Primark Reviews 2,598

TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Looking at 294 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as abysmal, unhelpful, and difficult to access, often leading to frustration and a sense of being ignored. People frequently encountered issues with product quality and sizing, noting inconsistencies and items not fitting as expected, which sometimes resulted in wasted time and money. Additionally, many felt that prices had increased while quality had declined, and some experienced problems with returns and exchanges, especially without a receipt. However, some customers also noted positive interactions with staff members, highlighting specific individuals who were polite, patient, and went out of their way to provide excellent assistance and empathy. These positive experiences, though less frequent, sometimes led to a desire to return to the store.

What people talk about most

Product

Customers consistently note negative experiences with product quality, citing issues such as items breaking... See more

Staff

Clients share ambiguous opinions on staff, with many reviewers praising specific employees for their... See more

Customer service

Consumers find customer service to be overwhelmingly negative, with many describing it as Reviewers... See more

Quality

Reviewers highlight negative aspects of quality, frequently noting issues with inconsistent sizing, with... See more

Price

Reviewers mention negative feedback about price, with many finding the clothing poor quality for what they... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

Bexleyheath Branch today. At till to pay, two female staff talking to the customer on other till. One starting serving me eventually, both still talking, looking at each other. Totally ignoring me but... See more

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

sent it to the wrong store for click and collect. they sent me an email saying it was on the way to a store i hadn’t picked, i immediately changed it from the link on the email but they still delivere... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.9

Poor

TrustScore 2 out of 5

3K reviews

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Rated 1 out of 5 stars

Click & Never Collect

I placed a click and collect order on Sunday afternoon with the option to collect at the chosen store from 2pm on the Tuesday, the confirmation email states to wait to receive email and SMS confirmation that your order is ready to collect. No such email or SMS was received so I contacted their online customer services on the day I was due to collect to check if it was ready as my email with tracking was showing it hadn't even been dispatched. The agent said they are experiencing delays but wouldn't give any further information as to why, when I would expect my order to be ready or any real apology. They said it could still be delivered to store that day which I questioned as the store closes at 5:30pm and this was already 3pm and the item hadn't been dispatched. I expressed that It was disappointing that I have had to reach out for an update and these known and "widespread delays" haven't been communicated first hand from them.

I then checked again today (the day after) by calling the branch but no answer so I went to the online chat to see if there was any update, if my order had been dispatched or a new estimate as to when it will be ready, still unable to provide any information or update, I then asked a few questions as I was ordering to a nearby store to where I was working this week but won't be there next week, asked if it was possible to change which store which was told it wasn't possible, understandable with certain systems but I went to see if I could order the same item to a nearer store and said It would be ready to click and collect on Friday from 2pm. Which I questioned why this is still possible and if I was to order to this branch would it be impacted by the delays and they couldn't answer that. They then just abruptly ended the chat which I found rather rude and unhelpful. It's my first time doing a click and collect from Primark and will admittedly be the last. They clearly don't have the infrastructure or customer service to support this. I've experienced better customer service on Aliexpress.

In store is a different experience.

October 22, 2025
Unprompted review
Rated 1 out of 5 stars

Click and Collect

Click and Collect - I ordered 2 parcels separate orders and stated the collection day. On parcel arrived the other didn't. I am still waiting over a week and they keep saying its been dispatched. I emailed and am still waiting for a response (over a week now) online chat cant do anything they just say someone will be in touch! They cant refund me for some reason. Shocking service!!!!!

October 13, 2025
Unprompted review
Rated 1 out of 5 stars

Primark - does not abide by consumer statutory rights !

I bought a set of men’s underwear on 2 October 25 and one item is faulty. The elastic band is split. As we live some distance I went to store today 16 October 25 to request an exchange of that one item. The till assistant called the manager in the Croydon store as she said they don’t exchange underwear. I absolutely understand they don’t exchange if you change your mind or it doesn’t fit but I thought it is different if the item is not fit for purpose and faulty. In uk you should get either refund or exchange for faulty items. Anyway manager said no as it was underwear and told me to complain. Surely this is a breach of consumer law ? This has never happened to me in my entire life regarding a faulty item when a store has been contacted within 30 days and they have not honoured their responsibility.
The only saving grace is their items are cheap so is a minor expense and I can live with it but it is not right for Primark to breach the law while operating in uk .
I am very disappointed but glad I had this experience because it is important to know that Primark does abide by consumer law even if the item is substandard, not fit for purpose and faulty and take to store well within the 30 day statutory limit. So please be warned

October 16, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely atrocious

Absolutely atrocious. I wanted to purchase a cardigan that was advertised on their website as being in stock in both of their Oxford Street stores. Unfortunately, they do not allow purchase of this item on the internet and so I travelled for over an hour and a half into London to purchase one. Neither store had any in stock and no-one could tell me why this item was still showing “in stock” on their website. Speaking with other customers within the stores this was of no surprise to them at all. TOTALLY UNPROFESSIONAL COMPANY. DO NOT WASTE YOUR TIME AND MONEY TRAVELLING TO FIND THEIR STOCK. THIS HAS BEEN A VERY EXPENSIVE EXERCISE!

October 14, 2025
Unprompted review
Rated 1 out of 5 stars

Bought bedding from Primark in…

Bought bedding from Primark in Birmingham city centre and have never itched like I did before, I immediately threw everything out and bought fresh bedding from another store (Dunhelm). You get what you pay for in Primark…..cheap & nasty.

Never again!!!!

October 8, 2025
Unprompted review
Rated 1 out of 5 stars

It appears I'm not the only one unable…

It appears I'm not the only one unable to contact Primarc Customer Service by phone. The reviews are very bad as regards to telephone communication. I don't know why they even bother advertising the telephone number if they have no intention of answering as it's a very bad reflection on the Primary stores.

Very, very, disappointing. It doesn't even deserve 1 star in my opinion...0 stars would be my preference!!!

October 14, 2025
Unprompted review
Rated 5 out of 5 stars

We visited the new shop in…Loughborough

We visited the new shop in Loughborough. It was very nest, well organised and clean
The staff were all helpful and kind and were knowledgeable of items and where to find things
Clothes were very good quality and trendy designs
Thank you
Very happy with my shopping experience and purchases

October 13, 2025
Unprompted review
Rated 1 out of 5 stars

On 30th September i went to Primark in…

On 30th September i went to Primark in Wolverhampton where by l was verbally attacked and call a person with an attitude.
The cashier involved was allowed to abuse me in front of the public who were queuing up to pay for their goods. This Offender was allowed to verbally abuse me without any thing done to top it all a customer on the shop floor got involved as she knew the cashier. She threatened to Bang me outside the store. Now l am a regular Customer who spends 100's of pounds. I am disgusted and hope no one ever goes through what l did. I was finally escorted of the premises by the security whilst the member of staff and her friend laughed in my face.

September 30, 2025
Unprompted review
Rated 1 out of 5 stars

I never shop here

I never shop here, but I made the fatal mistake of ordering a few things only of course to find that they were horrible and cheap looking. My gripe is this refunds can take up to 10 working days! In what universe do they think that that is appropriate? Honestly never ever again.

September 26, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely diabolical Customer Service…

Absolutely diabolical Customer Service & communication! I’m not sure why they bother having that Department in the first place. I emailed a few times to report a faulty item which I had delivered and nothing-zero-nada, response. I even tweeted them and again nothing!
This is clearly a company with a zero care and all about raking the money in.
It’s quite shocking that they can get away with that in 2025.
Obviously cheap in all and every way.
Shame they don’t have less than 1star rating.
Taking my money elsewhere

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Primark in person / online

Love all ways going into Primark and order click and collect items in Primark 🥳 had no bad experience but it can be different for over people 😔 but for me I had all okkk experiences so that's a well good thing
So 10 out 10 form my point off view but only bad thing is had ordered Sabrina Carpenter top online to go into the store to pick up and thats well not ok any way every think else is good form my experiences for Primark

Hope helps

September 28, 2025
Unprompted review

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