You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company

- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
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Great product, Staff very helpful and professional
Staff very helpful and professional, peoduct really good

Reply from ProCook - Westfield London
Not yet used
Such lovely service from Donna today
Such lovely service from Donna today, who was so friendly and helpful and really knew what she was talking about. She made it a real pleasure.

Reply from ProCook - Westfield London
Donna was amazing
Donna was amazing! Really knowledgeable and very nice. Will definitely be back both for the prices and the customer service!

Reply from ProCook - Westfield London
The staff were helpful and friendly
The staff were helpful and friendly. They brought me right to what I needed. It was a kitchen knife so they had to check ID, but it was not a big deal. The product seems good, especially given the price was not too high.

Reply from ProCook - Westfield London

Reply from ProCook - Westfield London
Excellent and enthusiastic staff
Excellent and enthusiastic staff. Polite and prompt service.
Friendly support and environment.

Reply from ProCook - Westfield London

Reply from ProCook - Westfield London
The staff couldn’t do enough to assist…
The staff couldn’t do enough to assist with our requests, our purchased knives are absolutely fantastic
Great customer service always the best…
Great customer service always the best quality stuff I will always support by buying😄

Reply from ProCook - Westfield London
Good day out
We got good advice on a set of frying pans, lady in the store, if I'm correct Donna she gave a lot information about the set and made our decision easy to buy them, thank you donna once more for making my wife happy to buy them.
We were at unit su1226 Westfield London , o. 18 of June and about 8.42 pm
Hope I got the name correct as on the receipt it says operator: Donna and gateway: Adyen
Thank

Reply from ProCook - Westfield London
quick and easy.
Great experience and service
Great experience and service. Staff very welcoming, helpful and knowledgeable.

Reply from ProCook - Westfield London
Poor Products Backed by horrible return policy
I purchased a ProCook 4-slice toaster for £99, but it burns every slice of sourdough I put into it. Even on the second-lowest setting, the bread becomes so burnt that smoke fills my kitchen and will set off the fire alarm if the extractor fan is not running.
I returned the toaster to the ProCook store at Westfield, expecting a refund for what I believed to be a faulty product. However, a member of staff named Melvin informed me that he could only offer an exchange because the toaster had been opened and used. This was extremely frustrating. I live an hour away from the store and had already spent £6 on parking, only to be sent home with a replacement toaster because Melvin felt I had not given ProCook the opportunity to determine whether the original unit was defective.
I accepted the replacement and tested it at home, only to discover exactly the same issue. The toaster again burned the bread at a very low setting. Now I am expected to make another hour-long journey, pay another £6 for parking, and waste an additional two hours of my time simply to prove that the problem is not unique to the first toaster.
I find this returns policy completely unreasonable. ProCook advertises a 30-day return policy, yet customers appear unable to return a product once it has been opened and tested. How is a customer supposed to determine whether they are satisfied with an appliance without using it?
What disappointed me most was the lack of understanding and customer care I experienced. Rather than listening to my concerns and recognising the inconvenience this situation has caused, Melvin was dismissive and unhelpful. I have always had a positive impression of the ProCook brand, but this experience has seriously damaged my perception of the company. As a result, I will not be purchasing from ProCook again.

Reply from ProCook - Westfield London

Reply from ProCook - Westfield London
Customer service was great
staff
Great induction hob adapter, but lack of transparency at the till
Review:
I purchased an induction hob adapter from this ProCook store, and regarding the material and quality of the product, I have no complaints at all—it does the job perfectly.
However, I was very disappointed by the staff's behaviour at checkout. Before adding even a single pound (or penny) to the final bill to donate to charity, the staff must explicitly ask the customer for permission. Adding a charitable donation automatically to the receipt without asking beforehand is untransparent and unprofessional. Charity is a personal, spontaneous choice, not an automatic charge forced onto the customer at the till.
The product is great, but transparency at checkout definitely needs to be improved. I hope management instructs the team to always ask before adding anything to the bill.

Reply from ProCook - Westfield London
Friendly
Friendly, helpful and informative staff. Gave me a really good deal on a pan set that will last me years.
The pan set was just what I was looking for and has all of the features that I needed
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