I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more
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We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.
Contact info
Porchways House, 83 Upper St Johns Street, WS14 9DT, Lichfield, United Kingdom
- 0121 314 7039
- shop@pure-beauty.co.uk
- www.pure-beauty.co.uk
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Replied to 88% of negative reviews
Typically replies within 24 hours
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Good price service and communication
Everything I needed at competitive price. Good communication throughout the dispatch / track / delivery process. Good packaging. Will definitely be purchasing my products from them again.
Product arrived in a timely manner…
Product arrived in a timely manner although the sample I picked was substituted for another. Overall a good experience.
Great stockist of Skinceuticals…
Great stockist of Skinceuticals products, a small business, really responsive, products always delivered on time.
Order never arrived - can't track - no customer service
Order never arrived. Can't track the order and nobody picks up when you call. I'll now have to claim this back through my bank. I'll stick with the established brands next time.

Reply from Pure Beauty
I've been a customer of Pure Beauty for many years now and I wouldn't go anywhere else.
I've been a customer of Pure Beauty for many years. They are so polite, friendly, and so so helpful. Nothing is a problem, always work out a solution to help you.
One particular lady is "Susan". She is a credit to Pure Beauty. Absolutely a wonderful lady.
Good Service
I have been using Pure Beauty for a couple of years now. Great prices on Dermalogica. Prompt delivery and always well packaged.
consistent good prices and discounts
I use Dermalogica and Elemis products and regularly buy these from Pure Beauty as they have great prices and discount deals which make the products more affordable. Their website is easy to navigate, delivery is quick and their customer service (when needed) is rapid. I've been buying from them for over 5 years and rarely have found another company who can beat them on price. Would definitely reccomend them.
Dermalogica products
I ordered several Dermalogica items which arrived promptly in good packaging at great prices. Will buy again.
Lovely company to shop with
Lovely company to shop with. They stock my favourite go to brands at great prices. Customer service is great, they are not always the fastest at delivering, but I like the fact every time I order I’m supporting a small business run by real people. I love their inner circle scheme. Absolutely love them and highly recommend.
I’ve used Pure Beauty for years to…
I’ve used Pure Beauty for years to purchase my Dermalogica products. Always great service, I love the free samples, the monthly offers and you earn points which you can use against future orders
Arrives in perfect condition with exciting freebies
Very well packaged and arrived in perfect condition. I have used this product for years so I know the quality is excellent Very impressive freebies too thank you.
All the product is high quality and…
All the product is high quality and rich ingredients , genuine product,can be trusted to use regular and longer terms.
Prompt response and confirmation of my…
Prompt response and confirmation of my Dermalogica order. Shipment delivered by my postman within 4 days even though I ordered on a weekend.
Very happy with all my orders with Pure…
Very happy with all my orders with Pure Beauty, from the range of products, price and speed of delivery. I recently bought products new to Dermologica’s range and was very impressed with the competitive prices and additional free gifts.
Pure beauty
Ordered from pure beauty ,the price was very competitive ,cheaper than most ,customer service was great ,left a message was back to me very quickly and delivery was good
Thank you ,will purchase again
Do not trust this seller
The product I purchased from Pure Beauty caused my face, chest and neck to break out in hives. It caused extreme irritation, itchiness and redness.
Further, when I attempted multiple times to contact them via email and phone, there was no reply.
Do not trust this service. I regret doing business with them.

Reply from Pure Beauty
Well priced and efficient delivery
First time ordering from Pure Beauty. Bought Elemis shampoo and conditioner. They were competitively priced with a discount offer. Efficient delivery and well packaged. I’d definitely use Pure Beauty again.
Competitively priced Dermalogica products
I’ve been ordering Dermalogica products from Pure Beauty for a number of years now and always find them to be competitively priced and items delivered promptly.
I recently placed an order with Pure…
I recently placed an order with Pure Beauty and unfortunately one of the items was missing when it arrived. When I contacted customer service, the only “solution” offered was a photo of the item supposedly being packed — which doesn’t really help when the issue is that it never made it to me.
It’s quite clear the item was lost in transit, especially considering the packaging used wasn’t suitable for the weight of the order. On top of that, the overall handling of the situation was incredibly unhelpful. I’m not sure what more I could have provided to prove that the item didn’t arrive.
The lack of accountability and support from customer service has been really disappointing — genuinely a 0/10 experience in that regard.
To be fair, the products that did arrive were good, and the prices are reasonable. However, good products aren’t enough to make up for poor service. I won’t be shopping here again and definitely wouldn’t recommend them. I’ll be taking my money elsewhere in future.

Reply from Pure Beauty
Order arrived on time
Order arrived on time. Free sample was missing. Despite emailing to tell them I’ve heard nothing back which is disappointing
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