Nordic Car Rental Reviews 

Avoid….Supposed to pick up car from airport…wrong, shuttle bus to industrial park
Long check in,wrong car to one ordered received “upgrade” to 5yr old 178k on clock nail,dints in it and bits of panel missing,air conditioning didn’t work,juddered in braking,engine management light came on after 1st day.
On returning they forensically poured over it and found a chip in windshield about size of a full stop…resulting in bill of €1700,£1567….
I was travelling alone with my 13 yr old son who became upset as he thought we would miss flight as shuttle bus left without us ,I payed under duress .
Customer next to me was charged $50 for being 2 ltr short of fuel
Another received car with chipped windshield
This company is a stain on Iceland and am in contact with Iceland tourism board and North American tourism.Currently in dispute with credit card company over disgusting treatment.

The staff were very nice and the process was as smooth as it could've been. No problems with the car.

We got picked up from the airport to the car rental place for free. We had some issues with our booking (name of the rental booking was my friend) and me wanting to use my card for the security deposit.

My friend didn't have a credit card so we were stuck, a new car rental booking (new reservation) would cost double the rental fee so we didn't know what to do. After a lengthy conversation with the duty supervisor managed, she managed to honor us a new booking under the price as per the original booking.

We returned the car and the deposit was returned swiftly back to my card. The car was a little run down, but overall we didn't experience any issues. Happy with the booking despite the slight hiccup at the beginning.

When dropping the car off, it was outside office hours so we parked the car outside the rental office and dropped the keys off in the box. We had to take a taxi to the airport (taxis are very expensive in Iceland), it made us realise that it is vital to have a car rental in Iceland if you want to explore this beautiful country.

This is an alternative name for City Car Rental—this company has multiple aliases in an attempt to dodge the many, many bad reviews from people they've screwed over. We booked a car through this company for our trip to Iceland. They made us wait for hours in the airport for our scheduled pick-up, and then hours more inside their agency to actually get a car—at which point they tacked on additional fees wherever they could, including a several hundred dollar charge for going over their mileage limit that anyone leaving Reykjavík would exceed. Do not use this company under any circumstances.

Service was great and I was able to upgrade the car I reserved for a very modest price increase.

Today we got late with car return and we dis not have so much time to get to the airport, neverthless Mr. Haffi from Fair car rental provided us very fast and smooth service with car return which we appreciate! Very proffesional behaviour!

The car was in excellent condition, the staff was kind and operative, the transfer was fast. All in all, we were very satisfied with the company, I recommend it!

Very good experience! Special thanks to Marek who was really helpful and kind!

After making us wait for 1 HR sat In a crappy office, a very disgusting agent , they asked me for a credit card for a deposit and because mine would work with the limit, they made me pay 29 euros extra per day on top of what I had already paid for the car.. plus they gave me the little crappiest car, all rusty and not even sat nav or anything. The agent was not empathetic at all and treated me badly. The whole thing is a scam.. surely 2/3 people won't have a working credit card and they make you pay the whole thing again.. don't hire this company

Staff and service are excellent and very efficient! Special thanks to Rimas who helped us to resolve our issues and was very kind to us.
The car we received was in great conditions and we could drive anywhere we wanted. Thanks for this amazing experience 🤩

Very good experience of the renting. Thanks for the great support from Marek, looking forward to meeting you again.

Great price! Wonderful staff! Special shout out to Marek for his wonderful customer service.

Rimas was INCREDIBLY helpful! We struggled with our initial car rental when we first landed for a week vacation. The service on Day 1 was frustrating. On Day four, we woke to a dead car, not due to anything we had done (door open, light on.. we had checked the night before!). We got a jump, drove back to rental and Rimas helped us without question! He was kind, professional and very understanding!! Thank you Rimas!!!

Theses guys were great really went out of their way to help us out
Special mention to ugata who really went above and beyond

Fleet old and poorly maintained. The first proposed van was full of bumps with a flat tire. When I complained they gave me another one again bumped, but apparently in condition to drive. 15km after we left the agency 2 engine dashboard lights turned into red. Went back to the agency and they gave me a third one, again bumped with missing parts in the car interior. No way to get anything better. Totally disappointing

Highly recommend this rental car company. We had a great experience with them. Ekkert checked us in and out and was extremely organized, professional and nice. Our car was ready for us when we got there and was exactly what we picked out online.

We had rented a dacia duster with roof box from 15 to 25 July, through our travel agency. Had arranged to pick us up from our hotel at Keflavik in order to get the car. Phoned 2-3 times until I managed to get someone to pick us up (they initially told me they do not do that kind of service!). Got there around 8 am , they told us there was no such car available and we should wait. After more than an hour waiting and after my reminder that we should get a proper service, they offered us a "free" upgrade to an old Toyota Land Cruiser 358.848 km. We took the "offer" since it was our only alternative at the moment, but that cost us surely 20% more on diesel fuel.The stuff was polite and apologized for the inconvenience. We finally left with the car past 10 am. When we came back to return the car on July 25, they did a first inspection of the car and told us that we should perform a car wash so as they could do a thorough inspection, even though we had been charged the platinum insurance package, which surely covered every damage of the exterior surface of the car they could not inspect at the time! I pointed that out to them, but their response was that either way they had to make the inspection! So, we had to lose another 30 minutes looking for a car washing in the area. Otherwise, they would charge us an extra 110 euros for the cleaning. Think everything was done for the extra charge. The lady and her supervisor which served us during the return of the car, where indiferrent and gave us less than enough attention.

Very nice and friendly staff , Aisha was so kind and nice , car was good , we spent lovely time at Iceland

Dangerous cars putting your life at risk!!!

These are very old cars with extremely high use - over 200,000 km in many cases. These should not be on the road at all. Brakes that don’t work – worn tires that need to be replaced – engines that barely start – check engine service lights on – rusted body damage apparent and who knows what else that cannot be seen.

Do not fall for the low rates -- it is a scam!! You will risk having car stop working in the middle of nowhere... or worse have a flat tire or other mechanical malfunction and crash. The Ring Road and many others do not have safe places to pull off -- the road is built up and drops off steeply to the side. You do not want to have your car die on you in Iceland. Imagine being stuck overnight somewhere in the cold with no shelter other than the car, your car is stuck on the road where it can be hit by other cars, the lights/power have died on your car, and you have no mobile signal. That is the risk you are taking with this shameful company.

Think of the workers as actors -- they seem nice at pickup and in the office. But it is an act so you don't realize until too late that they are giving you a horrible dangerous car that no one would ever rent. If you do end up there and are reading this review while waiting forever (between the pickup, shuttle loading, and further wait at the location), ask to check the kilometers on the odometer and open hood to see engine before you accept the car -- you won't believe how bad. You may be tempted to just go along with it – don’t do it. You’ll end up having to return the car or break down somewhere.

They operate under multiple names, so check the two addresses below to see if your reservation or website has the same address. Check out other reviews and do web search for these names and you'll see horrible experiences others have had.

Economy Rent a Car
City Car
Fair Car
Iceland Car Rentals
NU Car Rentals
Wild Campers
Nordic Car Rentals

Location near Keflavik Airport
Njarðarbraut 11
260 Reykjanesbær

Location downtown
Hverfisgata 105
101 Reykjavík