The UK telecoms industry is sleazy - Simwood is not
The UK telecoms industry is sleazy, as a customer you are regularly subjected to an onslaught of salesdroids with greasy hair whose sole role in life is to sign you up as a customer and then promptly forget about you the minute your signature is dry on the paper. It is an industry better known for Customer Disservice through its distinct lack of any form of post-sales support. Meanwhile the less that is said about the industry's glorious lord and master OFCOM the better, oy vey.
Then in a cattle shed, in a manger bed a boy was born, "Jesus" said the surprised relatives, but alas it was only Simon Woodhead. Simon then established a company which - having declined to use the expensive services of a brand consultant - he decided to christen Simwood.
Before we move onto the latter, we need to briefly pay homage to the former.
Simon comes from the school of speaking one's mind. Which in the UK telecoms industry is a much needed characteristic. If you have not read his sermons delivered via missives on the Simwood blog, I urge you to do so. They do a sterling role of outlining both the horrors of the UK telecoms industry and what passes for its regulation. It also explains the how's and why's of how Simwood does things and its approach to life.
Which brings us to Simwood. I've been a customer forever. The point about Simwood is its small, agile. They are different from pretty much any telecoms operator out there, not for the sake of being different but because they are driven by a desire to do things better - or even just do things right in the first place in some instances.
Customer Service at Simwood is second to none. You speak to human beings, not monkeys reading off a script. They are in-country not in far-flung regions of the globe.
The API is one of the best I've seen. You can genuinely manage your entire account from start to finish via the API which is well documented and well supported. In many years I've only found one bug in it, and when I reported it, that bug was squashed within 24 hours.
Simwood also does not milk its customers. I refer you to Simon's posts on UK Origin Charging as just one example to support the forgoing statement.
Yes Simwood has now grown to the point where it has three distinct operations, Wholesale, Partner and Direct. But my underlying sentiment would be the same regardless, i.e. whichever of the three is best suited to your business, I genuinely think you would be hard pushed to find a better telecoms company in the UK market.
February 9, 2022
Unprompted review