You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
626 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Friendly
Friendly, helpful and informative staff. Gave me a really good deal on a pan set that will last me years.
The pan set was just what I was looking for and has all of the features that I needed
June 9, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
good.
good.
bought steel bread knife £19. Good knife so far after couple weeks of use.
Staff friendly and highly informed of knives
May 30, 2026
Reply from ProCook - Westfield London
We're so glad you're enjoying your new bread knife! It's wonderful to hear our staff was friendly and knowledgeable.
George at White City ProCook
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged in from the start. George was amazing, funny and very helpful…honestly if I could give more stars I would!! He helped me complete my purchase and I left feeling super happy afterwards, whoever reads this please please PROTECT THIS HUMAN!!! Great work George 🤩
June 10, 2026
Unprompted review
Lovely lady offered great practical…
Lovely lady offered great practical advice. Packaging an art form.
June 6, 2026
Excellent wares and professional service
The store person was very professional, helpful, pleasant and quick with the service.
May 30, 2026
Amazing experience
Amazing experience, the customer service was excellent, and the product quality is way too good
May 30, 2026
Great customer service
The customer service was great and the guy with locks new what he was talking about. Helped me to choose a German knive. Wow the knife is short and cuts very well. I am going back to this shop.
June 3, 2026
Reply from ProCook - Westfield London
We appreciate your kind words.
The staff at the store seem to be very…
The staff at the store seem to be very well versed in the products they sell, I had a very good experience with young lad that served me, he was very knowledgeable on the range of Japanese knives for sale, very friendly and easy to talk to. Ultimately one of the reasons for making the purchase. (I had to return to the store later for the purchase and the older gentleman took the sale).
May 30, 2026
Reply from ProCook - Westfield London
We are so glad to hear you had such a positive experience with our team and found our staff knowledgeable, especially regarding the Japanese knives. We appreciate you sharing your feedback.
Reply from ProCook - Westfield London
We appreciate your kind words.
Staff were amazing
Staff were amazing, very knowledgeable about the product and were accommodating with questions and concerns. Had a problem with a knife given but was replaced immediately after reporting. Will definitely come back for more products soon.
May 28, 2026
Reply from ProCook - Westfield London
We're glad to hear our staff provided excellent service and quickly resolved the issue with your knife. We appreciate your feedback and look forward to your next visit!
Reply from ProCook - Westfield London
We're delighted our staff was helpful, and you found what you needed. We appreciate your feedback!
Reply from ProCook - Westfield London
We appreciate your kind words.
Non-toxic, non-stick and not a weight-lifting challenge pan!
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledgeable and informative on non-stick surfaces and concerns over toxins.
May 22, 2026
Reply from ProCook - Westfield London
We're so pleased you found exactly what you wanted at the right price! It's wonderful that our team was knowledgeable and informative. Thank you for your positive feedback!
Lovely and helpful staff
Called ahead to check stock and reserve the item by phone. Super experience, lovely and very helpful staff in the Westfield shop.
May 23, 2026
Reply from ProCook - Westfield London
We're so glad to hear our team provided a super experience when you called and visited our store. We appreciate your kind words!
Reply from ProCook - Westfield London
We really appreciate your kind review.
Reply from ProCook - Westfield London
We are happy our team was good and helpful.
I went into the store in Westfield I I…
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would turn out perfect, I’ve not bought from this retailer before but I would definitely shop there again 10/10 service
May 21, 2026
Unprompted review
Reply from ProCook - Westfield London
We're so happy to hear you had such a wonderful experience at our store! It's fantastic that our team member was friendly and helpful, making your visit memorable. We appreciate your kind words and look forward to welcoming you back.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.