I was looking to buy a set of knives and the store assistant allowed me to try them out and gave me great advice on each type
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Always sell what I'm looking for big or small,always helpful,one of my favourite shops .
The staff were very helpful and knowledgeable. The layout of the shop was airy and did not feel 'crowded' despite there being a lot of of ranges available, all of which were good quality. I would rec... See more
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company

- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
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I was looking to buy a set of knives…
I was looking to buy a set of knives and the store assistant allowed me to try them out and gave me great advice on each type
Always sell what I'm looking for big or…
Always sell what I'm looking for big or small,always helpful,one of my favourite shops .
The product I wanted was in the shop
The product I wanted was in the shop. The staff were friendly and helpful.
Very attentive staff and I found…
Very attentive staff and I found exactly what I am looking for and prices are reasonable.
Very good stuff and wonderful service
Highly Recommended
The staff were very helpful and knowledgeable. The layout of the shop was airy and did not feel 'crowded' despite there being a lot of of ranges available, all of which were good quality. I would recommend this shop.
Great service
The Sales Assistant was very helpful…
The Sales Assistant was very helpful and professional.
May use AI-assist with repliesRead more
Poor quality product and service
As you can see from the receipts, I bought a potato peeler because the shop assistant suggested that I buy two more items in addition, to get three items for £10.
But the potato peeler I bought didn’t work when I tried to use it. So l took it back and explained. The shop assistant said he would test it. He came out of the office and said he’d test it and it did work. I asked him to show me, he took out a potato and proceeded to demonstrate with another customer in the queue behind me watching how he could peel the potato with the hopeless peeler. I said we can all see that it only scraped the potato and did not peel, and how difficult it was to use it. He was very unsympathetic, and said that you pay for what you get, as it was a cheap one, so it wouldn’t have worked like an expensive one with a better blade. The customer in the queue behind me stepped in, and said he knew exactly what I meant - after he’d binned his cheap but brilliant one by mistake, he bought an expensive one, but it just didn’t work. So he came back to a local shop in Gold Hawk Road and has just bought another the same cheap peeler he had before for £2.50, which works a treat, and he immediately showed me the one he’s just bought. and gave me the address and name of the shop and suggested that I go there instead. I explained to your shop assistant that I had already bought one from Waitrose, so may I have a refund because the product didn’t work. He said because I had used it, I couldn’t return it and could only buy a more expensive one instead. I further reiterated that I came all the way back to the shopping in such hot weather not for the few pounds, but to give them feedback of a poor quality product. Under duress, I had to buy another expensive one in your shop. But I shall never go back to your shop again, or recommend it to anyone.
PS: my first two purchases from the shop, both assists asked me to put in my email address for receiving the receipts. My third and last purchase, they didn’t ask me to put in the email for the receipt and a record. At the last purchase, I asked to have my email put in which I did, but he told me it may not work.
This last purchase was at Westfield Shepherds Bush, on 17 July, I think, you can check my receipt. The date below on your form, 12 July,is wrong, but l can’t seem to be able to change it.

Reply from ProCook - Westfield London
Great products and very helpful staff
Customer service in the shop was as always excellent. The staff member I spoke to was knowledgeable and answered all my questions
Great advice about the difference…
Great advice about the difference between the saucepans and how to use them. Friendly and happy staff members
Great product, Staff very helpful and professional
Staff very helpful and professional, peoduct really good

Reply from ProCook - Westfield London
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