I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more
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Written by the company
We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.
Contact info
Porchways House, 83 Upper St Johns Street, WS14 9DT, Lichfield, United Kingdom
- 0121 314 7039
- shop@pure-beauty.co.uk
- www.pure-beauty.co.uk
No recent history of asking for reviews
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Replied to 88% of negative reviews
Typically replies within 24 hours
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I ordered Moroccanoil all in one leave…
I ordered Moroccanoil all in one leave in conditioner and Clarifying Shampoo twice and have received a great service each time. The products were well packaged and arrived promptly. Pleased the postage was free and Royal Mail tracking service was used, kept up to date of the items progress and always receive a good service with Royal Mail. Would recommend using Pure Beauty based on my experiences.
Kathy’s Beauty Products
My dermalogica products always arrive thoughtfully packaged and quickly. A great price and always available.
First Order Placed
I placed my first order with Pure Beauty last week, it arrived quickly & as ordered, the customer service department were very helpful & professional when I had a query. Will definitely order again
Great range of products and good prices!
The ordering process was easy and Pure…
The ordering process was easy and Pure Beauty offered the most competitive price on the Dermalogica product I was looking for. The delivery took 4 working days and was packaged well. Would recommend.
Ive used this company for a nunber of…
Ive used this company for a nunber of years and have always been pleased with the service offered - ompetitive pricing and fast delivery service. Thank you
Excellent service
Excellent no issues prompt delivery
Great prices Medik8
Was slightly worried when ordering that my Medik8 product wouldn’t be real - especially at the price but it arrived very quickly and after checking the batch code it most definitely is. Don’t hesitate to use - excellent service and really good pricing!!
Always a pleasure to do buisness with
Always a pleasure to do buisness with, as they have good prices, delivery is fast and timely and they keep you fully informed whats happening. Overall customer service is 110%. And the packaging is fully recyclable or compostable,
Really happy with my products and the…
Really happy with my products and the company. Delivery was quick and well packaged. I’d made a mistake on my order but the co were happy to exchange for me and were very helpful. I would recommend them and will reorder
Excellent customer service
I ordered three Dermalogica products and they were delivered very quickly. Genuine articles at a very competitive price. There was supposed to be a bonus free gift with my order but that didn’t arrive. I emailed back to enquire and was answered the same day with an apology for the error. The missing items came a couple of days later. Excellent customer service. 😊
Consistently high quality service
One of several Dermalogica orders I have completed in the last few months. Having used these products, especially the Age Smart, for several years, I order the same range of items because they suit my skin well and are good value for money when used in the sparing quantities recommended. Pure Beauty are thoroughly consistent in their quality of service: great communication throughout; reliable delivery; sturdy and sustainable packaging (all parts are recyclable … my compost deals well with the cellulose packaging beads). I can thoroughly recommend both Dermalogica and Pure Beauty salon.
Excellent service and good products
I have been buying Dermalogica products from Pure Beauty for nearly 15 years. I love the products because they are suitable for my skin. Buying from Pure Beauty has been easy, excellent service and prompt delivery. Even when they expected to be a delay, I was informed accordingly. I especially like the free samples and bonus point.
Fantastic service always
Fantastic service always. Really great company would highly recommend.
This was my first time ordering from…
This was my first time ordering from Pure Beauty and it was straightforward. The product arrived with no issues and I would have no qualms about using Pure Beauty again.
I do not recommend! Avoid terrible customer services/ delivery very poor
I ordered an item from this company and it took weeks to arrive. When it finally showed up, it was completely damaged. To make matters worse, customer service is refusing to replace the item or offer a solution. Their customer support is non-existent and completely unprofessional. Save your money and shop elsewhere—I will never order from them again.
I wish I had viewed the reviews first, as there seems to be a common theme! They take your money and then offer no solution. On each review the response from the company is very questionable they state they never brought the item?!

Reply from Pure Beauty
I ordered 5 long lasting green eye…
I ordered 5 long lasting green eye pencils on April 13th & after giving me 2 arrival dates the last one today , saying it has arrived but it hasn’t I’m really disappointed you have the money for them nearly. 2 &1/2 mouths & they still haven’t arrived.

Reply from Pure Beauty
I always buy my dermalogica products…
I always buy my dermalogica products from pure beauty. Very reliable a fast delivery. And I love dermalogica ultra calming range, they are great for my skin and help it be less reactive.
Good price & excellent delivery time.
Good price, easy to order & free samples really useful. With sensitive skin Dermalogica is my go to, so always comparing prices.
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