You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
638 reviews
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The staff at the store seem to be very…
The staff at the store seem to be very well versed in the products they sell, I had a very good experience with young lad that served me, he was very knowledgeable on the range of Japanese knives for sale, very friendly and easy to talk to. Ultimately one of the reasons for making the purchase. (I had to return to the store later for the purchase and the older gentleman took the sale).
May 30, 2026
Reply from ProCook - Westfield London
We are so glad to hear you had such a positive experience with our team and found our staff knowledgeable, especially regarding the Japanese knives. We appreciate you sharing your feedback.
Reply from ProCook - Westfield London
We appreciate your kind words.
Staff were amazing
Staff were amazing, very knowledgeable about the product and were accommodating with questions and concerns. Had a problem with a knife given but was replaced immediately after reporting. Will definitely come back for more products soon.
May 28, 2026
Reply from ProCook - Westfield London
We're glad to hear our staff provided excellent service and quickly resolved the issue with your knife. We appreciate your feedback and look forward to your next visit!
Reply from ProCook - Westfield London
We're delighted our staff was helpful, and you found what you needed. We appreciate your feedback!
Reply from ProCook - Westfield London
We appreciate your kind words.
Non-toxic, non-stick and not a weight-lifting challenge pan!
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledgeable and informative on non-stick surfaces and concerns over toxins.
May 22, 2026
Reply from ProCook - Westfield London
We're so pleased you found exactly what you wanted at the right price! It's wonderful that our team was knowledgeable and informative. Thank you for your positive feedback!
Lovely and helpful staff
Called ahead to check stock and reserve the item by phone. Super experience, lovely and very helpful staff in the Westfield shop.
May 23, 2026
Reply from ProCook - Westfield London
We're so glad to hear our team provided a super experience when you called and visited our store. We appreciate your kind words!
Reply from ProCook - Westfield London
We really appreciate your kind review.
Reply from ProCook - Westfield London
We are happy our team was good and helpful.
I went into the store in Westfield I I…
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would turn out perfect, I’ve not bought from this retailer before but I would definitely shop there again 10/10 service
May 21, 2026
Unprompted review
Reply from ProCook - Westfield London
We're so happy to hear you had such a wonderful experience at our store! It's fantastic that our team member was friendly and helpful, making your visit memorable. We appreciate your kind words and look forward to welcoming you back.
Staff were very helpful
May 15, 2026
Reply from ProCook - Westfield London
We appreciate your kind words.
Reply from ProCook - Westfield London
We appreciate your kind words about our friendly team and great selection.
That was good customer Service
That was good customer Service
I’m good product And good service
May 3, 2026
Reply from ProCook - Westfield London
We're so pleased you had good customer service and enjoyed our product!
ProCook knife set
I had a lovely experience in this shop. The staff were pleasant and helpful, nothing was too much trouble and I came away with a fantastic set of knives! I was served by Duncan who was so helpful, it was a pleasure to go into a shop where a member of staff could answer all my questions (I had lots!) and give me all the information about the product I was looking at. Fantastic service, thank you!
May 5, 2026
Reply from ProCook - Westfield London
We're delighted to hear you had such a wonderful experience in our shop! We appreciate your kind words about our helpful team and are so glad you found a fantastic set of knives. Thank you for your positive feedback!
Really helpful and knowledgeable…
Really helpful and knowledgeable assistant. I bought a really nice item on his recommendation.
May 7, 2026
Reply from ProCook - Westfield London
We're so glad our assistant was helpful and knowledgeable, leading to a great purchase. Thank you!
Good service and good product range…
Good service and good product range plus a bank holiday discount promotion!
May 1, 2026
Reply from ProCook - Westfield London
We're happy to hear you enjoyed our service, product range, and the bank holiday promotion. Thank you for your kind words!
Great people working and advising
Great people working and advising
Interesting selection of products
May 4, 2026
Reply from ProCook - Westfield London
We're so glad you appreciated our team's advice and our product selection. Thank you!
Not a good experience
We visited ProCook in Westfield to buy pans and chef knives. While the products seem good, the customer service experience was disappointing. We were given the wrong pan and had to return to the store, which took a lot of time and inconvenience. There was no apology or acknowledgment of the mistake when we called or returned. Overall, not a great experience in-store despite decent products.
April 28, 2026
Reply from ProCook - Westfield London
We regret that your experience did not meet expectations. We appreciate your feedback and apologize for the error and inconvenience caused by the incorrect pan. We will address this to improve our service.
Excellent Service
Excellent Service. The gentleman that served me was very professional, friendly and extremely helpful. I am pleased with my purchase.
May 2, 2026
Great service and products
Great advice from the staff, very professional and welcoming. Found exactly what wanted. Excellent quality product and service.
April 25, 2026
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