Pure Beauty Reviews 

502
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 218 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the exceptionally competitive pricing, noting that popular skincare products are much cheaper compared to other suppliers. Shoppers also love the easy-to-use website, prompt delivery services, secure packaging, and the generous inclusion of complimentary samples and gifts with their purchases. However, some customers also noted issues with delayed deliveries, missing dispatch notifications, and uncommunicated stock shortages that impacted time-sensitive orders. A few people also experienced challenges when trying to track missing items or encountered difficulties resolving problems regarding customer support. Additionally, a small number of shoppers reported receiving damaged goods or experienced long waiting periods for responses.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, praising the genuine items and competitive pricing.... See more

Delivery service

Consumers find delivery service to be consistently positive, highlighting fast shipping times and reliable... See more

Price

Reviewers mention positive feedback about price, highlighting consistently competitive rates and great... See more

Order

People report positive experiences with order, highlighting the website as easy to use and praising the fast... See more

Service

Clients share positive opinions on service, highlighting efficient communication, friendly staff, and prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’ve been using Pure Beauty for a number of years now and they are consistantly very competitive in their pricing - especially for Dermalogica products I’ve had cause to ring them about an orde... See more

Rated 5 out of 5 stars

I have been ordering from Pure Beauty for many years now. Their prices are very competitive and much lower than other Dermalogica suppliers. They also give free samples and free gifts depending on am... See more

Rated 5 out of 5 stars

Easy to use website and competative prices. Delivery satisfactory but nothing is ever quick to IOW. Love the free samples & gifts as spent over £100 stocking up on Dermalogica. Will def order again,... See more

Rated 5 out of 5 stars

I ordered something from Pure Beauty just because it was the cheapest online, but then had to be away from home as a result of a family crisis, so the item was sent back by Royal Mail. I was really pl... See more


Company details

  1. Beauty Salon
  2. Beauty Product Supplier
  3. Hair Product Store
  4. Health and Beauty Shop
  5. Skin Care Clinic

Written by the company

We are a small family run Beauty Salon from Lichfield in the Midlands and we have been selling Professionally Recommended Beauty Products Online in the UK for nearly 20 years. Our brands include some of the most popular, well known and well resepcted skincare and hair care products in the UK. These include Dermalogica, Elemis, Medik8, SkinCeuticals, Olpalex, L'Oreal, Color Wow and many, many more besides. We are a small business and we are very proud to be so and the comes with it's stregnths and weaknesses but we have a strong and loyal customer base and we always try and do our very best for all of our customers. We hand pick and pack all of our customers' orders, we do it from our Salon in Lichfield and we process and send orders as quickly as we can but we are not a multi-national business and we will never deliver your items the same day. What we will do is appreciate each and every customer and each and every order they choose to place with us.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

502 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 88% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.6

All reviews

(502)

221 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service

I recently came across Pure Beauty and will definitely buy from them again. I bought some Elemis products and they were the most competitively priced I found. Delivery was quick and well packaged.

December 8, 2025
Unprompted review
Rated 5 out of 5 stars

Good Reductions

Easy to use website and competative prices. Delivery satisfactory but nothing is ever quick to IOW. Love the free samples & gifts as spent over £100 stocking up on Dermalogica. Will def order again, thank you Pure Beauty

November 7, 2025
Unprompted review
Rated 4 out of 5 stars

Placed an order 4 days ago and still…

Placed an order 4 days ago and still showing as pending. Please cancel my order and issue a refund. Cannot get through on the telephone and the email address shop@pure-beauty doesn’t work. My emails keep bouncing back.
Update: after review order was dispatched Royal Mail 24hr tracked-thank you. Now received.

November 27, 2025
Unprompted review
Pure Beauty logo

Reply from Pure Beauty

***Thanks for the update***
--------------------------------------------------------------------------------
Firstly I would like to apologise that we were unable to send out your parcel as quickly as you would have liked. I know we have had a few issues with deliveries to us.

I will clarify when we received and despatched your order. It has not been 5 days.

Your order was received on 27/11/2025 at 20:53. Your order was despatched on 01/12/2025 (today). This is 3 days - not 5 days. We are a family run business and we do not process over the weekend.

I am really very sorry if you were unable to get through on the phone but if you have left a message I can promise that Casey or Susan will call you back.

We do not take cancellation requests via trustpilot as authenticity cannot be verified. However I can confirm that we have received your email to cancel your order but I am afraid this was after we sent your parcel to you today. I will respond to this email and apologise for not being able to cancel it in time and I will arrange for a return to us for a full refund.

Rated 5 out of 5 stars

Great customer service theee lady i spoke…

Great customer service the lady i spoke too on the phone was very nice and helpful , she assured me that i will receive my order within few days with an apology for the delay , so to my suprise I did ,i Will definitely be shopping from you again especially with lovely discounts you get , thank you.

November 28, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

I ordered something from Pure Beauty just because it was the cheapest online, but then had to be away from home as a result of a family crisis, so the item was sent back by Royal Mail. I was really pleased that Customer Services contacted me and agreed to send it again, without even accepting my offer to pay the delivery charge again. Great service and I will definitely use Pure Beauty again.

November 18, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve used Pure Beauty for a while now…

I’ve used Pure Beauty for a while now and never experienced any issues in using their on line ordering system it’s easy to use. I order Dermalogica and the prices are great. I also like the free gifts when you spent over a certain amount and also the free samples. Packaging is really good and delivery times are too.

November 9, 2025
Unprompted review
Rated 5 out of 5 stars

A better experience

It was easy to navigate the website and find what I wanted. The company I used to buy from no longer offered regular customers regular discounts. I got the product I have used for years from Pure Beauty at a much cheaper, more sensible price and will now use them going forward

November 8, 2025
Unprompted review
Rated 5 out of 5 stars

I thought I would try Pure Beauty for…

I thought I would try Pure Beauty for my Medik8 products as the prices are really good. The item I bought was in excellent condition when it arrived due to the good packaging, it was delivered within the estimated delivery time and I would recommend Pure Beauty and will be using them in the future when I need more beauty items.

November 3, 2025
Unprompted review
Rated 5 out of 5 stars

Pure Beauty is the place I always head…

Pure Beauty is the place I always head to for my Dermalogica fix. They're well priced and the delivery is always speedy. Last time I purchased, the moisturiser I was after was on sale AND I got free travel size Multi Vitamin Power Firm products, so I was super happy : ) I would highly recommend them to anyone.

November 1, 2025
Unprompted review

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