You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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See what reviewers are saying
I was very sad to see the Westfield branch was shutting down as it was one of my favourite reasons to go there . The staff are always really knowledgeable and efficient and I really like the products... See more
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
628 reviews
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Just lovely to have a branch of Procook…
Just lovely to have a branch of Procook available to visit rather than buy on line.
January 23, 2026
Reply from ProCook - Westfield London
We're happy to hear that you enjoyed having the opportunity to visit our store. We appreciate you taking the time to share your positive experience with us.
Affordable quality -- doesn't disappoint
January 24, 2026
Great service
January 24, 2026
Issue resolved quickly and efficiently
Set as cold to 7s contained incorrect large frying pan, but very swiftly corrected when we returned it to the shop the next day. Thanks
January 20, 2026
Reply from ProCook - Westfield London
We appreciate you bringing the frying pan issue to our attention. We're glad we could quickly correct the error when you visited our shop. Thank you.
Very friendly and supportive
Very friendly and supportive, warm welcoming...
Pleased.. keep up the good Work...
I will definitely be back..
January 18, 2026
Reply from ProCook - Westfield London
We appreciate your kind words! We're happy to hear that you found our team friendly and supportive, and that you felt welcomed. We look forward to your next visit!
The staff - just brilliant
The staff - were excellent! Couldn’t have been more helpful - I was looking for a set of pans & they went through a number of options with me & I found what I was looking for - result.
January 17, 2026
Very pleased with my purchase does the…
Very pleased with my purchase does the job well when cutting foods, its lught an easy to hold
January 17, 2026
Staff member knew the products well…
Was greeted by an enthusiastic member and of staff who was knowledgeable about the product I wanted and listened to my requirements offering suitable options. I was given a practical demonstration and was allowed to handle and try the different utensils before making a purchase.
January 20, 2026
Glass is very nice product the service…
Glass is very nice product the service is perfect
January 19, 2026
Reply from ProCook - Westfield London
We are so happy to hear that you had such a wonderful experience! Thank you for your kind words.
Helpful staff great selection in store…
Helpful staff great selection in store and so happy with my purchase
January 16, 2026
good service
January 11, 2026
Quality of kitchenwares are 5stars
Quality of kitchenwares are 5stars, I got want I was looking for and staffs very helpful, they checked all the products before pack to the bag. And they helped me to dropped our stuffs off at the taxi stand as I can’t carried all myself.
Thank you.
December 16, 2025
Reply from ProCook - Westfield London
We're happy to hear that you are satisfied with the quality of our kitchenware. We appreciate your positive feedback regarding our staff's helpfulness and attentiveness. Thank you for your review!
Service and advice was excellent
Service and advice was excellent. Making it easier to decide on the item that was selected.
Diane Law
December 16, 2025
Reply from ProCook - Westfield London
We're happy to hear that our service and advice helped you choose the perfect item. We appreciate you taking the time to share your positive experience!
Reply from ProCook - Westfield London
Thank you for your review, we will pass your comments on to the store manager for review.
Assistant was very helpful
December 9, 2025
Reply from ProCook - Westfield London
Thank you for your kind words! We're thrilled to hear that you're happy with our service. We strive to provide the best possible experience for our customers, and your feedback means a lot to us.
Lifetime guarantee is so user-friendly!
We had problem in re-fixing the press button for our salt grinder which was purchased more than a year ago. We took it to the shop and the staff quickly sorted out the solution and showed us how to re-fix it rightaway. Super friendly and efficient!
November 15, 2025
Reply from ProCook - Westfield London
We're happy to hear that our staff provided such friendly and efficient help with your salt grinder! We appreciate you taking the time to share your positive experience.
Knowledgeable staf
November 18, 2025
Reply from ProCook - Westfield London
Thank you for your kind words! We're thrilled to hear that you're happy with our staff. We strive to provide the best possible experience for our customers, and your feedback means a lot to us.
Pro Kettle
We knew what we wanted to buy so our trip was successful. As the colour of the product was not on floor tge assistant went to get one from stock held. It is rare to see now a days an assistant going to look for what customers want. I feel you akways get the reply of " what we gave is on the shopfloor".
November 20, 2025
Reply from ProCook - Westfield London
We're happy to hear that your trip was successful. We appreciate your positive feedback regarding the assistant's help in finding the product you wanted. We are glad you enjoyed your experience and thank you for your review.
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