund. They haven't even acknowledged my paypal messages and they haven't apologized at all. I do not recommend this shop.

September 24, 2022
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Tana, I do apologise again for the delays with this, I still can't understand why it never completed. But I'm glad we were able to get it all finalised last weekend.

Many thanks and kind regards,
Colin

Rated 5 out of 5 stars

Absolutely love the service I received…

Absolutely love the service I received from lovetobenatural Beth & Colin! At first I ordered 2 slings but didn’t like them when seeing in person (personal preference, though colours were beautiful and packaged nicely), arrived very quickly but then I decided to return them, and it was without problems. I was worried as for some people saying they had difficulties, however all I experience was very professional and quick service. They have the best selection of wraps and slings and the best thing was that I asked about one particular wrap which they didn’t have on the website at all, if they happen to stock anytime (it was quite new release from didymos). Beth kindly answered that they can order one for me with their next Didymos delivery! It took about 2 weeks and I received the wrap next day (after they received the order delivered to them). I was willing to wait 1-2weeks more as the European deliveries nowadays take ages, so it was such a surprise! I received my wrap and I cannot be happier, my dream wrap is with me. I will definitely be buying from them again and highly recommend. The best UK based retailer for slings for sure. I can’t thank Beth and Colin enough, I am literally smiling since the dream wrap arrived🥰

July 6, 2022
Unprompted review
Rated 5 out of 5 stars

Simply Excellent service

Simply Excellent service! I was overwhelmed by the choice of slings available, but I wanted to get the best one for my newborn.

I wasn’t convinced that getting the most expensive one meant I was getting the best one for my baby, so I reached out to Love To Be Natural for some help and advice and they were just superb! Sensitive, patient, knowledgeable and sooooo helpful!

They helped me choose the best one for me, and I am over the moon with it. It’s pretty, comfortable and my baby is happy and secure in it. Thank you so much!

May 25, 2022
Unprompted review
Rated 1 out of 5 stars

Awful. Avoid and shop elsewhere.

Truly awful customer service. Took my money back in March and still no item or refund.

I purchased an item that I was told the next day that it was no longer in stock. Was told it would take 2 weeks to be in stock. I waited and after 2 months of chasing for an update from the store I asked for a refund. That was 09/05 and as of today (24/05) I still haven’t received my money back or had a response from store.

May 24, 2022
Unprompted review
Rated 1 out of 5 stars

Still waiting for my order, Poor customer service!

I've ordered Love & Carry baby carrier on 20th March and I was hoping to get it delivered within couple of days, as delivery states 1-2 days. Now 10 days passed and I haven't received anything yet. I've tried calling their number, writing emails with no answer, very poor customer service.
Now I need this carrier asap and I don't know should I wait or cancel the order.

March 31, 2022
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi,

Many thanks for this review and for letting us know about your experience.

I can see that your order from 20 March was dispatched on 21 March, and we are very sorry to learn that it did not arrive with you.

We replied to the one email you wrote and as you know arranged for a replacement to be sent immediately on Friday of last week, so that will be with you in the next few days.

Have a great day and thanks again,
Colin

Rated 1 out of 5 stars

Poor customer service

Ordered a sling and a toy on 13/08 and received 02/09.
My order took two weeks to even be dispatched. I had to email for updates as LTBN was not forthcoming, ​and I had just been left to wonder what was going on.
The sling I chose was listed as 'in stock' on the website, and I wasn't told anything about a delay, or even that the sling wasn't actually 'in stock', until I contacted LTBN.
I have asked for a fitting consultation and both emails have gone unanswered.

This is poor customer service. Would not recommend at all.

Edit to clarify:
I placed my order 13/08 and received an automated email 13/08 stating my order was received.
I emailed LTBN on 19/08 as I'd heard nothing about dispatch of my order, and it was only in their reply on 19/08 that they told me about the delay and stock issue. Here is the point missed: I think better customer service would have involved LTBN emailing me about stock issues when I placed the order, rather than leave me to wonder what was going on for a week; especially as their website sets the expectation that most orders are dispatched within 24 hours.
I have checked all email folders and I have received no reply to either of the sling consultation emails I sent. That was the final straw in me bothering to leave a review.
Would not recommend.

October 1, 2021
Unprompted review
Love To Be Natural logo

Reply from Love To Be Natural

Hi Victoria,

Many thanks for the review and for letting us know about this, I'm very sorry to hear of your disappointment.

Checking in on your order I can see that we did have a stock issue with the sling which we acknowledged and apologised for at the time - we acknowledged that you should have received an update to let you know right away, and we apologised that you appeared not to have received that. We have processes in place to update customers in the event their orders cannot be shipped right away.

Your initial enquiry was responded to within less than 20 minutes, and from reading your email, you were very appreciative of the speedy response; we later provided you with a dispatch estimate and we dispatched within this timeframe.

Regarding your request for a consultation, I can see that we replied asking you to confirm which type of consultation you would like, but I don't seem to be able to see your reply to that, so it looks like there has simply been a miscommunication along the lines somewhere and I do apologise for that.

Please let us know if we can help further, Victoria, otherwise have a great rest of your day and take care, Colin

Rated 5 out of 5 stars

Super service

Super service! I returned a carrier that I knew I just wasn’t going to get in with. I posted it on Wednesday and then the next morning I received a confirmation email to let me know it had been received along with my refund. Amazing service!

And not only that, I received a personal email from their consultant offering to help me choose a carrier. Honestly fab service. Thankyou!

April 23, 2021
Unprompted review
Rated 1 out of 5 stars

Not Peace or Love at all...

Bought a wrap for the first time and it was far too long for me to use. I emailed them to return the item as I had not used it outside or for more than two minutes before realising this and was told I would not be eligible for a refund.

I asked to have this issue escalated to a manager and didn’t hear anything back.

I then reviewed the item and company and my review was deleted and not used on website.

What bothers me more than anything is when companies use peace love and natural things to sell and don’t actually have and peace or love or morals at all in business.

I wouldn’t use them again.

This morning after this review I received this response from the company....

Hi Maria,

Apologies the delay in response, it looks like this email has been completely missed due to volume.

We are unable to accept returns of used items - this includes trying wraps on with baby, with which we have to be much more strict given the current pandemic.

We do understand how difficult things are, and we're not trying to be intentionally difficult, but we simply can’t accept return of used items; that’s not how returns work. Returned items need to be in their original, as new condition and suitable for resale; even after trying a wrap with a baby, the wrap will no longer be in the condition it needs to be; I'm speaking from 12 years worth of experience.

We simply don’t have the capacity (or indeed the ethics) to accept returns regardless and then dispose of items that can’t be put back in to stock.

Kind regards,
Colin

I have informed Colin that if they can not provide refunds due to covid then they should not be open as a business as it is unethical and discriminatory to customers and also that a used wrap (although mine is far from used) is actually known to be a better option due to the softness after washing and stretch. He has obviously never wore a wrap!

I will update here with response however it seems an ongoing issue with this company providing refunds as I can see below.

April 12, 2021
Unprompted review
Rated 1 out of 5 stars

Do not shop here!

Do not shop here!! Still waiting for my refund one month later. The company will not answer calls or respond to my emails. At first I asked for an exchange but I was informed that due to covid this wasn't possible. I then asked for my refund and I've had absolutely no response. It's disgusting as most of the people who will shop here are on mat leave and are therefore on very little income.

April 8, 2021
Unprompted review
Rated 5 out of 5 stars

For a while now I’ve been thinking of…

For a while now I’ve been thinking of taking advice on how I’m using my sling as I could never seem to get it quite right. In the end I contacted Beth at Love To and Natural and after even just a half hour zoom I couldn’t believe the change it made to my comfort level when using the sling. My advice to other beginners is purchase a good quality sling and don’t be afraid to ask for help if you need it. It will improve how you use your sling and make babywearing much more enjoyable. I highly recommend.

February 23, 2021
Unprompted review
Rated 1 out of 5 stars

Horrible company

Horrible company. They refused to give me the refund I was entitled to. In the end I sent the item back and put in a claim with PayPal which was successful. I have in the past ordered without issue but if you have a problem they are terrible. Even after pointing out I was entitled to a refund they tried to fob me off with store credit. I have since seen lots of similar negative reviews. I can only assume the positive ones are lucky customers who had no issues or they are completely faked reviews. I don't recommend spending your money on this website. AVOID!

February 20, 2021
Unprompted review
Rated 1 out of 5 stars

Had to threaten court action to get refund

My wife ordered a sling for our daughter and she was charged twice for it due to a glitch with the website. Love to be natural were notified and agreed to refund the second charge, but the refund didnt happen. Over a several weeks we had multiple promises of a refund that came to nothing. Eventually we had to threaten court action to get the money back.
Very poor service.

January 21, 2021
Unprompted review
Rated 5 out of 5 stars

Brilliant

Brilliant. Competitive price, item in stock when ordered and delivered next day even though I chose free delivery as I was in no particular rush. Impressed with everything and will recommend to my friends.

October 27, 2020
Unprompted review
Rated 5 out of 5 stars

Good advice over their chat service

Good advice over their chat service. Excellent pricing and very fast delivery. Placed the order at 3pm and it arrived at 10:35 the next morning. Will definitely be using again.

October 9, 2020
Unprompted review

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