On the Beach Reviews 

96,392
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 18,633 reviews, reviewers had a great experience with this company. Customers frequently praise the straightforward booking process and competitive prices, leading to many wonderful and memorable holiday experiences. Reviewers often highlight the excellent service and support, which contributes to their satisfaction and encourages many to book repeatedly due to the company's reliability. However, some customers noted difficulties with customer service, reporting long waiting times and challenges in communicating with a real person. A few also experienced holiday details differing from expectations, like room descriptions or flight changes, and mentioned concerns about unexpected fees or price increases for amendments.

What people talk about most

Booking process

Users describe ambiguous interactions with the booking process, with many reviewers finding it easy,... See more

Holidays

People report mixed experiences with holidays, with many customers expressing significant dissatisfaction due... See more

Price

Reviewers mention ambiguous feedback about price, with many customers reporting positive experiences, finding... See more

Service

Customers consistently note ambiguous experiences with service, with some praising quick and efficient... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant frustration due... See more

Reviews shaping this summary

Rated 4 out of 5 stars

In all honestly I have not had the greatest experience at first with on the beach. However, a woman called Melissa literally saved my holiday and rectified the company's mistake due to system failure.... See more

Company replied

Rated 4 out of 5 stars

After researching where we wanted to go we compared all main holiday companies but wanted better flight times. On the beach enabled us to book the holiday we wanted with a choice of airlines and flig... See more

Company replied

Rated 5 out of 5 stars

We had a lovely holiday, with lots of fun. We made unforgettable memories, everything was great , the hotel was amazing with great food and plenty swimming pools and excellent atmosphere. The staff w... See more

Company replied

Rated 5 out of 5 stars

No problem ever booking and paying through OTB any concerns ive contacted them and they've responded quickly.Free lounge access with my booking too.Price for the holiday was great, covered everything... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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96K reviews

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3.8

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(96,392)

18,165 reviews in the last 12 months

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Rated 1 out of 5 stars

Second unacceptable holiday — and contacting On the Beach is almost impossible

This is the second time accommodation booked through On the Beach has fallen seriously below an acceptable standard, and I am now questioning how thoroughly the company checks the hotels it sells.
Our recent seven-night stay at Caribbean Village Agador in Agadir involved security, hygiene, maintenance and food-quality concerns. Our first-floor room faced the street, yet the balcony door did not lock, meaning someone could potentially access the room from outside. We asked twice to change rooms. Reception recorded our room number and told us to return later, but when we did, they said it was too late and nothing was arranged.
The room was poorly maintained. The shower hose and fittings were rusty, the water pressure was often extremely weak, and on some days there was a foul smell in the room. We initially received only one towel for two people and had to ask for another. Towels were not properly changed during the seven-night stay, and toiletries were not replenished.
The restaurant was overcrowded, extremely hot and chaotic. Guests repeatedly pushed in front of my seven-year-old daughter, leaving her crying on several occasions. Several salads smelled sour, some cheese appeared stale or to have been left out too long, and I found a bug in the pepper salad. Staff apologised, but the salad was not removed while I was there.
Vegetarian and child-friendly options were very limited. Drinking water tasted unpleasant, so we had to buy bottled water despite paying for an all-inclusive holiday. Drinks were served in tiny plastic cups that were completely inadequate in the Moroccan heat. The snack bar had almost no vegetarian options and service was very slow.
The pool water turned our swimwear, goggles, hats, scarves and hair extensions green, damaging several belongings.
Some bar and restaurant staff were kind and helpful, especially when I became unwell and needed help obtaining medication. The massage was also excellent. However, these positives do not outweigh the poor overall standard.
What has made the situation even worse is that contacting On the Beach is effectively impossible. Their automated chatbot does not properly direct customers to a complaints process or allow them to reach a human adviser. I repeatedly tried to progress the complaint but was sent in circles. A company selling package holidays should provide an accessible way to report serious security, hygiene and food-safety concerns. Instead, customers appear to be blocked by automated systems.
This follows an earlier On the Beach booking in Torrevieja, Spain, where part of our ceiling collapsed and flooded the floor. We were moved from accommodation paid for six people into a space suitable for only two. On the Beach offered only a £50 voucher that had to be used on its own website within a year. It was never used and was therefore worthless to us.
After two unacceptable experiences and an appalling complaints process, I would not book with On the Beach again

July 29, 2026
Unprompted review
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Reply from On the Beach

Hi Eve,

Thank you for sharing your detailed concerns regarding your recent and previous experiences with On the Beach accommodations. We understand how disappointing and frustrating it must have been to encounter serious issues with security, hygiene, maintenance, and food quality during your stay, as well as difficulties with the complaints process.

Regarding accommodation standards and complaints, On the Beach has an In-Resort Team available 24/7 to assist customers while they are still on holiday. This team can be contacted via WhatsApp or the In-Resort to help resolve problems on the spot.

As you have already returned home, I can see our team have directed you to submit your feedback through the Feedback Form on our website. This allows the dedicated team to investigate the issues raised with the hotel.

Thanks,

On the Beach

Rated 3 out of 5 stars

On the Beach is good but I hate how…

On the Beach is good but I hate how they try and scam you into paying more. I looked at the same hotel and dates a week or so before I booked, emailed it myself at that price. I expected the price to go up somewhat but when I looked at it a week later on the App it was £300 more expensive. I then thought I’d have a look at the exact same holiday on a private browser… shock the holiday had gone down to pretty much what I was originally quoted. They push you to make an account/download the app when really they are just doing it to gather the data they require for you to spend more. So yeah On the Beach is fine to use, just make sure you are either booking as soon as you find the deal or check it out on a private browser before securing your holiday

August 6, 2026
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Reply from On the Beach

Hi,

I completely understand how frustrating that experience must have been for you. It’s really disappointing when you find a great deal, only to see the price jump significantly later on, especially when it feels like tactics are being used to push you into paying more.

Availability and Prices for flights and hotels are subject to change and prices are driven by the supplier, so this is something that is unfortunately out of our control. We aim to show you the best prices for your holiday selections, but unfortunately this can change as demand changes and suppliers change prices.

Thank you.

On the Beach

Rated 5 out of 5 stars

Gran Canaria again

Our holiday was easy to book and let us know what extras are available if we wanted them. The apartments are very clearly described and backed up with photos. The price is excellent for this holiday.

August 6, 2026
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Reply from On the Beach

Thanks Steph — so pleased booking was easy and apartment photos/descriptions and extras helped. Great to hear you found a good price. Hope we can help with your next getaway 🙂. The Team at On the Beach

Rated 5 out of 5 stars

Very detailed web site

Very detailed web site, shiws everything you need to book a holiday and easy to use

August 6, 2026
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Reply from On the Beach

Thanks for your kind words! Glad it made booking easy 😊 The Team at On the Beach

Rated 4 out of 5 stars

Had to use live chat due to a query…

Had to use live chat due to a query about a refund, it took almost an hour to get through which isn't great, but I got through to Rio who was really helpful and resolved my query really quickly.

August 6, 2026
Unprompted review
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Reply from On the Beach

Thanks Elaine — sorry about the long wait, but pleased Rio sorted your refund so quickly. We’ll pass on your feedback and hope we can help book your next holiday soon 🌞.

The Team at On the Beach

Rated 5 out of 5 stars

Everything was so easy to do online…

Everything was so easy to do online clear details and pricing it didn't take long to find our holiday and book it.

August 5, 2026
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Reply from On the Beach

Thanks for your kind words! Delighted booking was easy — enjoy your holiday ☀️. The Team at On the Beach

Rated 5 out of 5 stars

Easy to navigate and reminds you to get…

Easy to navigate and reminds you to get your extras such as hold bags seat pick and airport parking etc

August 6, 2026
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Reply from On the Beach

Thanks Simon — glad the extras reminders helped. See you on your next trip! ☀️ The Team at On the Beach

Rated 1 out of 5 stars

0 out of 5. The worst nightmare ever. Only robots operate on this company and your problem will never be solved.

Rating: 0/5 Stars

ABSOLUTE NIGHTMARE – Avoid On The Beach at All Costs

My name is Ari, and this is my firsthand nightmare with On The Beach.

I have used many holiday companies in my time, and I can say with complete certainty that On The Beach is the worst company I have ever dealt with. Even the shoddiest, budget operators I’ve used in the past are lightyears ahead of this outfit. This has been an absolute catastrophe from start to finish and it happened to me.

Here is what happened: I searched for a holiday using the On The Beach app, specifically selecting Cardiff and Bristol as my departure airports. I found a package, paid, and confirmed the booking.

Shortly after, I received the confirmation email and to my horror, it showed my departure airport as Edinburgh, Scotland. That is a 10-hour drive from where I live! The app clearly glitched or ignored my search filters, yet they took my money anyway.

The real nightmare began when I tried to fix it. Their customer service is non-existent. They do not have humans; they only operate a robotic chatbot that sends you around in endless, infuriating circles. It cannot even handle basic queries, let alone a major booking error. I tried every possible trick to get through to a real person, but nothing works. It feels like the company is run entirely by machines.

I contacted the hotel directly they said they couldn't help and told me to speak to On The Beach. I contacted the airline they said the same thing. I am trapped in the middle with no one to turn to.

I have paid £3,500 for this holiday, and my travel date is the 13th of August. I am now left with no holiday and a massive hole in my bank account. I even contacted my bank to stop the pending payment, but they said it has to clear before they can help.

Please, do not make the mistake I made. Run as far away from this company as possible. Even if you have to pay an extra £1,000 to book with literally anyone else, do it. It is worth the money to avoid this level of stress and incompetence.

Ari

July 27, 2026
Unprompted review
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Reply from On the Beach

Hi Ari,

Thank you for sharing your feedback. We’re truly sorry to hear about the distress and frustration caused by the incorrect departure airport on your booking and the difficulties you experienced trying to get in touch with our team. We completely understand how upsetting this must have been, especially with your travel date approaching.

Our virtual assistant is designed to help route queries quickly to the right team, but we appreciate that automated systems can sometimes feel frustrating when you need urgent human support. We want to assure you that we are here to help and would like the opportunity to look into your booking and resolve this issue for you.

Please contact us directly through our live chat on our website so our dedicated team can investigate and assist you as a priority.

Thank you again for bringing this to our attention. We hope to make things right for you.

Kind regards,
On the Beach

Rated 2 out of 5 stars

Firstly the bags were not put on on the…

Firstly the bags were not put on on the booking, this caused immense stress at Manchester Airport who charged for bags there and then, we had to use our holiday spends. We had to allocate hours trying to get through to yourselves as we didn’t want the same to happen in an Egyptian airport. The stress trying to get hold of you ruined the holiday. The chat bot sent us to a WhatsApp chat that just gave automated responses and kept us on a loop for days. We eventually had to pay for an add on on our phone to call. The money was refunded eventually but no compensation for the loss of hours on our holiday trying to sort it out!!. Secondly the return flight was incorrect coming home a day later, again we could not get hold and had to pay for a second add on to the phone to call. The girl we spoke with Anna was worse than a robot. On explaining that the flight was incorrect she just kept confirming the flight and huffing and puffing down the phone with long pauses before she answered. There was no willingness to help or trying to accept ownership of a problem we were facing while in a foreign country. As we where getting no sense we had to pay for the change of flight home. Again costing money. We had to pay £257!! This has been the first experience with on the beach I have had to encounter and I wish to never have to deal with you again. When you are in need of help and assistance no one is willing to help. Even if you show dissatisfaction there is no complaint process the whole thing was a joke. I cannot believe we spent thousands of pounds for a relaxing holiday only for it to be ruined by the company we booked with. One debacle to the next. Your staff are in immediate need of retraining.

August 2, 2026
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Reply from On the Beach

Hi Jack

Thank you for bringing these issues to our attention, and please accept our apologies for the stress, frustration, and financial inconvenience you experienced throughout your holiday.

We are sorry to hear you did not get the experience you were expecting when you contacted us for support and would like to look into this for you.

We have reached out for some further information so we can look at your booking.



Thanks,
On the Beach

Rated 4 out of 5 stars

Its completely easy to book and manage…

Its completely easy to book and manage your booking. Great prices. The online chat used to be good, but recently with the ai its impossible to actually get matters sorted. Ive been lucky when ive needed something in the past as ive booked several holidays through yourselves. I appreciate you're cheaper as you dont have phone lines but i think you need to make yourselves a little more accessible to customers

August 4, 2026
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Reply from On the Beach

Thanks Laurie — we’re glad booking was easy and you’ve enjoyed our prices on your past holidays. Sorry the recent AI chat hasn’t helped; we appreciate the feedback about accessibility and will pass it on to the team. We hope you’ll book with us again and we’ll keep working to make support easier to reach 😊

The Team at On the Beach

Rated 5 out of 5 stars

To be honest I done most of the work my…

To be honest I done most of the work my self iv been looking to book for 2 months now and found Tuesdays was the best time to book! Prices have been up and down for the past month now with only 30 odd days before I wanted to be in turkey Prices have dropped nearly £200 sorted but you don't tell people this and then end up with unsold seats i know you do a price promise but I wasn't offered this when I booked at least I'm all sorted now with a purchase I'm happy with thanks

August 6, 2026
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Reply from On the Beach

Thanks for your kind words! Glad you found a great fare to Turkey and that you’re happy with your booking. Sorry you weren’t offered our Price Promise when you booked — we’ll pass along your feedback. Hope you have a brilliant trip and we’d love to help with any future plans ☀️

The Team at On the Beach

Rated 5 out of 5 stars

Nikki got us a refund after spending…

Nikki got us a refund after spending one night in a hell hole. She was very quick about it and polite the whole couple of days it took. Thank you Nikki 👏

August 6, 2026
Unprompted review
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Reply from On the Beach

Thanks for your kind words! Glad Nikki sorted the refund quickly and politely after that awful first night. We’re here when you’re ready to book again 😊

The Team at On the Beach

Rated 1 out of 5 stars

On the Beach are terrible

On the Beach are great at selling holidays, but terrible when something goes wrong. They moved our return flight forward by six hours, but we couldn't contact anyone to try to move times or days to get that part of our holiday back. Their automated system was useless and didn't help at all.
Once at the hotel we encountered nothing but issues with room doors not locking and safes not working. Our in resort rep refused to help and blamed hotel staff, who in return blamed the rep.
We have attempted to complain, but they pass us back to the hotel and take no accountability.
I would now always pay extra for a human travel agent to book my holiday.
I wouldn't recommend On the Beach to anyone. Absolutely rubbish

August 1, 2026
Unprompted review
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Reply from On the Beach

Hi,Hayley

Thank you for taking the time to share your feedback. We are truly sorry to hear about the difficulties you experienced with your flight change and the issues you encountered at the hotel during your holiday. We understand how frustrating and disappointing this must have been for you.

We also regret that you felt unsupported by our in-resort representative and that your concerns were not resolved while you were away. Please know that your experience is important to us, and we want to ensure it is properly reviewed.

As your holiday has now ended, we kindly ask you to submit your feedback using the official complaints form on our website. This allows our dedicated team to investigate your concerns thoroughly with the hotel and our partners to understand what went wrong and how we can improve.

Thank you again for bringing this to our attention. We appreciate your patience and the opportunity to address your concerns.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Easy to book

Easy to book. Competitive price.

July 30, 2026
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Reply from On the Beach

Thanks Jacqueline — pleased it was easy and good value 😊 The Team at On the Beach

Rated 3 out of 5 stars

Overall it was a nice place to stay

Overall it was a nice place to stay.

Let’s start with the positives:
- Good location with easy access to the train/bus station
- Walking distance to the BioParc Zoo & also Miramar Shopping Centre
- Beach nearby, lots of restaurants, pubs, cafe’s, supermarket shops, and shisha bars all near by within walking distance
- The hotel has nice staff that are helpful, the cleaners clean once each day and do a great job, the entertainment staff are lovely to speak to
- The buffet had a variety of food which was lovely
- Really cheap and affordable prices everywhere

The not so positives:
- The hotel being classed as 4 stars is a stretch it should really be 3 stars as it does look slightly outdated
- The room had practically no plug sockets except for the socket for the TV and mini fridge and then just the one in the bathroom so having no where to charge our phones / devices other than the bathroom or by unplugging the tv wasn’t ideal
- You need to pay to use and rent the Safe, I’m not sure if this a popular thing but I’ve travelled a lot and it’s the first time I’ve come across this
- The happy hour should include the pool bar as well
- The pool is small and there aren’t enough lounge chairs given the size of the hotel which is weird given that it’s a “4 star” hotel. You’d expect to be at least 2 pools or one big one but that’s not the case. So it was frustrating having to wait until someone left and quickly trying to find a lounge chair.

Overall I would recommend this place if you want somewhere budget friendly and aren’t too picky with things and if you’re someone that doesn’t mind too much where you sleep as long as your maximising your holiday stay with other things.

July 18, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Alessandra

Thank you so much for taking the time to share such a detailed and balanced review of your stay with us!

We are thrilled to hear that you enjoyed our convenient location near the transport links, beaches, shopping, and local attractions like the BioParc Zoo. It’s also wonderful to know that our reception, cleaning, and entertainment teams made a positive impression on you, and that you enjoyed the variety at our buffet as well as our budget-friendly pricing.

We also deeply appreciate your constructive feedback regarding the areas where we can improve. Please rest assured that we are taking a close look at your comments:

• Room Amenities & Power Sockets: We understand how frustrating it is to have limited charging options, and we are looking into practical ways to improve power accessibility in our rooms.
• Facilities & Safety: Regarding the room safe rental policy, we appreciate you highlighting this, and we will review how we communicate these ancillary fees to our guests.
• Pool & Loungers: We acknowledge that our pool area can get quite busy during peak times, and we are exploring options to maximize space and guest comfort around the pool deck, as well as reviewing our happy hour offerings.



Thank you once again for your recommendation. We hope to have the opportunity to welcome you back in the future for an even better stay!
Warm regards,
Onthebeach

Rated 3 out of 5 stars

Hi have booked a holiday with yourself…

Hi have booked a holiday with yourself but when I try to sign up for an account to manage my booking the code I'm sent ,says number is invalid . Have tried numerous times but no luck, please advise

July 30, 2026
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Reply from On the Beach

Hi Janet

If you are trying to sign up for an account to manage your booking and the code you are sent says the number is invalid, here is some advice:

Make sure you enter the verification code exactly as shown in the email. The code is valid for 15 minutes only. The verification code will be sent in an email with a clear security warning, and it needs to be the email address used to book the holiday for the OTB Account as well as the phone number. Do not share this code with anyone or provide it over phone, WhatsApp, live chat, or social media.

Thanks, on the beach team.

Rated 3 out of 5 stars

Not best pleased

Not best pleased, feel the initial price is to get you in to booking, booked around midnight to recieve a email 5 minutes later saying the price had gone up £6 per person which I accepted and then before confirmation in the morning at 8 recieved another email saying the price had gone up yet again £42 per person which is a lot when there is 8 in my party… so it had gone up twice before I had even got confirmation which is abit poor and funny that love holidays had the same holiday on for the same price that night before (the price I ended up paying that is) I had decided to use on the beach as it was so much cheaper. So slightly annoyed but the booking process was straight forward so I have still given it a 3 star rating “.

August 6, 2026
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Reply from On the Beach

Hi Peter,

Thank you for sharing your experience with us. We completely understand how frustrating it must have been to see the price increase twice before your booking was confirmed, especially with a large party where even small changes add up significantly. It’s disappointing when expectations aren’t met, and we’re sorry for any inconvenience this caused you. We appreciate that despite this, you found the booking process straightforward and still took the time to provide a thoughtful rating. Your feedback is very valuable, and we will certainly take it into account to improve our pricing communication and booking experience going forward. If there’s anything we can do to assist you further, please don’t hesitate to reach out.

Thanks, on the beach

Rated 5 out of 5 stars

From searching for our holiday through…

From searching for our holiday through to booking the whole experience was straight forward and easy. Managed to get exactly what we wanted at good price. I checked other web sites but found On the Beach the best one for us.

August 5, 2026
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Reply from On the Beach

Thanks, Tammie — thrilled the search and booking were straightforward and you found exactly what you wanted at a great price. Glad we came out on top after checking other sites. Have a fantastic holiday! The Team at On the Beach

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