You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
626 reviews
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Staff were very helpful
May 15, 2026
Reply from ProCook - Westfield London
We appreciate your kind words.
Reply from ProCook - Westfield London
We appreciate your kind words about our friendly team and great selection.
That was good customer Service
That was good customer Service
I’m good product And good service
May 3, 2026
Reply from ProCook - Westfield London
We're so pleased you had good customer service and enjoyed our product!
ProCook knife set
I had a lovely experience in this shop. The staff were pleasant and helpful, nothing was too much trouble and I came away with a fantastic set of knives! I was served by Duncan who was so helpful, it was a pleasure to go into a shop where a member of staff could answer all my questions (I had lots!) and give me all the information about the product I was looking at. Fantastic service, thank you!
May 5, 2026
Reply from ProCook - Westfield London
We're delighted to hear you had such a wonderful experience in our shop! We appreciate your kind words about our helpful team and are so glad you found a fantastic set of knives. Thank you for your positive feedback!
Really helpful and knowledgeable…
Really helpful and knowledgeable assistant. I bought a really nice item on his recommendation.
May 7, 2026
Reply from ProCook - Westfield London
We're so glad our assistant was helpful and knowledgeable, leading to a great purchase. Thank you!
Good service and good product range…
Good service and good product range plus a bank holiday discount promotion!
May 1, 2026
Reply from ProCook - Westfield London
We're happy to hear you enjoyed our service, product range, and the bank holiday promotion. Thank you for your kind words!
Great people working and advising
Great people working and advising
Interesting selection of products
May 4, 2026
Reply from ProCook - Westfield London
We're so glad you appreciated our team's advice and our product selection. Thank you!
Not a good experience
We visited ProCook in Westfield to buy pans and chef knives. While the products seem good, the customer service experience was disappointing. We were given the wrong pan and had to return to the store, which took a lot of time and inconvenience. There was no apology or acknowledgment of the mistake when we called or returned. Overall, not a great experience in-store despite decent products.
April 28, 2026
Reply from ProCook - Westfield London
We regret that your experience did not meet expectations. We appreciate your feedback and apologize for the error and inconvenience caused by the incorrect pan. We will address this to improve our service.
Excellent Service
Excellent Service. The gentleman that served me was very professional, friendly and extremely helpful. I am pleased with my purchase.
May 2, 2026
Great service and products
Great advice from the staff, very professional and welcoming. Found exactly what wanted. Excellent quality product and service.
April 25, 2026
The young man who served us was…
The young man who served us was excellent in his service very polite and friendly also knowledgeable
April 28, 2026
Ver happy with my purchases
Ver happy with my purchases, reasonable prices.
Staff were friendly and natural without being OTT.
April 25, 2026
Reply from ProCook - Westfield London
We appreciate you taking the time to leave us this wonderful review! We're so happy to hear that you were satisfied with your purchases and our staff.
Great value and lovely experience
Mark who was a kind gentleman that approached me and helped me through my shop. Mark very well explained everything regarding my purchase and went out his way to complete my item. Such pleasant man and will definitely be going back
April 25, 2026
Reply from ProCook - Westfield London
We're happy to hear that you had such a positive shopping experience! It's great to know that you found the assistance helpful and the explanations regarding your purchase satisfactory. We appreciate your feedback and look forward to your return.
Reply from ProCook - Westfield London
We appreciate you sharing that our shop assistant was informative and helpful!
It was great service,
It was great service, I bought a cake tray and the staff were very helpful in assisting me with my choice. They were friendly and professional, and the whole experience was smooth. I’m very happy and would recommend
April 18, 2026
Customer service
Everyone was friendly and inviting, help is not too far at ProCook. Easy and reliable purchase.
April 19, 2026
Reply from ProCook - Westfield London
We appreciate you sharing your experience! We're so happy to hear that everyone was friendly and inviting and that you found your purchase easy and reliable.
Donna was so helpful and patient…
Donna was so helpful and patient especially when showing me how to use the whetstone to sharpen knives.
Thank you!
April 7, 2026
Reply from ProCook - Westfield London
We're so happy to hear that our team was able to provide you with helpful guidance and demonstrate patience while teaching you how to sharpen knives. Thank you!
Staff member was very helpful
April 2, 2026
Sales team was good and positive
March 31, 2026
Reply from ProCook - Westfield London
We appreciate you letting us know that our sales team was good and positive; we are so happy you enjoyed that!
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