I bought a set of knives and honestly wasn't expecting to be able to try them in store, saw how cleanly they cut though some veg and the product pretty much sold itself. The staff member who I now wis... See more
Company replied
Location
Switch locationUnit SU523, Middle Mall, Bullring & Grand Central, B5 4BU Birmingham, GB
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See what reviewers are saying
Beautifully laid out store, friendly (but not overbearing) and helpful staff. All in all a great experience. Would not hesitate to shop there again.
Company replied
Store staff very helpful and items required in stock quickly collected and purchased. Very reasonable prices for the quality of the items .
Company replied
Went in for kitchen knives - the assistant didn’t disappoint- very knowledgeable - attentive-love the shop I can spend ages looking around. Haven’t used the knives yet but will deffo go back.-
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU523, Middle Mall, Bullring & Grand Central, B5 4BU, Birmingham, United Kingdom
4.9
Excellent
304 reviews
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Helpful staff and very good service
Store staff very helpful and items required in stock quickly collected and purchased. Very reasonable prices for the quality of the items .
May 29, 2026
Reply from ProCook - Bullring
We're so pleased you found our staff helpful and your items quickly! We appreciate your kind words about our prices and quality.
Beautifully laid out store
Beautifully laid out store, friendly (but not overbearing) and helpful staff. All in all a great experience. Would not hesitate to shop there again.
May 26, 2026
Reply from ProCook - Bullring
We're so pleased you enjoyed our store's layout and found our staff friendly and helpful. We appreciate your kind words!
Great customer service
I bought a set of knives and honestly wasn't expecting to be able to try them in store, saw how cleanly they cut though some veg and the product pretty much sold itself. The staff member who I now wish I got his name was great aswell, stuck around for pretty much all the browsing I needed to do and made sure that safety when testing the knives was done properly.
May 25, 2026
Reply from ProCook - Bullring
We're so glad you had the opportunity to try out our knives in-store and were impressed with their performance. It's wonderful to hear our team provided excellent assistance and prioritized your safety during the testing process. Thank you for your positive feedback!
Reply from ProCook - Bullring
We are glad you are happy with your purchase.
It's not suitable for inductions as…
It's not suitable for inductions as it's explained on it that any kind of pot will start working on it. But it's not. I wasted my money on it. Truly it's not good and left marks on my induction.
May 24, 2026
Reply from ProCook - Bullring
Thank you for your review. We are sorry to hear of your experience; we have asked the Customer service team to contact you to resolve.
Very polite and helpful staff
Very polite and helpful staff. Great selection of high quality products, reasonably priced.
May 28, 2026
Reply from ProCook - Bullring
We're so happy you enjoyed our staff, product selection, quality, and pricing! We appreciate your kind words.
Reply from ProCook - Bullring
We appreciate your kind words.
Reply from ProCook - Bullring
We're so glad you found everything you needed and our staff was helpful!
Excellent kitchenware and materials.
May 25, 2026
Reply from ProCook - Bullring
We appreciate your wonderful review! We are so glad you liked our kitchenware.
You had the exact cake tin that I…
You had the exact cake tin that I needed, I was very happy.
May 23, 2026
Reply from ProCook - Bullring
We are so happy we had the perfect cake tin for you!
Excellent customer service
Excellent customer service. I knew exactly what I went in to buy and the shop assistant was very friendly and helpful, fantastic range and good quality and prices .
May 19, 2026
Reply from ProCook - Bullring
We're so pleased you received excellent customer service and found exactly what you were looking for! We're glad you appreciated our range, quality, and prices.
Staff helped locate required item that…
Staff helped locate required item that was purchased for a present.
May 15, 2026
Reply from ProCook - Bullring
We're so happy our staff could help you find the perfect present! We appreciate your kind words.
Staff was helpful and friendly
May 16, 2026
Reply from ProCook - Bullring
We appreciate your kind words about our helpful and friendly team.
The sales representative was so polite
The sales representative was so polite, courteous and helpful. We found exactly the product that we have always wanted and at a great price
May 18, 2026
Reply from ProCook - Bullring
We appreciate you taking the time to leave us this wonderful review! We're so happy you found the perfect product and a great price.
Reply from ProCook - Bullring
We appreciate your kind words about our product and service.
Reply from ProCook - Bullring
We're glad you enjoyed our shop and found our staff friendly.
Knowledgeable and pleasant staff good…
Knowledgeable and pleasant staff good range of products- found what we we looking for.
May 9, 2026
Reply from ProCook - Bullring
We're so glad our staff was knowledgeable and pleasant, and that you found what you needed! Thank you.
Great in store service at the Bullring…
Great in store service at the Bullring store, Birmingham. Good quality items at a great price.
May 13, 2026
Reply from ProCook - Bullring
We are so happy you enjoyed your visit to our Bullring store and found great quality items at excellent prices!
The staff was very healpful
The staff was very healpful, and were able to advise us on the product
May 11, 2026
Reply from ProCook - Bullring
We appreciate you letting us know that our staff was very helpful and able to advise you on the product you needed!
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