ProAV has been my preferred kit supplier for well over a decade. Jordan Ashmore in particular always makes sure he gets what you need as soon as possible, and has even invited me to the ProAV headquar... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
About Proactive UK LTD
Written by the company
Proactive UK LTD are one of the leading suppliers of professional video equipment in the UK. We pride ourselves on our customer service, aiming to develop long term relationships with our clients.
Established in 1998, Proactive are fully authorised and accredited by all of the manufacturers we represent. We are more than just an online equipment supplier. Our in house educational training events from ProAV Academy and our online ProAV TV product reviews on Youtube, provide a valuable and informative resource for our customers to keep learning throughout their careers.
We have a fully equipped showroom where customers can see and compare the latest video production equipment. Our customers are the core of our business, and all feedback is incredibly important to us.
Special OffersUsed / Ex-Demo Equipment
ProAV TV
Contact Us
Contact info
Unit 1 & 2 Eastman Way, HP2 7DU, Hemel Hempstead, United Kingdom
- +44 [0] 1442 292929
- sales@proav.co.uk
- www.proav.co.uk
Replied to 75% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
My Go-To Supplier for Pro Video Gear
I’ve used plenty of vendors over the years, but ProAV keep winning my business time and time again – and for good reason. When you're running professional video jobs under tight deadlines, you need suppliers who actually respond when it matters. ProAV are leagues ahead of the competition when it comes to communication and support.
Whether it’s a pre-sale spec check, urgent shipping query, or just solid advice on kit compatibility, they’re quick to reply, honest, and totally reliable. No faff, no ghosting – just proper service. In an industry full of generic box-shifters and slow email replies, ProAV actually care about your shoot running smoothly.
They're not just a retailer – they’re a partner I can trust to help me deliver for my clients. That's why they’re my preferred supplier for all things professional video. Top marks.
Very responsive to questions and my…
Very responsive to questions and my order cam very quickly great service
Highly recommend
Excellent service from Jordan at Pro AV. Found what I needed easily on the website, rang the helpline to get some extra information. The phone was picked up quickly and their knowledge was good. I ordered the monitor and it was delivered the next day. Faultless service and great price.
ProAv deliver everything
ProAv is one of the most professional sales companies I use and have used for the last 10years.
Nick and the team always deliver on time every time and are completely transparent on stock and a delivery date. Even when I have been abroad filming in remote locations Nick and ProAv have delivered urgent replacements of kit that has been damaged or failed so they really are a globel source of equipment sales.
ProAv are always my first call everything and they always deliver
Fantastic shipping , great service
Fantastic shipping, super safe packed and the Lens works perfectly. Thanks for a great deal and for trustworthy service
Andrei , Leeds UK
Fantastic deal
Fantastic deal, much better value than other UK based companies. I had great friendly communication throughout the process of purchase, packaging and shipping.
False description
The description of 'whats in the box' was not what I recieved. When I brought this to the attention of Proactive they chose to tell me to send the Zoom H5 back to them and have a refund, rather than to send the items that they advertised that came with the recorder to me. This has wasted a lot of my time.

Reply from Proactive UK LTD
I ordered a camera that I thought was…
I ordered a camera that I thought was in stock but once I ordered it, they emailed me to let me know it was out of stock and would take 10-14 days to deliver.
I contacted them asking to cancel and refund the order, since I wanted the camera for a specific event, and they were so fast and so helpful and refunded me literally within 2 hours. Great customer service :)
We have used PROAV as a supplier for…
We have used PROAV as a supplier for over 10 years, Jordan and team always come up with what we require and advise and demonstrate when needed. Would recommend to anyone.
Gaffer saver!
This was a very fast delivery with excellent communications. In time to get on set in time for filming.
Great customer service, competitive pricing, highly recommended.
We have been using ProAV for nearly 10 years and are always my first point of call. Jordan and the team have always been incredibly helpful and on a number of occasions have gone above and beyond to help out wherever possible.
The tutorial review content they put out as well is always great and informative and actually based on evidence as opposed to just a personal point-of-view.
Fantastic service
Fantastic, fast delivery and great value. I had a few questions and gave them a quick ring and there where very helpful. Will definitely be using them again.
The team are always helpful and quick…
The team are always helpful and quick to help with sales and equipment knowledge
Why haven't I shopped here before?
It was the only place in the whole of the UK that sold what I wanted. The expectation was 2-3 weeks, it came in 10 days. Reasonable price - fast - I'll shop here again.
Reliable service from Proav
At Broadcasting Scotland, we have been dealing with Proav for almost 10 years. In that time, they have been our main suppliers for cameras and live broadcast production equipment for the studio and remote reporting.
We will always go to Proav because, we know we can rely on them for advice and service both before and after purchase.
For he past seven years, we have spoken almost exclusively with our account manager, Jordan Ashmore, and it would be fair to say that our positive experience as a Proav customer, is down to Jordan, who is always helpful, particularly when trying to make complex purchasing decisions, when you cannot afford expensive mistakes.
Staff are always incredibly responsive…
Staff are always incredibly responsive and helpful. Prices are fair and service is exceptional. Been ordering camera and lighting equipment here for 10 years and consider them a valuable and reliable supplier.
Very convenient for me
Very convenient for me, and they had the camera I needed in stock. Held it for me as I couldn't come in for a day or so. Good service.
So rare to get great customer service…
So rare to get great customer service these days but Jordan and the team at Proav are exceptional. I've ordered camera kit a number of times from the company and I've never been disappointed. Communication and speed of processing time is brilliant. Thoroughly recommend!
I was kept informed of my order…
I was kept informed of my order regularly because of a delay from manufacturer. The lady who kept me updated did so very politely and with care. Because of this I will use Pro av for all my future needs.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.