I had a fantastic experience at ProCook. The staff were incredibly helpful and attentive, taking the time to understand what I was looking for and allowing me to try different knives to get a real fee... See more
Company replied
Location
Switch locationUnit SU523, Middle Mall, Bullring & Grand Central, B5 4BU Birmingham, GB
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Went in for kitchen knives - the assistant didn’t disappoint- very knowledgeable - attentive-love the shop I can spend ages looking around. Haven’t used the knives yet but will deffo go back.-
Company replied
We have Visited pro cook in Birmingham bullring today and met a lovely staff member called Ella. She was so helpful in choosing a nice set of knives for us as we were so undecided. We didn’t want to... See more
Company replied
I always enjoy shopping in ProCook and this time was just as great. I asked a staff member about some knives and they were able to get me brand new ones from the back for the specific colour as well.... See more
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU523, Middle Mall, Bullring & Grand Central, B5 4BU, Birmingham, United Kingdom
4.9
Excellent
377 reviews
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Easy Birthday Shopping for a food lover
I always enjoy shopping in ProCook and this time was just as great. I asked a staff member about some knives and they were able to get me brand new ones from the back for the specific colour as well. It was a gift for my wife’s birthday and she absolutely loves the quality of them.
July 25, 2026
Lovely staff and great quality of…
Lovely staff and great quality of product for great value!
July 26, 2026
The assistance is very good even the…
The assistance is very good even the respect and how I am treated, and the product quality is very good.
July 27, 2026
I've been looking for a milk frother…
I've been looking for a milk frother for a while as my original one had stopped working. This one is great as it's rechargeable so no need to worry about batteries.
July 28, 2026
Icing crafting tools
The cake decorating crafting tools I bought are great and well priced.
July 25, 2026
Great quality
I have been here before and am always pleased with the non pushy service and good advice. Prices are very good for the product quality.
July 20, 2026
Lovely service
Had a lovely experience in store, Ella was super helpful, the store had so much i was spoilt for choice.
July 18, 2026
Unprompted review
Pleasant friendly staff and the fact…
Pleasant friendly staff and the fact that recent purchases are for 25 years you would notmgetthis anther else.
July 18, 2026
It has it all…
A wide range of kitchen equipment from toast tongs to electrical appliances, all at reasonable prices. Plus the table and glassware to showcase your culinary efforts and provide a memorable meal for family and friends.
July 18, 2026
HELPFUL STAFF WHO WERE PATIENT WHILE I…
HELPFUL STAFF WHO WERE PATIENT WHILE I PERUSED AND SELECTED VARIOUS ITEMS
July 13, 2026
May use AI-assist with repliesRead more
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Reply from ProCook - Bullring
We are so pleased to hear that our team provided you with such a positive experience. Your kind words are greatly appreciated!
Reply from ProCook - Bullring
We truly appreciate your kind words about our team. It's wonderful to hear that our staff made a positive impression and were so helpful.
A helpful male assistant
A helpful male assistant, spent time helping me and discussing my needs
July 9, 2026
Reply from ProCook - Bullring
We truly appreciate you taking the time to share your positive feedback. We are delighted to hear that our customer service was good and met your expectations!
Reply from ProCook - Bullring
We're so glad you enjoyed our brilliant, good quality products and found our prices decent, and our staff helpful! Thank you for your kind words.
love the stock,the quality and the…
love the stock,the quality and the prices just wish they had a store in my home town.
July 1, 2026
Reply from ProCook - Bullring
We're so happy to hear you love our selection, quality, and prices! We truly appreciate your kind words and understand your desire for a local store keep a look out as we are opening new stores all the time!
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