You could write: “The staff were very experienced and knowledgeable. They took the time to demonstrate how to use the product properly, explained everything clearly, and answered all my questions.... See more
Location
Switch locationUnit SU1226, Ariel Way, W12 7GF London, GB
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See what reviewers are saying
Today I ventured into the White City store of ProCook, there was a young gentlemen already explaining in detail about knives and their various differences to another customer which I was fully engaged... See more
Was efficiently shown a few examples for what I wanted- and then I purchased exactly what I wanted at the right price point for me. Didn’t feel pressured to buy more. The member of staff was knowledg... See more
Company replied
I went into the store in Westfield I I think I must have been served by one of the nicest assistants called Hamim he was so friendly & helpful…. Even reassuring me that he was confident my cake would... See more
Company replied
Company details
Written by the company
ProCook offers great value for money on aspirational, high quality, stylish ranges of market leading cookware, tableware and kitchenware. With a big online presence and stores across the UK, ProCook offers British designed, contemporary ranges with an emphasis on outstanding performance and excellence in manufacturing.
Why choose ProCook?
Written by the company
- Reason #1 - Quality
- ProCook products are manufactured to high standards, using premium quality materials. In fact we are proud to say we go the extra mile to ensure that a product is second to none. So you can be assured that at ProCook you can expect the best.
- Reason #2 – Unbeatable Value
- ProCook take great pride in being an own brand company with complete control over all aspects of our product ranges. This means we are able to offer our customers savings of up to 50% compared to other leading brands. Why pay more?
- Reason #3 – Which? Recommended Provider for Furniture and Homewares
- ProCook are proud to be endorsed by Which?, the consumer champion. Which? only endorse the best products and services, with ProCook offering the 4th best customer score out of 45 brands.
- Reason #4 – Exceptional Customer Care
- Nothing is more important to us than our customers, and we place great importance on ensuring our customer care team give the very best service. Our team are always delighted to hear from you and welcome your questions and comments no matter how big or small.
- Reason #5 - Exclusive Design
- The ProCook range of products focusses on clean contemporary looks, with a nod to the traditional. Our in house team of designers create bespoke products that will stand the test of time and look as good in modern homes as they do in traditional ones.
- Reason #6 – Extensive Guarantees
- For complete peace of mind we have guarantees on all our products and have extensive guarantees on many of our ranges. In fact all our knife and cookware ranges are covered by either 10 or 25 year guarantees.
Contact info
Unit SU1226, Ariel Way, W12 7GF, London, United Kingdom
4.8
Excellent
638 reviews
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To steam or not to steam
I found the steamer basket I was looking for, and the staff were very helpful. I didn’t have to wait long to pay for my items. The design of the basket was interesting, but I decided to return it the next day and am still searching for the perfect one.
February 5, 2026
Being late for the best knifes
I arrived 5 minutes for the closing time, and the guys were really nice and helpful, we made jokes for being late, and they guided me to find what I wanted.
January 28, 2026
I received such knowledgeable service…
I received such knowledgeable service from Mark in the Westfield White City store. He helped me choose from the vast range of frying pans in store. His expertise on the products was amazing and I left with the perfect frying pan. Thank you so much for a brilliant shopping experience .
February 5, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Reply from ProCook - Westfield London
We're happy to hear that you were able to find what you needed. Thank you for your feedback; we appreciate it!
The staff are amazing easy to talk to…
The staff are amazing easy to talk to highly knowledgeable
January 31, 2026
Very helpful staff
Very helpful staff, provided very detailed and helpful advice! Ended up with an amazing pot!
January 25, 2026
Reply from ProCook - Westfield London
We appreciate you sharing your thoughts! We're so happy to hear that our staff was very helpful and provided detailed advice, and that you found an amazing pot.
Reply from ProCook - Westfield London
We appreciate your positive feedback regarding our great product and good customer service; we are so happy to hear this!
Just lovely to have a branch of Procook…
Just lovely to have a branch of Procook available to visit rather than buy on line.
January 23, 2026
Reply from ProCook - Westfield London
We're happy to hear that you enjoyed having the opportunity to visit our store. We appreciate you taking the time to share your positive experience with us.
Affordable quality -- doesn't disappoint
January 24, 2026
Great service
January 24, 2026
Issue resolved quickly and efficiently
Set as cold to 7s contained incorrect large frying pan, but very swiftly corrected when we returned it to the shop the next day. Thanks
January 20, 2026
Reply from ProCook - Westfield London
We appreciate you bringing the frying pan issue to our attention. We're glad we could quickly correct the error when you visited our shop. Thank you.
Very friendly and supportive
Very friendly and supportive, warm welcoming...
Pleased.. keep up the good Work...
I will definitely be back..
January 18, 2026
Reply from ProCook - Westfield London
We appreciate your kind words! We're happy to hear that you found our team friendly and supportive, and that you felt welcomed. We look forward to your next visit!
The staff - just brilliant
The staff - were excellent! Couldn’t have been more helpful - I was looking for a set of pans & they went through a number of options with me & I found what I was looking for - result.
January 17, 2026
Very pleased with my purchase does the…
Very pleased with my purchase does the job well when cutting foods, its lught an easy to hold
January 17, 2026
Staff member knew the products well…
Was greeted by an enthusiastic member and of staff who was knowledgeable about the product I wanted and listened to my requirements offering suitable options. I was given a practical demonstration and was allowed to handle and try the different utensils before making a purchase.
January 20, 2026
Glass is very nice product the service…
Glass is very nice product the service is perfect
January 19, 2026
Reply from ProCook - Westfield London
We are so happy to hear that you had such a wonderful experience! Thank you for your kind words.
Helpful staff great selection in store…
Helpful staff great selection in store and so happy with my purchase
January 16, 2026
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