Superdrug Reviews 

150,345
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 43,503 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and friendly demeanor. Reviewers frequently highlight the personalized service, where employees take the time to understand needs, offer expert advice, and ensure a comfortable and enjoyable experience. This dedication to customer satisfaction often leads to finding perfect products and receiving excellent service, from beauty advice to piercing services. However, some customers also noted isolated instances of poor staff conduct, describing experiences where they felt treated rudely or encountered unprofessional behavior. A few reviewers mentioned staff appearing uninterested or being accused unfairly, which negatively impacted their shopping experience.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, friendliness, and... See more

Service

People report positive experiences with service, often highlighting the helpfulness and friendliness of staff... See more

Product

Reviewers mention positive feedback about product, often highlighting the amazing results and the quality of... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting excellent, outstanding,... See more

User experience

Clients share positive opinions on user experience, frequently highlighting the friendly, welcoming, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We want to say a big thank you to Hayley in the Ormskirk store who was amazing today! This isn’t our local store, we were visiting the area & called in for a few bits. Hayley was very pleasant, profes... See more

Company replied

Rated 5 out of 5 stars

Dear Ginni, I just wanted to say a huge thank you for your amazing help today! As a first-timer, I really appreciated your expert advice and patience in helping me choose the absolute best beauty... See more

Company replied

Rated 5 out of 5 stars

I had a great experience at the Superdrug Thornton heath branch. HAAD was very professional, friendly, and took the time to check my blood pressure while explaining everything clearly and making me fe... See more

Company replied

Rated 5 out of 5 stars

General shopping in Superdrug Ruislip High Street. I regularly get served by Sushma and she is always cheerful and so friendly and helpful, nothing is too much trouble for her. I always think I need... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Cosmetics Store
  3. Perfume Store

Information provided by various external sources

Shop online with Superdrug, the UK's second-largest health and beauty retailer currently operating over 900 stores in England, Scotland, Wales and Northern Ireland. We currently have 212 in-store pharmacies. Free delivery when you spend over £35


Contact info

4.9

Excellent

TrustScore 5 out of 5

150K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 98% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(150,345)

42,306 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Service is so helpful

Service is so helpful - Kadie, Anisha and Amy all went out of their way to find what I was looking for.

July 23, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi CTS,

Thank you so much for taking the time to let us know how helpful you found Kadie, Anisha and Amy, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5303243 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Rowan in the Guildford store was super…

Rowan in the Guildford store was super helpful today when I was lost in the midst of all the amazing make up options. And I can confirm the cream bronzer is a dream! Thank you! Amazing customer service and so friendly.

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Freya,

Thank you so much for taking the time to let us know how helpful you found Rowan. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Bebe at the Trowbridge store was…

Bebe at the Trowbridge store was fantastic doing my daughters ear piercing

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Jenny,

Thank you so much for taking the time to let us know how helpful you found Bebe. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Excellent customer service

OMG, what an amazing offer! Thank you, Shanjida. The deal was excellent. I bought a SIM card at Lakeside Superdrug and also received a free Artiscent Female 20ml Gift Set perfume. She was so sweet, friendly, and helpful throughout the process. I highly recommend her!

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Nilam,

Thank you so much for taking the time to let us know how helpful you found Shanjida. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

I had the pleasure of being served by… Habiba

I had the pleasure of being served by Habiba at the Stratford Centre store. I was looking for several items that I couldn’t find, and she went above and beyond to help. She took the time to find the right shades for me and even suggested multiple options across different brands so I could choose what suited me best. Her knowledge, patience, and genuinely helpful attitude made for such a positive shopping experience. Thank you, Habiba!

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Re,

Thank you so much for taking the time to let us know how helpful you found Habiba, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5302926 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Megi from Marble Arch is so friendly…

Megi from Marble Arch is so friendly and supportive! Thanks for all the recommendations I’ve been given and for the help with the right choose. Megi is a lot helpful person and a brilliant worker!

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Анастасия,

Thank you so much for taking the time to let us know how helpful you found Megi. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Dave at bluewater was very gentle with…

Dave at bluewater was very gentle with my piercing nose very good person and professional

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Klara,

Thank you so much for taking the time to let us know how helpful you found Dave. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 4 out of 5 stars

Chinmayi at the holborn station store…

Chinmayi at the holborn station store 0635 was very helpful today. Excellent customer service.Looking out for her

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Siddhant,

Thank you so much for taking the time to let us know how helpful you found Chinmayi. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Monika in the beauty department is great

Monika from the beauty department is excellent. She did my threading. She was very quick and very skill-full. I couldn’t feel any pulling and she removed the hair completely. She made sure I was completely happy with the results. She is the best person I have gone to for threading. I will definitely go back.

July 12, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi There,

Thank you so much for taking the time to let us know how helpful you found Monika, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5302898 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Great experience earpiercing Beccles

Amy pierced my daughters ears in the Beccles Superdrug store. Amy was lovely and patient taking the time to make sure my daughter was ready and happy with the positioning

July 20, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Charlotte,

Thank you so much for taking the time to let us know how helpful you found Amy. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Jen was so professional

Jen was so professional, knowledgeable and she made me want to spend more time x her customer service was brilliant and she had the best welcoming smile x x it was very busy in store and she managed every one brilliantly x

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Gabrielle,

Thank you so much for taking the time to let us know how helpful you found Jen, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5302871 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

Jen was fantastic x her…

Jen was fantastic x her professionalism, knowledge and smile was amazing x she made me want to buy more , she definately knew all about the products and her customer service made me feel very good

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Claire,

Thank you so much for taking the time to let us know how helpful you found Jen, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5302865 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 5 out of 5 stars

I recently went to the Stratford branch…

I recently went to the Stratford branch Superdrug for help with my KP skin and Saira had reccomended me to get mixa brand, I’m really happy with my purchase x. Thank you to Saira.

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Habiba,

Thank you so much for taking the time to let us know how helpful you found Saira, so I can pass on this lovely feedback please can you email help@superdrug,com with the store's address and the date/time of your visit? Can you also include the reference number #5302866 in your email for me?

Hope you have a great day.

Thank you,

Danielle

Superdrug Customer Care Team

Rated 1 out of 5 stars

22/07/2926

22/07/2926
My visit to superdrug at Tottenham court road London experience was horrible, there's s no one to offer you help, even if you go and ask the person they are no willing to help and when you try to find the stuff by yourself, the staff is rude and threaten to throw you out of the store. Horrible experience, worst customer service worriesome interaction

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Bijaya,

I’m sorry you experienced this, and I’d like to look into it further for you. Please could you send an email to help@superdrug.com with as much detail as possible so I can investigate what happened for you? Can you also include the reference number 5302838 in your email?

Thank you,

Michael

Superdrug Customer Care Team

Rated 5 out of 5 stars

Great experience

Great experience, sonal@westfieldsuperdrugs

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug


Hi Manya,

Thank you so much for taking the time to let us know how helpful you found sonal. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

I went into Superdrug in Staines to…

I went into Superdrug in Staines to watch both my niece's get their ears pierced. The experience for them was amazing. The piercers name was Isobel and she was absolutely brilliant, she made sure they were ready and spoke with them throughout and explained everything to them. We were all very happy. Definitely coming back for more. So thank you.

July 21, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Sarah,

Thank you so much for taking the time to let us know how helpful you found Isobel. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

Great choice of stock Guildford branch…

Great choice of stock Guildford branch and helpful staff incl Rowan who advised my product choice today

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug


Hi Sylvie,

Thank you so much for taking the time to let us know how helpful you found Rowan. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

Superdrug Shop Assistant Lily knowledgeable and professional

Lily one of the beauty shop assistance in the Guildford Superdrug was extremely helpful, patient and professional. She was also very knowledgeable about health and beauty and knew a lot about what I was interested in buying. Well done Lily 11/10

July 21, 2026
Unprompted review
Superdrug logo

Reply from Superdrug


Hi Mrs N Matthews,

Thank you so much for taking the time to let us know how helpful you found Lily. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

Rated 5 out of 5 stars

Great service

Shaye was very nice when helping us pick out our perfume pods and gave us fantastic advice one of the nicer workers in superdrug I have come across.

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug

Hi Lottie,

Thank you so much for taking the time to let us know how helpful you found Shaye.

So I can pass on this lovely feedback please can you email trustpilot@superdrug.com with the stores full name?

Can you also include the reference number "5302770" in your email for me?

Hope you have a great day.

Thank you

Rated 5 out of 5 stars

Was at beaty place @ superdrug lakeside…

Was at beaty place @ superdrug lakeside again and was attended to by Zalak. She was brilliant.

July 22, 2026
Unprompted review
Superdrug logo

Reply from Superdrug


Hi Yomi,

Thank you so much for taking the time to let us know how helpful you found Zalak. I’m going to pass your comments on to them, I’m sure you’ll make their day.

Hope you have a great day.

Thank you,

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look