Pure Beauty Reviews 

503
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 221 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the exceptionally competitive pricing across popular skincare brands, noting that items always arrive promptly and are securely packaged to prevent any damage. Consumers also really appreciate the user-friendly ordering process, alongside the wonderful bonus free samples and gifts included with their purchases. However, some reviewers were not happy with delivery delays, mentioning that certain orders took a very long time to arrive or faced unexpected dispatch issues. A few other people also felt that customer support was unhelpful when dealing with missing items, damaged products, or complaints.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, noting they are genuine, high quality, and arrive in... See more

Delivery service

Users describe satisfaction with the delivery service, frequently highlighting fast shipping times and prompt... See more

Price

People report positive experiences with price, often highlighting the very competitive pricing and great... See more

Order

Consumers find order to be positive, highlighting fast shipping and competitive prices. Reviewers frequently... See more

Service

Reviewers mention positive feedback about service, highlighting fast, efficient experiences and competitive... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more

Rated 5 out of 5 stars

I have been ordering from Pure Beauty for many years now. Their prices are very competitive and much lower than other Dermalogica suppliers. They also give free samples and free gifts depending on am... See more

Rated 5 out of 5 stars

I ordered something from Pure Beauty just because it was the cheapest online, but then had to be away from home as a result of a family crisis, so the item was sent back by Royal Mail. I was really pl... See more

Rated 5 out of 5 stars

I bought some Medik8 products from Pure Beauty and I received the order confirmation within minutes as expected. However, after two days I still hadn’t received a dispatch confirmation. I was a bit w... See more


Company details

  1. Beauty Salon
  2. Beauty Product Supplier
  3. Hair Product Store
  4. Health and Beauty Shop
  5. Skin Care Clinic

Written by the company

We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

503 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.6

All reviews

(503)

205 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

I ordered Moroccanoil all in one leave…

I ordered Moroccanoil all in one leave in conditioner and Clarifying Shampoo twice and have received a great service each time. The products were well packaged and arrived promptly. Pleased the postage was free and Royal Mail tracking service was used, kept up to date of the items progress and always receive a good service with Royal Mail. Would recommend using Pure Beauty based on my experiences.

June 25, 2026
Unprompted review
Rated 5 out of 5 stars

First Order Placed

I placed my first order with Pure Beauty last week, it arrived quickly & as ordered, the customer service department were very helpful & professional when I had a query. Will definitely order again

June 19, 2026
Unprompted review
Rated 4 out of 5 stars

The ordering process was easy and Pure…

The ordering process was easy and Pure Beauty offered the most competitive price on the Dermalogica product I was looking for. The delivery took 4 working days and was packaged well. Would recommend.

June 12, 2026
Unprompted review
Rated 5 out of 5 stars

Great prices Medik8

Was slightly worried when ordering that my Medik8 product wouldn’t be real - especially at the price but it arrived very quickly and after checking the batch code it most definitely is. Don’t hesitate to use - excellent service and really good pricing!!

June 22, 2026
Unprompted review
Rated 5 out of 5 stars

Always a pleasure to do buisness with

Always a pleasure to do buisness with, as they have good prices, delivery is fast and timely and they keep you fully informed whats happening. Overall customer service is 110%. And the packaging is fully recyclable or compostable,

June 16, 2026
Unprompted review
Rated 5 out of 5 stars

Really happy with my products and the…

Really happy with my products and the company. Delivery was quick and well packaged. I’d made a mistake on my order but the co were happy to exchange for me and were very helpful. I would recommend them and will reorder

June 1, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service

I ordered three Dermalogica products and they were delivered very quickly. Genuine articles at a very competitive price. There was supposed to be a bonus free gift with my order but that didn’t arrive. I emailed back to enquire and was answered the same day with an apology for the error. The missing items came a couple of days later. Excellent customer service. 😊

June 7, 2026
Unprompted review
Rated 5 out of 5 stars

Consistently high quality service

One of several Dermalogica orders I have completed in the last few months. Having used these products, especially the Age Smart, for several years, I order the same range of items because they suit my skin well and are good value for money when used in the sparing quantities recommended. Pure Beauty are thoroughly consistent in their quality of service: great communication throughout; reliable delivery; sturdy and sustainable packaging (all parts are recyclable … my compost deals well with the cellulose packaging beads). I can thoroughly recommend both Dermalogica and Pure Beauty salon.

June 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and good products

I have been buying Dermalogica products from Pure Beauty for nearly 15 years. I love the products because they are suitable for my skin. Buying from Pure Beauty has been easy, excellent service and prompt delivery. Even when they expected to be a delay, I was informed accordingly. I especially like the free samples and bonus point.

June 1, 2026
Unprompted review
Rated 1 out of 5 stars

I do not recommend! Avoid terrible customer services/ delivery very poor

I ordered an item from this company and it took weeks to arrive. When it finally showed up, it was completely damaged. To make matters worse, customer service is refusing to replace the item or offer a solution. Their customer support is non-existent and completely unprofessional. Save your money and shop elsewhere—I will never order from them again.
I wish I had viewed the reviews first, as there seems to be a common theme! They take your money and then offer no solution. On each review the response from the company is very questionable they state they never brought the item?!

June 6, 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

07/06/2026:
The reviewer has responded. The order number they have provided was for a customer who does have have this reviewers name, telephone number or email address. I cannot search for Jones on our database as it is too popular. I have searched for the email address provided and for the mobile telephone number provided and neither exist in our customer database therefore I am able to say categorically that this is a review about another company or a malicious review.

I have flagged this review for removal by Trust Pilot but I suspect that they will not remove it. It is not in their interest to do so and their policy states that even if it is not about us they will not remove it. Great aren't they? Does it make you trust their review system?

06/06/2026:
Not sure about this one. They have provided an order number of 2. This might be a legitimate review I do not know. I have asked for an order number so that I can look into it.

If you could reply with your order number and the website you ordered from that would be helpful.

Rated 1 out of 5 stars

I ordered 5 long lasting green eye…

I ordered 5 long lasting green eye pencils on April 13th & after giving me 2 arrival dates the last one today , saying it has arrived but it hasn’t I’m really disappointed you have the money for them nearly. 2 &1/2 mouths & they still haven’t arrived.

April 13, 2026
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

Super! Another review from someone who has not purchased from us.

1. 204 5183329 1321148 is not one of our order numbers.
2. We do not sell Green Eye Pencils.
3. We have 4 customers with your surname none of which is you.

It would be helpful to me and our little business if you could update your review with the name of the business you ordered from or even better the website address.

I'm not even going to ask for this to be removed. I think this again highlights the utter worthlessness of trust pilot and the way it operates: anyone can say anything about any business without recourse to checks or validation.

Trust Pilot is pointless.

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