Previously I gave a 5 star review for the process of getting a new car, and how good Charlie Crouch was. Sadly, the process of trying to get my reservation deposit refunded is a nightmare. So many pro... See more
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See what reviewers are saying
Although in the end I couldn't find the car I wanted, I would thoroughly recommend this dealership, from the welcome from the highly professional and friendly receptionist, to the sales service I got... See more
Good initial discussion re vehicle pluses and minuses. Was a bit rushed to make a decision to reserve the vehicle as the company wanted to sell it before the end of the month account closures and t... See more
Company replied
Wanted to thank Charlie Crouch for helping find my perfect car, amazing service and went above and beyond to help me find what i needed. This will be the third time ive been back to Kia Brentford dea... See more
Company details
Written by the company
Norton Way Group is an established dealership group based in Hertfordshire & London. We've offered a variety of different manufacturers since opening in 1989 and strive to deliver only the best customer service.
Norton Way Group, Serving North Herts & London since 1989
Written by the company

- We strive to deliver only the best customer service.
- Our family-run business has been servicing a loyal customer base since 1989. Our customers appreciate the high level of customer service that we've delivered year after year.
Contact info
963 Great West Road, TW8 9FX, London, United Kingdom
- 02038410241
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This company invites their customers to review, whether positive or negative
Replied to 68% of negative reviews
Typically replies within 24 hours
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Courteous and prompt treatment
Courteous and prompt treatment, knowledgeable salespeople, good coffee.

Reply from Norton Way Group - GWR Kia
Nice place to get your new car !
Everyone working there is very polite. All my questions were explained clearly. The place is very nice also with coffee and soft drinks available.
As to location- very convenient and easy to get to.

Reply from Norton Way Group - GWR Kia
Excellent dealership and great inventory
Patient, Professional, and very Helpful. Large inventory too.

Reply from Norton Way Group - GWR Kia
They communicate and keep you updated
They communicate and keep you updated. Are helpful and polite.

Reply from Norton Way Group - GWR Kia

Reply from Norton Way Group - GWR Kia
great service and experience
My first purchase of a car from a dealer, i dealt with both Muj and Ven who were both great, very helpful, polite and explained everything thoroughly, it was a very relaxed experience. The car itself is amazing, am loving it!

Reply from Norton Way Group - GWR Kia
Excellent Customer Service at Kia
As a first-time car buyer with no prior knowledge of the process, I had an outstanding experience thanks to one of the team members [Rey], who clearly explained everything and made the entire process smooth and straightforward.
The entire Kia staff was incredibly kind, welcoming, and supportive from start to finish. They created a comfortable environment and truly went above and beyond to help.

Reply from Norton Way Group - GWR Kia
10/10
Thank you Simon for providing us an excellent service when ordering a Motability. 🤝

Reply from Norton Way Group - GWR Kia
Good team. Good experience
The showroom was very nice. Ven was very polite and helpful and patient. The process was pretty smooth and everything was clearly informed.

Reply from Norton Way Group - GWR Kia
Disappointed with Customer Service from Senior Sales Executive
While I was initially happy with the overall experience at GWR KIA, my interactions with Ven, the Senior Sales Executive, were extremely disappointing.
This was my first time purchasing a car in the UK, so I had several questions. Ven often seemed irritated, dismissive, and even said, “Why would this be your concern?” which made me feel uncomfortable.
He was 30 minutes late to our first appointment and only provided essential car information and checklists when I asked. Even on the contract signing date, I felt pressured as he pushed me to sign the documents quickly, mentioning his next client was waiting, instead of giving me time to go through the details.
At one point, he made a remark implying that my English was not good enough to understand him—something I found both disrespectful and discriminatory.
The rest of the GWR KIA team were professional, but my experience with Ven fell far short of what I expected.

Reply from Norton Way Group - GWR Kia

Reply from Norton Way Group - GWR Kia
Used car purchase
First of all I found it difficult to park, there were no spaces. The initial contact with the sales agent was pretty straightforward. I got the usual sales push for extra insurance products which I declined. However, I got no response with follow up emails so I had to go through the process with the sales agent when I went to pick up the car which was unnecessary. The final handover of the car was very matter of fact, here is your car, enjoy it, no handshake and that was that.

Reply from Norton Way Group - GWR Kia

Reply from Norton Way Group - GWR Kia

Reply from Norton Way Group - GWR Kia
Mixed Experince
I am overall happy with the car I purchased. However, I feel your sales staff are incentivised to push products rather than to provide quality service, and it shows. For example, the standard 2-year service package was presented as special offer (buy one year and get 2nd year free) by the salesperson which was not true. Disappointing.

Reply from Norton Way Group - GWR Kia
No hard sell ……very relaxed experience
Fiendly relaxing service… no hsrd sell!!! Daniel was very helpful and patient about my needs. Nedded an automatic to replace my manusl car after a sttoke!! This is my second car from Norton group and not disappointed by eitger experience.

Reply from Norton Way Group - GWR Kia
Kia is definitely my No1 choice!
From my very 1st email to actually picking up my car all members were most helpful very polite and accommodating. Nothing was too much trouble and always went over and above. I'm so glad i choose Kia Norton Way you honestly won't be disappointed. A big shout out to Simon who was just amazing. Thank you so much. 😊

Reply from Norton Way Group - GWR Kia
Rey was extremely friendly and helpful…
Rey was extremely friendly and helpful to introduce me the car and accompanied process. Great visit service and car thank Rey

Reply from Norton Way Group - GWR Kia
Sat at GW KIA.
we had an appointment with Sat. had a lovely chat with him while he sorted out our application. very happy with customer service received.

Reply from Norton Way Group - GWR Kia
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