Very happy with all purchases from SmartBuyGlasses. My experience with Customer services support is very positive and found them to be friendly, supportive and have good responding times when checking... See more
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Company details
- Contact Lenses Supplier
- also in
- Eye Care Center
- Fashion Accessories Store
- Glasses Store
- Optician
- Sunglasses Store
Written by the company
SmartBuyGlasses is a leading local eyewear e-commerce in the UK. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses and contacts at the best prices. They offer frames from both designer and affordable brands, with free standard lenses that can be fully customised with a variety of high-quality lenses and coatings. Whether you want single-lens, progressive, blue light block or photochromic, SmartBuyGlasses has everything you need for the clearest vision and optimal eye health.
Smartbuyglasses UK Support
Written by the company

- 180+ designer brands for less
- The largest selection of designer eyewear online.
- 100-days returns
- Shop with confidence! With our 100-day return policy, you can find your perfect pair.
- Expert optical advice
- Get professional optical advice from our in-house opticians and Optical Centre.
- Unbeatable customer service
- When it comes to questions, our customer service team is all ears. They are happy to support you with anything you need.
- 24-month warranty
- Our exclusive 24-month warranty covers all manufacturer defects for sunglasses and eyeglasses. For contact lenses, we have a 3-month warranty.
- Help us envision a better world
- We partner with organizations such as 1% for the Planet to create environmental and social change. Your purchases from SmartBuy Collection, Arise Collective, LMNT and Oh My Woodness! help give back to communities to make a difference.
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Excellent company to deal with
Excellent company to deal with, every helpful and knowledgeable
May use AI-assist with repliesRead more
I hate giving bad reviews
I hate giving bad reviews, but my experience was terrible and could have been avoided.
I was planning a holiday. I bought new sunglasses with 2 months to spare. All good.
I got an email a couple of days later saying that they had looked at my prescription and choice of frames and would recommend that I upgrade to a higher spec of lens. Annoying, but I accepted the recommendation and paid the difference. They are the experts, right?
Then - silence. One week. Two weeks. Three weeks..... Nothing. I was getting close to going on holiday, so thought I should follow up. A fast reply came back saying sorry for the delay and that they would chase the dispensers and give me an extra 5% credit for the faff. Great.
Two days later, I was contacted telling me that my lens and frame combination was impossible and that they were never going to make the glasses for me. My order had just sat there, despite their 2 week turn around promise, and no one had bothered to check or tell me.
Needless to say, trust broken. Entirely avoidable, leaving me to run around to get new sunglasses made in a few days.
I'd recommend Glasses Direct. This is the first time I haven't used them and I regret it.

Reply from SmartBuyGlasses
Easy to use extensive site.
Easy to use extensive site.
Would definitely recommend and use again. 😊
Great service from a fantastic company
Received excellent service
Received excellent service. I ordered some Coach sunglasses for my daughter’s birthday, however (my mistake) mistook the delivery address, which meant they would arrive well after her birthday. I sent an email explaining my mistake and received an immediate reply saying they would do what they could. Lo and behold I received them 2 days prior to her birthday, a whole 6 days before they were expected. Glasses are lovely and I’m so pleased to actually receive good customer services from a company who seems to care about their customers - thank you
Arrived promptly very well packed and…
Arrived promptly very well packed and both frames are excellent 👌. Price is the cherry on top. Very good 👍
No doubt that product was genuine
No doubt that product was genuine. Fast despatch and item packed with care.
Thank you ☺️
Excellent service and good experience.
Items not as described
Items not as described, delivery times listed as days but took months, then quantity of items that eventually arrived were incorrect. Took ages to get a refund

Reply from SmartBuyGlasses
Excellent service and quality product
Excellent service and quality product, first class delivery system, I will definitely buy again from them.
Easy and fast with great support and…
Easy and fast with great support and communication. Thank you! This is my second pair of glasses and I will be back for more!
Super quick and easy
Used em for years and won't stop. Always easy and great customer service
Fantastic company
Fantastic company! The glasses I ordered are perfect and the quality is fantastic. Very easy service to use when using a prescription too
The team gave excellent service!
The team gave excellent service!
April 2026
Prompt, professional and really helpful. I appreciated this very much.
Kate McCoomb
Order was completed in good time and a…
Order was completed in good time and a fair price.
Good communication
Good communication, good price and a quality product, what’s not to love?.. Will def use again.
Excellent! Highly recommend
I’ve now had my varifocal glasses 6 months. I am extremely impressed! From ordering, there was regular updates on them being made. The frames are excellent quality. The quality of lenses and accuracy of varifocal is spot on! I was sceptical to begin with having always had my glasses from my local optician but I have saved a fortune for exact same quality. I highly recommend.
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