Smyths Toys Superstores Reviews 

4,579
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Considering 520 reviews, most reviewers were unhappy with their experience overall. Reviewers were dissatisfied with the customer service, describing it as unhelpful, unresponsive, and difficult to resolve issues. Customers frequently reported problems with their orders, such as incomplete deliveries, significant delays, or items arriving in poor condition or defective. However, some customers also noted positive experiences with in-store staff, finding them knowledgeable, helpful, and friendly. A few other people also felt that delivery was excellent, with items arriving quickly and undamaged, and were satisfied with the product range and quality of purchases.

What people talk about most

Product

Reviewers mention ambiguous feedback about product quality and availability. Many customers express... See more

Order

Customers had ambiguous experiences with order, with many reporting significant issues such as delayed or... See more

Staff

Reviewers highlight ambiguous aspects of staff, with many praising employees for being helpful, polite, and... See more

Delivery service

Consumers find delivery service to be ambiguous, with many expressing significant frustration over failed... See more

Customer service

Users describe negative interactions with customer service, often citing a complete lack of communication and... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Terrible condition and no packaging inside. They handle your goods so poorly and when they arrived it looked like they just threw them into a box. There was no bubble wrap or anything. These are expen... See more

Rated 1 out of 5 stars

First order, never again. I ordered an item for collection, money taken, order confirmed no problems so it seemed. Received an email this morning saying they are unable to secure stock, check... See more

Rated 1 out of 5 stars

Purchased a pram for £500 , delivery was quick and arrived fine . Found out today it's on sale for £100 less ?! Contacted Smyths customer service to be told we have to travel 1h20 to get a refund and... See more

Rated 1 out of 5 stars

Very easy to order online, not so easy to cancel if circumstances change. I ordered a very expensive LEGO set, only to discover shortly after paying and arranging to pick up from the store that my w... See more


Company details

  1. Toy Store

Information provided by various external sources

With over 110 fun-filled stores throughout the UK and Ireland, Smyths Toys Superstores is a leading provider of fun and games for kids of all ages! Our stores are bursting with a huge range of toys, video games, bikes and baby products, all at the most competitive prices.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

5K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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2.3

All reviews

(4,579)

801 reviews in the last 12 months

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Rated 2 out of 5 stars

Nup nup highchair

Nup nup highchair.
States its suitable from birth yes it lays back which is great however the straps are so loose the baby keeps sliding to the side, my sons nearly 5 months and I still have to put a rolled up blanket at the bottom where his legs separate. Absolutely ridiculous.

April 2, 2026
Unprompted review
Rated 4 out of 5 stars

Star Wars Lego

Went on May 3rd looking for a Star Wars Lego offer. So busy. Found one purely by chance as we were leaving. I'd suggest having all the Lego in the Lego aisle rather that on a high shelf by the door!
Anyway great service from Jake and his colleague. Even got a free hat!! Super happy with that - thank you for not just handing them out to kids. Made my day - who doesn't want Grogu ears!!!

May 3, 2026
Unprompted review
Rated 1 out of 5 stars

Missing item!

Bought 4 items online only 3 turned up! Contacted customer services and was told they use told of the range systems and the item wouldn't of been missing! Now every avenue I go down they just keep saying they won't redress the issue and sorry for any disappointment! Yeah my sons birthday present isn't in the box! Over £50 for an item I haven't received! Will be avoiding smyths toys from now on!

April 29, 2026
Unprompted review
Rated 1 out of 5 stars

Mr won't be coming back here

ONE STAR IS ONE TOO MANY! Haven't assembled it yet, but this is more about the company! Although I have a huge Keter parcel box by my front door, the courier (Yodel) still found it more suitable to just dump my £80 item on the doorstep right next to the parcel box! I emailed customer service ref this but they just couldn't understand what I was saying! Their response was it's been delivered so we won't be replacing or refunding me! That's not what I was asking them for!! Maybe an overseas call centre they use? This is a warning for potential customers - even if the courier dumps it on your doorstep, according to Smyths, it's been delivered so no replacement or refund! Sounds like hassle if you did try to claim? There's plenty of retailers around selling the same stuff, so maybe shop around and use a decent company who actually cares about their customers? I will be in future!! It doesn't look like they respond to feedback either, so that just shows you again, they don't give a toss about their customers! I HOPE YOU GO BUST!!!

April 30, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered Hot Wheels online

Ordered Hot Wheels online, selected specific models, and received completely random cars thrown into a box instead.
Customers are treated like idiots, and collectible toys are treated like a sack of potatoes where they can just throw in whatever they want.
The response from customer service felt like an AI-generated copy-and-paste message saying this is “within Smyths policy” and that they are allowed to send random cars instead of the ones customers actually ordered and paid for.
Very disappointing experience and extremely misleading product presentation

May 3, 2026
Unprompted review
Rated 1 out of 5 stars

Never received goods and they then turn…

Never received goods and they then turn round and say that it was my fault I wasn’t in the package arrived ?!? do they not realise people work ? Fuming trying to think they are going to keep over £100 I will never use this company again and have warned my family and friends i never received the goods

April 30, 2026
Unprompted review
Rated 1 out of 5 stars

Poor customer service

1 star – poor customer service

Ordered 2 click & collect items on Saturday, went to collect Tuesday morning after the bank holiday — items had been put back and I was charged £4 for “non-collection”.

Policy aside, zero flexibility and no goodwill shown at all. Customer service simply repeated “non-refundable” with no escalation.

I’ve since repurchased the items (and more) in store as I wanted to support the high street, but this experience leaves a bad impression.

Hard to justify shopping here when other retailers are cheaper and more customer-friendly.

May 5, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered a box of LEGO on…

I ordered a box of LEGO on click‑and‑collect, but I had an urgent situation and couldn’t get there in time. I’ve been trying to get a refund since JANUARY. I understand you charge a £2 fee for uncollected orders — fine. But where is the rest of my refund?

I’ve been ignored for months, and it’s completely unacceptable.

For reference, this was the original message I received:
‘Order UK282707240 is ready to collect at Smyths Toys Longton. Please collect by 19:00 Monday, 26 Jan to avoid a £2 fee. Bring photo ID.’

You’ve had my money long enough. I want my refund processed immediately.

January 26, 2026
Unprompted review
Rated 5 out of 5 stars

Shane at Leckwith Cardiff on security…

Shane at Leckwith Cardiff on security is one of the nicest gents I have ever met. Always greets me and my little boy. Always welcoming and kind. Always willing to go the extra mile I really think he needs some recognition for his hard work. Thank you Shane!

James

March 28, 2026
Unprompted review
Rated 1 out of 5 stars

Smythe toys

I would not have given any stars …today my granddaughters age 3 bought a unicorn each and when we got home noticed it had a penis and testicles this is rated for 3 years old and when speaking to the store they did not find it inappropriate was told to ring head office i don’t find this necessary to have on a toy at all i was told that on looking the staff on the phone came back and yes its fine the male unicorns all have testicals and penis but 3 year old it’s disgusting I no I can take them back but it should not be on sale my granddaughters have cried there eyes out because we have taken them off them I would love to know what smythe toy store as to say I am protecting my granddaughters age 3 it is to much

April 29, 2026
Unprompted review
Rated 1 out of 5 stars

Returns policies are unclear

Returns policies are unclear. We bought a car seat from here, explained what we were looking for when in store, no mention that car seats are classed as a ‘nursery’ item and therefore non returnable. Turned out the car seat wasn’t appropriate for what we needed and we figured this out without opening the box - tried to return said unopened car seat to swap for a different one to be basically told to F off. So now stuck with a car seat we can’t use and have to purchase a different one - obviously will be looking elsewhere for this and having it fitted on the day so we don’t get stung again.
The returns policy on these items needs to be MUCH CLEARER. If we had known this, we would not have bought it in the first place. Car seats do NOT go in a nursery, so to expect people to know to class these as a nursery item is ridiculous.

April 25, 2026
Unprompted review
Rated 5 out of 5 stars

No issues

Ordered a scooter for my son, well priced, dispatched quickly and arrived in good time. No problems at all.

April 20, 2026
Unprompted review
Rated 1 out of 5 stars

Order cancelled

Ordered a present online to be delivered to my grandson at his home address.
Order accepted then cancelled 90 minutes later by their online security system which apparently is out of their control and the order cannot be reactivated.
Their own online security is out of their control???
I have used your shops before but never online ordering, I won't be using either in the future!

April 27, 2026
Unprompted review
Rated 1 out of 5 stars

Bad service and policy not on display

I was trying to return a PS5 controller i purchased yesterday as I wasn't too impressed with the quality of it so reserved another one and picked it up. I was told that there were no refunds on the opened one, which is unusual in my experience. The (I think) manager in Sunderland store was pretty abrupt in his manner, and was pressing the buttons pretty hard and quickly, so I was caught on the back foot and left disappointed. I'll never use Smyths again as my experience was certainly not a good one. I would like to return the pink controller picked up today. I would have rather kept the pink one and refunded the purple one but one thing is definite that I will never use Smyths again (I have PS5, Xbox X and S, Switch 1 and 2 and PC). It's such a shame as I was very disappointed

April 26, 2026
Unprompted review
Rated 5 out of 5 stars

I had a great experience at Smyths Toys…

I had a great experience at Smyths Toys in Milton Keynes. Yesterday, I bought a bicycle as a birthday gift for my child. I chose to assemble it myself, but after spending the whole evening putting it together, I realised the brake wasn’t working properly.

Today, I took the bike back to the store, and the staff were extremely helpful. They quickly checked the issue and fixed the brake within a few minutes. Their service was efficient, friendly, and professional.

I really appreciate the support I received and would definitely recommend this store to others.

April 26, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible click and collect service

Terrible click and collect service, from notification of order ready to them cancelling the order was 47 hrs. Leaving me 22 hrs of store opening time to collect. The staff at the Stevenage branch were completely useless with zero interest in helping. The manager was nowhere to be seen and wasn't answering their phone. The staff blindly followed policy with no discretion even though the item was still sitting on the shelf they weren't able to help. As a long term Smyths customers this experience just shows that they aren't focused on customers anymore.

April 25, 2026
Unprompted review

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