You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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See what reviewers are saying
I was very sad to see the Westfield branch was shutting down as it was one of my favourite reasons to go there . The staff are always really knowledgeable and efficient and I really like the products... See more
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
628 reviews
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Charming and helpful service.
March 7, 2026
Reply from ProCook - Westfield London
We appreciate you letting us know our service was charming and helpful; it means a lot to our team.
helpful staff
staff was very helpful and polite, he helped me to find the items that I wanted.
March 4, 2026
Reply from ProCook - Westfield London
We appreciate you taking the time to leave us this great review! We're so happy to hear that our staff was helpful and polite during your visit.
Reply from ProCook - Westfield London
We're happy to hear that our knives met your needs perfectly. Thank you for sharing your positive experience with us; it means a lot!
Helpful and polite staff.
Helpful and polite staff.
Good value for money .
Good quality items.
February 28, 2026
Reply from ProCook - Westfield London
We appreciate your positive feedback. We are so happy you found our staff helpful and polite and liked our good quality items and value for money.
Good products and good service
Good products and good service
A****************************
February 23, 2026
Reply from ProCook - Westfield London
We're happy to hear that you had a positive experience with our products and service. We appreciate your feedback and thank you for sharing.
Customer service was first class
Customer service was first class. Needed to replace side plates that my little children had broken and they don’t sell them on their own so the great person in store found me some leftover ones and let me have them. The next thing I need for my kitchen will be from them.
February 21, 2026
Reply from ProCook - Westfield London
We're happy to hear that our customer service met your needs! We appreciate you sharing your positive experience and are so glad we could help with the side plates. We look forward to assisting you with your future kitchen needs.
The lady was fantastic
February 15, 2026
Reply from ProCook - Westfield London
We're happy to hear that you had a fantastic experience. Thank you for your positive feedback; we appreciate it.
Pro Cook have a great range of quality…
Pro Cook have a great range of quality products.
February 14, 2026
Reply from ProCook - Westfield London
We appreciate you taking the time to leave us this great review. We are so happy you enjoy our quality products.
Reply from ProCook - Westfield London
Thank you for your kind words! We're thrilled to hear that you're happy with our service. We strive to provide the best possible experience for our customers, and your feedback means a lot to us.
Reply from ProCook - Westfield London
We're happy to hear that you had a great experience with our service and baking tins! Thanks for your positive feedback.
Amazing service and really helpful
February 12, 2026
Reply from ProCook - Westfield London
We appreciate you letting us know about our amazing and helpful service; it means a lot to our team that you are pleased.
I bought a cooking set and the staff…
I bought a cooking set and the staff were just amazing, really helpful! Very happy with the purchase and with the overall experience!
February 12, 2026
Reply from ProCook - Westfield London
We appreciate you taking the time to leave us this great review. We're so happy to hear that our staff were amazing and helpful and that you are happy with your purchase!
To steam or not to steam
I found the steamer basket I was looking for, and the staff were very helpful. I didn’t have to wait long to pay for my items. The design of the basket was interesting, but I decided to return it the next day and am still searching for the perfect one.
February 5, 2026
Being late for the best knifes
I arrived 5 minutes for the closing time, and the guys were really nice and helpful, we made jokes for being late, and they guided me to find what I wanted.
January 28, 2026
I received such knowledgeable service…
I received such knowledgeable service from Mark in the Westfield White City store. He helped me choose from the vast range of frying pans in store. His expertise on the products was amazing and I left with the perfect frying pan. Thank you so much for a brilliant shopping experience .
February 5, 2026
Reply from ProCook - Westfield London
We're happy to hear that you were able to find what you needed. Thank you for your feedback; we appreciate it!
The staff are amazing easy to talk to…
The staff are amazing easy to talk to highly knowledgeable
January 31, 2026
Very helpful staff
Very helpful staff, provided very detailed and helpful advice! Ended up with an amazing pot!
January 25, 2026
Reply from ProCook - Westfield London
We appreciate you sharing your thoughts! We're so happy to hear that our staff was very helpful and provided detailed advice, and that you found an amazing pot.
Reply from ProCook - Westfield London
We appreciate your positive feedback regarding our great product and good customer service; we are so happy to hear this!
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